A Sponsored Initiative

Success and why the process matters — Joel Brockner

Contributor: Jacob Adler

Work and Life is a radio program hosted by Stew Friedman, director of the Wharton Work/Life Integration Project, on Sirius XM’s Channel 111, Business Radio Powered by Wharton. Every Tuesday at 7 pm EST, Stew speaks with everyday people and the world’s leading experts about creating harmony among work, home, community, and the private self (mind, body, and spirit).

Joel Brockner is the Phillip Hettleman Professor of Business at Columbia University Business School and author of The Process Matters: Engaging and Equipping People for Success and a leading authority on a variety of psychological issues in the workplace, including managing change, leadership, decision-making, and cross-cultural differences in work behavior. He spoke with Stew Friedman about how to engage employees.

The following are edited excerpts of their conversation.

Stewart Friedman: Our society, our business world, is driven by measurable outcomes, data, and results. Now we’ve got the horserace of an election and the analysis and meta-analysis that’s happening around that. You’ve done decades of really important research on decision-making and most recently, about the process by which decisions get made, the fairness inherent in that. Why do you pursue that and why does it matter to us?

Joel Brockner: Joel BrocknerThat’s a great question, because we hear a lot about how the outcome matters. We live in a results-oriented society; you hear expressions like the bottom line. I love good outcomes, I’d rather win than lose, but my basic argument is that if you want your organization to be sustainably successful you have to care about outcomes but you also have to care about the process through which you arrive at that outcome. In the long term we need to get there and we need to get there in the right way. I always get nervous when managers say to their people I don’t care how you get there, just get there. They’re giving people liberty to do things in the way that they see fit, but it’s also a potentially dangerous statement, because among other things it might invite unethical behavior.

SF: There have to be some limits and restraints on behavior because we know that to be really clear on the ends and flexible on the means for achieving them is a recipe for engagement and motivation of teams and employees. We want to give people freedom but you’re suggesting that there’s a right way and wrong way to do that?

JB: I’m suggesting that the expression I don’t care how you get there, just get there can be taken too far, in which case people don’t pay attention to the way in which they get there. Doing things in a fair and humane way, there are a couple ways to talk about the process, what do we mean by a high-quality process.

SF: Yes, please define that for us.

JB: Partly it has to do with what I would call attributes of the process, so, for instance, if the process is fair. A lot of things go into a fair process: are people allowed to participate in decisions, were the reasons for decisions explained to them, were the decisions based on accurate information, was it transparent, was it a level playing field?

SF: Those are the crucial ones, whether people are able to provide input, whether they understand the rationale for decisions, if decisions were made on the basis of accurate information, and that there was a level playing field. What you mean by “level playing field?”

JB: Everybody has an equal chance for being successful, the same standards are being applied to everyone. The principle is known as consistency.

SF: So those are the elements that produce a fair process?

JB: Yes, and there are other ways to talk about a process being done well besides fairness. We can focus on not so much attributes of the process, but how it makes people feel. A process is a good one, for example, if people on the receiving end felt like their sense of esteem was bolstered, or it affirmed their identity, or gave them a sense of control. Those experiences that we have that are very motivational so that if a process is done in a way that enables us to feel in those ways, then that’s also a high-quality process.

SF: We know that all of those translate into positive outcomes in other domains of life by way of spillover, so if you know that people have a sense of esteem at work, and this has been traditionally more true for fathers than mothers, their kids do better. If your dad is feeling good about himself and his role at work, he’s going to be a better father. That probably doesn’t surprise you.

JB: That would make perfect sense. To give an example, what I meant by a process that affords people a sense of esteem, a typical way that companies will bring people in, the on-boarding process as it’s called, you might say to the new employee this is what we stand for, these are our values, this is what we’re good at, and this is why you should be happy to be here as a new member of our organization. That’s all well and good but a recent study suggested that if at the time that people are brought in, if they’re given an extra hour to just articulate what they are good at, what are their signature strengths and how they would imagine enacting those things on the job, not that people are given license to do anything they want, but at least their views are being seriously considered. The study shows that extra hour showed six months later higher customer satisfaction and a lot less turnover. This was in an organization with a lot of turnover and they found it fell dramatically. Just by spending an extra hour during that socialization process, they enabled people to feel a sense of esteem or affirm their sense of identity and it had huge positive payoffs months later.

SF: So when we talk about the process we’re talking about a sense of fairness, we’re talking about how the decision and the way things are make people feel in terms of their esteem, their sense of control over their lives, and their identity and by that you mean what exactly?

JB: It allows them to feel that the decision process recognized them for who they were. Again, this idea of identifying your signature strengths. A strength speaks to your esteem — it’s what you’re good at — but a signature strength is something that you in particular are really good at. It affirms your sense of identity as well as affirms your sense of esteem.

SF: Important in that element of how people feel as a result of the process is being seen as a unique individual that has a particular value and differentiated from the value that other people bring.

JB: That’s why I say it’s not simply a function of attributes of the process, like fairness of the process, it’s however they’re doing it, are they doing it in a way that allows people to have these psychological experiences, which make people feel good about themselves but it also makes them more productive, more satisfied with their jobs and as you implied with the whole purpose of your show, it allows for an overall better life experience.

SF: If you feel good about yourself, and you feel valued as an individual contributing in a unique way, and have a sense of control over the things that happen to you, all of those aspects of a work experience are going to spill over in a positive way to the other parts of your life. We focus a lot on the show about creating work arrangements that enable flexibility and control. I wonder if you could speak to how your model of understanding the importance of the process by which decisions get made, how it speaks to listeners who are looking for some guidance on how to negotiate a more flexible work arrangement that would allow them to be successful not just at work but in the other parts of their lives?

JB: There is interesting work by one of your colleagues at Wharton, Adam Grant, of the study on what’s called job crafting. The basic idea here is that you have a job description but people are allowed to take up their jobs in a variety of ways – the extent that you can be given input into what gets done or how things get done or when things get done. You’re allowed to craft the contours of your job, and that’s one of these experiences that allows people to have this experience of esteem and identity because you’re given control, you’re allowed to have input in how things are going to get done. The other thing is if people are given some license about their work arrangements, they’re probably going to be bringing more of themselves into it, so that’s the identity aspect of it. Sometimes, a little bit can go a long way. It doesn’t require organizations to change things all that dramatically in terms of time, money, and all those other kinds of resources. Sometimes just making small tweaks in how things are done can allow people to have these experiences of esteem, identity, or control and as a result have much better work experiences. More productivity, more morale, all sorts of good things.

SF: And it doesn’t cost a lot. We’re talking about small changes that can have a really big impact – having people feel better about themselves, uniquely contributing to some larger goal, and feeling a greater sense of control, and how important that is in bringing the whole self to work, which is what we’re trying to help people understand how to do. Can you give an example of how that has played out, in your own experience or what you have seen?

JB: It’s not just in the workplace, it’s in other kinds of organizations as well. There was a famous study done a number of years ago with residents of a nursing home, again this is the idea of how a little bit can go a long way. It was a very simple study, the staff was trying to do right by everybody there and in one group they were given a little bit more control. One group was told here’s a plant, and we’d like you to care for the plant. You have to water it, make sure it gets enough light. We’re not talking about a big responsibility, but it was more the symbolism of it all. They were given some responsibility. Another example would be they were told you’re going to be able to watch a movie one night this week. I want you to select the night of the week you want to view it; Tuesday, Wednesday, Thursday, it’s your call. The other group was given the same plant and the staff said you don’t need to do a thing, we’ll take care of it for you. In terms of that movie, we’ll decide. You don’t need to exert the effort to figure out what night to watch the movie; we’ll do that for you. There were very small differences, and when you followed those two groups for weeks and months afterwards, they found that the people who were given more control were more alert, more physically active and in better health, and actually there was some evidence that over the long haul, a couple year period, the death rate was lower. Small things can go a long way in work organizations and other kinds of organizations.

SF: One of the points you make in your book is that there are tons of solutions out there that don’t cost a lot and these are good examples. Can you say more about the importance of opening up your frame of mind as a manager to those low-cost solutions that can have a big impact on your people?

JB: You hit the nail on the head. Managers need to be more open-minded. We understand that they’re busy, we understand they’re operating in a constrained environment. Sometimes it’s not so simple, sometimes it’s a bigger intervention that is needed, but sometimes even those bigger interventions will pay for themselves, so it’s a little bit of pay-now-or-pay-later. I’ll give you an example. I oftentimes speak to groups at Columbia Executive Education programs and other places, private clients as well, and I’ll be talking about change management. The book also talks a lot about what we mean by well-managed change process, and lots of people have written about this. We’re talking about managing change, there’s a fair amount that goes into handling that process well. I’ll oftentimes lay those things out to managers whom I’m working with and they’ll say this works out on paper but we don’t have time for this and they’re quite right. It does take time to explain why and involve people in decision-making and to train them for new behaviors and perhaps give them some advance notice and plan things. It really does take a fair amount of time, this is not one of those small tweaks.

SF: Some investment is required in a good process.

JB: What I often hear when I say why don’t you do more of this is that they don’t have time for it. My answer to that is with all due respect, it does take time, but if you don’t do these things well now, you’re going to create a bigger mess for yourself in terms of people being resistant, dragging their feet, and not being on board with the change effort. Tell me, do you think you’re going to have the time later to correct things to remedy things that you didn’t do right in the first place? I would say, Stew, that it’s not so much a matter of pay-now-or-pay-later, I think the expression that comes close to it is an ounce of prevention and a pound of cure. Let me put it this way: you’re going to have to do a lot more later to do the process well if you don’t do it right in the first place.

SF: Because the process matters in terms of motivation, engagement? You’ve been asserting, and I know based on evidence and common sense that when you engage with people, when you make them feel good about how decisions are getting done that they’re going to feel better, but what do we know, if you could sum up the essence of the research evidence, how indeed that does ultimately affect organizational, group, team, and perhaps family and community outcomes?

JB: It’s not simply about making people feel good. It’s about bottom-line productivity. Productivity is the bottom line for organizational psychologists. When people are engaged with the change process, an organization needed to downsize for example, or needed to grow, whatever the change happens to be, to the extent that they are embracing the change, engaged with saying things like this is great, we should have done this a long time ago. That’s not just about making them feel good, although that’s certainly a good byproduct. That means they’re more on board, they’re working on behalf of organizational goals and the importance of that is immeasurable.

SF: What are some of the other obstacles you have people telling you? What should people and managers know in terms of the obstacles they might face in improving their decision-making process and how to improve them?

JB: It’s sort of a puzzle. If we know this, how come we don’t do it? One answer is that sometimes it’s not as obvious as it might seem. The small-tweaks-can-go-a-long-way sometimes is not so obvious. Sometimes it’s a knowledge gap. That’s why I think, not just plugging my book but reading others’ studies like other books and articles similar to the point, I think helps managers be more informed and they have a richer understanding of just how much the process matters. Sometimes it’s a matter of what I call skill, the interpersonal skill needed to pull things off. A number of years ago, I was doing a presentation at an organization that was downsizing for the very first time and the pain in the room was palpable. I could feel everybody’s pain and I hung in there and tried to give them some guidance, but I could understand how the urge people have to hide when others around them are feeling depressed or angry or anxious. You want to hide sometimes to cope yourself, and that’s the worst thing that managers could do, when they feel that temptation to run away, when they need to make themselves more accessible, but that’s hard. It’s risky and you have to have the courage to stand up and make yourself available to tell someone that you’re very sorry but you’re going to have to lay them off. That’s one of the really difficult challenges for managers. To have the emotional intelligence or social skill to pull that off gracefully is not easy, and that’s another obstacle. We have lack of time, sometimes the lack of knowledge, sometimes the lack of interpersonal skill needed to pull these difficult processes off, and then sometimes there are other factors or motivational reasons. It’s not a matter of I can’t do it, I don’t want to do it. For example, oftentimes you have to allow people to have input into decisions. Some people would say if I give them input, then they have more power and I’m reducing my own power.

SF: One might be reluctant to engage employees in providing input on a decision.

JB: It could be philosophical or it could be this view of a win/lose, zero-sum view. The more authority I give to others, the less authority I have for myself.

SF: In your book, what can readers find to help them, both managers as well as employees, to produce a better process in the decisions that they are facing?

JB: The essence of it is we’ll give ideas about what goes into a quality process. We’ll talk about the obstacles. There are also a bunch of inventories in the appendix of the book that allow people to assess themselves about where they come out on the very factors that we’ve been talking about throughout the book. I always encourage readers to turn to Appendix C, for example, to look at how good you are as an agent of change. Well, here are a bunch of process dimensions and fill out this instrument and see where you come out. Even better, get other people to rate you on the very same dimensions and you’ll have a more informed view of not only what makes for a healthy process, but where you come out on those dimensions.

SF: And that, of course, can form your development and growth as a leader, as an employee, perhaps as a father, brother, friend in being able to produce outcomes that are better for the process by which they were achieved.

About the Author

Jacob Adler , W’18,  is a sophomore at Wharton and a contributor at The Daily Pennsylvanian, numberFire, and Fake Teams.

Syd Finkelstein’s Superbosses: Investing in People

Contributor: Jacob Adler

Work and Life is a radio program hosted by Stew Friedman, director of the Wharton Work/Life Integration Project, on Sirius XM’s Channel 111, Business Radio Powered by Wharton. Every Tuesday at 7 pm EST, Stew speaks with everyday people and the world’s leading experts about creating harmony among work, home, community, and the private self (mind, body, and spirit).

Sydney Finkelstein, Steven Roth Professor of Management at Dartmouth College and author of Superbosses: How Exceptional Leaders Master the Flow of Talent. He spoke with Stew about how to invest in people and nurture talent.

The following are edited excerpts of their conversation. Here’s the full interview.

 

Stewart Friedman: What separates good bosses from the best bosses from the superbosses?

Sydney Finkelstein: Syd FinkelsteinGood bosses will do some of the same things as a superboss, but superbosses will do everything more intensely. For example, mentoring is a well-known idea. If you have a good boss, they’ll give you some advice and help you navigate the organizational system. But superbosses are super mentors, mentors on steroids. They’re always engaged, always interacting with you.  And they do more things in a more intense way and also do some stuff that very few good bosses do.

Stewart Friedman: What is it that separates what you refer to as the superbosses from merely good bosses?

Sydney Finkelstein: There are a bunch of things and one is apprenticeship. That’s the way everyone learned their craft for centuries but its gone by the wayside over the past 100 years. What superbosses have done is resurrect the old apprenticeship model where you’re rolling up your sleeves and working with people on your team, you’re engaged with them closely, you’re not quite going as far as micromanaging, but you’re also not afraid to get in the trenches with them. You’re a teacher, you’re a coach, and it’s like the master/apprentice relationship. That’s something that’s maybe not as common as we’d like to see it, but superbosses certainly do that. One other thing that is a big highlight of what they do is they are big-time innovators. They innovate in their business work, whether it’s George Lucas with digital technology for film, whether it’s a Ralph Lauren in fashion and his innovations redefining what the lifetime of fashion could be, or Julian Robertson in hedge funds, they are big-time innovators in their business and how they think about people. I think that’s combination that’s pretty impressive and one we can learn from.

Stewart Friedman: You’re saying innovators, in terms of how they deal with people, lead them, cultivate them, in what ways are they innovative?

Sydney Finkelstein: One is how they find talent. Most companies have a model in place, and the model is let’s identify what we need, come up with a job description, and go through lots of resumes and interviewing and pick the person who checks the most boxes and is the most impressive in that process. It’s not that superbosses will never do that. In a large company, you have to do that for some of these norms. But superbosses do something different, which is they’re willing to create a job for someone who they think is the right person, and I know the shuddering that’s going on in the HR community hearing that, but that’s what they do. They’re willing to create the job, and there are a lot of good stories from Ralph Lauren finding a woman at a restaurant and getting excited about how she was getting dressed and thought about clothes. Next thing you know, he’s offering her a job. For Bill Walsh, the former San Francisco 49ers head coach, who really gave birth to many of the head coaches in the NFL and how he thought about drafting. He would create opportunities for people that wouldn’t fit the mold of what most people are looking at.

Stewart Friedman: The priority is given to potential for the expression of a unique talent rather than the fit in a particular role that’s already existing, is that right?

Sydney Finkelstein: That’s exactly right. They’re looking for people that have that flexibility. I call it extreme flexibility, that’s one of the things they care about because they want to move people in different jobs and they want to create opportunities for people.

Stewart Friedman: How did you identify this category of people? Who fit the description and how did you go about doing this research?

Sydney Finkelstein: I started off with an observation of something I thought was interesting. I’m a foodie and I’m into high-end restaurants, and there happens to be a place called Chez Panisse in Berkeley, California. Alice Waters, what has she done? She’s reinvented the farm-to-table, local-food-sourcing of quality ingredients, everything revolving around the ingredients. It turns out that so many of the people that worked for her, went through that restaurant and became big names in the restaurant business themselves. I saw that, observed that, and said that’s interesting. I wonder if it’s true in another industry where there’s one person or a small number of people that have this outsized influence in the development of talent. That’s when I went to the NFL, because I like that as well, and it didn’t take long to realize it was Bill Walsh. The NFL is a good example because that’s an industry where you can measure very precisely, out of the 32 head coaches in a season, fully 20 of them were either working directly or indirectly for Bill Walsh. Then I thought to look at some other industries. I went from advertising, to hedge funds, to consumer packaged goods, to American comedy and fashion, and it wasn’t hard to find — by talking to a lot of people and doing a deep dive to what was going on in the industry — the one or two people that have this outsized influence on the development in a generation of talent.

Stewart Friedman: That was the criteria for selection, people who have had a huge impact on their field through the growth of talent in that field. Now that everybody understands how you chose these people, you then looked at what they do to have this outsized impact on the growth of talent in their field. Apprenticeships and creating roles for people to enable them to express their unique talents; I’m curious is there something that superbosses do that particularly invests in the person as a whole human being?

Sydney Finkelstein: I don’t know if it would be the same way that your work might indicate, but I’ll tell you a couple of ways I think that happens. Number one, people that work for superbosses are really engaged in the job, you know employee engagement scores are a disaster everywhere.  Superbosses create jobs where individuals can actually have an impact. They know that they’re important, as everybody’s important, and that’s a powerful thing in your life, to have that feeling. I know it’s one of the biggest motivators. That’s part of what superbosses do. The other thing they do is that they are in many cases even willing to help you move forward in your career, not just working for them but going outside of that team to another part of the company or another organization entirely. That’s a bit unusual, that you would groom talent. The subtitle of the book is mastering the flow of talent, so not just people coming in, not just what you do with them when they’re part of your team, but what you do as they move out, and in some cases, help them move out. It’s very counter-intuitive, but if you think about what’s really important for an individual, most individuals don’t want to perform for Mr./Ms. X for the rest of their life, they want to fulfill their own potential. That’s what the superbosses enable them to.

Stewart Friedman: I was an executive at Ford Motor Company for a few years from 1999-2001 as head of leadership development. I hired a lot of people in that role, and one of the critical elements of my interviews, and I did hundreds of interviews with people, was to explore what they would want to do next, what would success look like in their next job following their stint working in my shop. It’s question that many of them had not been asked before, but I really tried to make it a point of focus with the people who came to work for me that they would leave their time with me in a better role following that experience. The more I made that an explicit part of that hiring practice, the more the other people wanted to work for me.

Sydney Finkelstein: You’re right, and the term I use in the book, talent magnet, describes just what you’re talking about.

Stewart Friedman: It’s not that hard to do, and it’s actually a lot of fun. I know our listeners are eager to find out what can I do to enhance my capacity as a boss so I can have a bigger impact on the world through the legacy that I create through the people that I cultivate. What can people do?

Sydney Finkelstein: Everything that superbosses do is teachable and learnable, it’s not rocket science. It takes a lot of work. You don’t become Ralph Lauren or George Lucas overnight; there’s a lot you have to do. But if you’re willing to do it, it’s all possible.  I try to talk a lot about what specific steps you can take, even from what we talked about earlier about hiring somebody. You have your old method of hiring, but how about just experimenting and hiring one person, going out of your way to find somebody where you find the person before you find the job and back them into it. The sky’s not going to fall when you do it, and you’re going to begin that process of just opening your brain and mind to the possibility of finding talent in all other places. I think there are some really specific things as well that go far beyond that. I would look at your calendar. We’re so scripted these days, people have so many meetings and those meetings are killers. I don’t understand why we put ourselves through that in a job with so many meetings. Push yourself out of that world. Of course, it’s not going to disappear, but leave time for much more unstructured interaction where you arrive unannounced at the desk or cubicle of someone on your team and dedicate 30 minutes or an hour and digging in with him/her exactly what they’re doing. You push them and you challenge them and coach them and help them think about it a little differently, and certainly you enable them to learn from your own experience. It’s a little thing, but it actually makes a big difference.

Stewart Friedman: You can actually do it in smaller chunks. It doesn’t have to be a full hour or half-hour, or even 20 minutes. In 10 minutes or even five, you can have an interaction that really touches people and demonstrates to them your interest in their development. Right?

Sydney Finkelstein: You really could. How hard is that to do in the scheme of things? It’s only hard if we allow ourselves to adopt this idea that I’m so busy, I’m running here and doing this and that. We push that on ourselves, we constrain ourselves in so many ways, and I think that’s a mistake. Superbosses are looking for those opportunities. I also think we should think about how accessible we make it. How are the barriers that we’re putting in front of us that we might not know that make it difficult for people on our team to interact with us? There are a remarkable number of superbosses who place their desks, not in an office, not in a corner office, but in an open area where anyone can reach them at any time. It’s a symbolic thing, but it’s meaningful. You definitely can do that.

Stewart Friedman: I wanted to ask you whether superbosses are always nice. Is it possible to be a superboss who is scary or can infuse a work environment with a sense of fear while still holding people to really high standards and pushing them far?

Sydney Finkelstein: It’s a good question, because being a superboss doesn’t mean you’re a soft touch. The definition of a superboss is someone who helps other people get better and creates talent. There are a lot of ways to do that. While the superboss playbook, if you will, is very similar in terms of apprenticeship, innovation, and finding talent, the style does vary. In the book, I actually talk about three different styles, including one that is called the glorious bastard. It’s the manager, the Larry Ellison type, that personality that we’re familiar with now, they are really tough. They’re not exactly the happiest places to work, so it’s not for everyone, but if you can handle it, and you can absorb the learning that’s going on, the hyper-intense environment, then the opportunities are gigantic. You look at the legacy of a Larry Ellison, all the people that work for him from Mark Benioff, who now runs Salesforce.com, to lots of others, but it’s not an easy thing to do for those types of people.

Stewart Friedman: I wonder if there are lessons that you drew, whether in the book or just your own life about cultivating talent as a superboss and being a parent. Do you see any parallels?

Sydney Finkelstein: I found the more I got into the superboss world, the more you see that it applies to everything. In this case, I actually dedicated the book to my own mother and I called her the first superboss I ever had.

Stewart Friedman: What made her a superboss?

Sydney Finkelstein: For that you’re going to have to give me several hours on the phone. Certainly high expectations, but you just knew that this was someone that had your best interests at heart and wanted you to be successful but also was not going to just let you linger, was going to open a door to a world and say there’s nothing you can’t do. That turns out not to be true. I’m not an Olympic athlete, I never made the Montreal Canadiens hockey team.

Stewart Friedman: Is that what she wanted?

Sydney Finkelstein: She wanted me to have opportunities to fulfill my potential, and she opened the door to that. She did in a very subtle way, just by talking. There was no lecture going on here, it was maybe just being a good parent but it had a gigantic impact on me.

Stewart Friedman: How do you think that translated to your own parenting style?

Sydney Finkelstein: I have one daughter who’s now 25 years old. I have done many of the same types of things I thought I learned. What’s funny is that it’s only in doing this research for superbosses that I came to the realization of some of the things we’re talking about now. Things that are in you, there are stories I remember from my own life that happened to me with different people doing different things that were very impactful, but I didn’t appreciate, or fully appreciate, just how meaningful some of those things were. In thinking back and doing this research and talking about all these other people, it became apparent.

Stewart Friedman: Jessica is calling from Philadelphia. Jessica, welcome to Work and Life. How can we help you?

Jessica: I work in corporate America and I have a boss who goes by the laws of micromanagement. Every day, she asks where are you, what are you doing at this time of day. I’m in sales, so I’m usually in the office, but my question is what’s the best way to deal with that type of micromanagement?

Stewart Friedman: How do you change a micromanager to a superboss if you’re working for her?

Sydney Finkelstein: The problem with a micromanager is that she doesn’t come with a role that superbosses come with, which is delegator. They delegate and they are closely attuned to what you are doing, they do both. When you have a person who’s just on one side, you have a much deeper problem. Why do people do that, is what I think about. In my experience when a boss doesn’t truly trust the people on their team, they end up doing too much, not delegating as much or always checking and checking. Some of that could be internal to a person, and that person could benefit from some coaching on occasion, but sometimes it could be the subordinate in this example, Jessica. No matter how good she is, she might really need to sell up in a sense. We talk about managing up, what about selling up about how you’re adding value, how you’re creating value and a general deeper level of trust between boss and team member.

Stewart Friedman: Jessica, does that make sense to you to change the relationship in such a way that your boss can trust you more and be less micromanaging?

Jessica: Yeah, I think you’re right on with that. I think every time we have a conversation I’m reinforcing what I’m selling and adding to the company. My concern is because it’s a continuous relationship that I’ve had, how do I make it so that she trusts me? I think it does come down to trust and you’re right with that, and to your point I don’t think she trusts me or anybody on this team. How could I better work with her knowing that’s how she feels?

Sydney Finkelstein: That’s a tough situation. I think trying to demonstrate with your results your capability, what you can do. I don’t know if you know her well enough or can find a way to suggest that she work with a coach or some such thing. That could be a sensitive thing to ask directly, but maybe indirectly is a possibility. It’s a lot easier to say what I’m about to say than do it, but sometimes you don’t have the right boss and that boss is not going anywhere and you might want to look for an internal transfer of some other opportunity. Some people just will not change because of who they are, and some of these insecurities could be so deeply embedded in who they are that it started a long time ago.

Stewart Friedman: What’s the impact you’re hoping your book is going to have on the business world in terms of getting across certain ideas and tools that can help people cultivate talent and enrich their lives and working lives?

Sydney Finkelstein: At an individual level, and I mentioned employee engagement before, I find it an abysmal situation when so many people are at a job that doesn’t have any fulfilling sense so that they’re not engaged. Superbosses, even though they could be tough, they absolutely convey the importance of each person, they make you feel like you have an impact. The whole world of millennials, that’s what they want from the start, and the superboss approach is one that’s very meaningful. The second thing is from an organizational point of view, you look at where and how organizations have changed in the last 10 or 20 years. There’s been incredible innovation in supply chain management, manufacturing, technology, marketing, and sales. Where’s the innovation when it comes to HR? I know there are a lot of apps and software that help you run better meetings and you can figure out where everyone is, feedback mechanisms, and I’m not saying those are bad things. They all can have some value, but fundamentally, when you talk to senior executives, they’re saying the same thing. We need talent, we need to get better talent, and we need to solve our talent problem. But if they keep saying it, it’s still a problem. Year after year after year, it’s time for something new, even if it sounds a little scary. I hope the superboss approach is that something new.

For more information about Syd Finkelstein and Superbosses follow him on Twitter @SydFinkelstein.

About the Author

Jacob Adler , W’18,  is a sophomore at Wharton and a contributor at The Daily Pennsylvanian, numberFire, and Fake Teams.

Deep vs. Shallow Work with Cal Newport

Contributor: Ali Ahmed

Work and Life is a radio program hosted by Stew Friedman, director of the Wharton Work/Life Integration Project, on Sirius XM’s Channel 111, Business Radio Powered by Wharton. Every Tuesday at 7 pm EST, Stew speaks with everyday people and the world’s leading experts about creating harmony among work, home, community, and the private self (mind, body, and spirit).

Cal Newport, an Assistant Professor of Computer Science at Georgetown University, and the author most recently of Deep Work: Rules for Focused Success in a Distracted World, a book which argues that focus is the new I.Q. in the modern workplace, and So Good They Can’t Ignore You, a book which debunks the long-held belief that “follow your passion” is good advice.  He spoke with Stew Friedman about the importance of emphasizing deep vs. shallow tasks.

Excerpts below. Full podcast.

 

Stewart Friedman: Distraction is a huge topic on this show. We’ve had many guests talking about distraction —  Catherine Steiner-Adair, Jenny Radesky, Ned Hallowell, Bridget Schulte, Maggie Jackson —  and others who have talked about the problem of distraction in the digital age, and how much it is causing all kinds of health problems and productivity issues. What you’ve done is flip the question and look for ways that we can find focus, deep focus to be able to pay attention to the people and projects that need us, and that require full attention when they need us.  Give us a brief overview. What is it that you have discovered? What is this thing that you call deep work?

Cal Newport: Cal NewportThe point you just made is a great one. It’s that we spend so much time worrying about distraction and it’s an ambiguous worry because these things that distract us also have benefits. It’s confusing and what are we supposed to do about it? We don’t spend enough time talking about what’s so good about its opposite. And that’s what I call deep work, when you focus without distraction for a significant amount of time on a cognitively demanding task. And the simple summary is that this tool, deep work, is incredibly valuable, but almost no individuals and no organizations are actually focusing on it. I think that this is a great opportunity if you’re one of the few who actually focuses on building their ability to apply deep work. So, if you prioritize focusing without distraction for significant amount of time on cognitively demanding task being at the core of your workplace or the core of your organization, I think there’s huge advantage to be gained.

SF: Competitive advantage is what you’re getting at.

CN: Yes, this is an economic opportunity. It’s something that’s becoming more valuable, this skill, at exactly the more time it’s becoming more rare.

SF: I don’t know anyone who doesn’t need to develop this skill.  In my work here people complain about this all the time. They’ve tried various methods, some quite successful and some probably consistent with what it is you’ve discovered in the four rules for how to make deep work happen, which I want to get to in just a minute. But before we do, let me just ask you to clarify. When you say a significant amount of time, can you quantify that, please?

CN: It’s got to be more than an hour, and probably at least 90 minutes before you’re getting the full benefits of depth.

SF: Alright, so that means doing one thing for at least 90 minutes?

CN: Yeah, that’s right one cognitively demanding task. And I have a zero-tolerance policy for distraction. It doesn’t work, even if you just quickly glance at your inbox every once in a while. Even that glance is really going to impair the amount of work and quality of the work you are able to produce.

SF: Right, because we know, and we talked a lot about this on the show, that there is no such thing as multi-tasking. When you switch, there’s a cost to switching from one task to the other.

CN: Yes, and it’s important because we have shifted on from the behavior we had from the late 90’s when people literally tried to multi-task, where they would actually have multiple windows open at the same time. We’ve moved on from that. So, now people will single task, but switch quite a bit. You’re working on something hard, and maybe you take a glance at your inbox, and you think, “I’m doing a good job, I don’t have it open, I don’t have notifications on, so I’m doing the right thing”. But actually, research makes it clear that that’s not the case. It’s exactly what you said about switching. Even a quick glance at something like an email inbox leaves a cognitive residue, which could actually create a relatively significant cognitive impairment for quite a long time to follow. So, really the worst thing you can do, if you’re trying to use your mind at its maximum limit, would be what almost everyone does, which is let me just take a quick glance at the phone, or the web, or my email every ten to fifteen minutes. That’s like working with a significant cognitive handicap.

SF: Because there’s a residue of what it is you are switching over to look at that requires you to process it so that you can start up again when you switch over to the task you were working on or the new one you were just checking out very briefly.

CN: Yes, the actual term that comes out from the studies is ‘cognitive residue’. That’s what they actually call it.

SF: Yes, I chose that term intentionally. I have read some of that research. It’s a great term too because it really helps you to see or envision the idea that it’s sticky when you go from one thing to the other there’s no on-off switch. There’s something there that resides that you have to deal with even though you are not necessarily conscious of it. So, better not to even get a little peek of what’s coming up on your email screen.

CN: In some sense that can be worse because to see an email that’s important and you know you have to answer, but you don’t have time to do it then, that’s really going to leave a residue. So, even the very quickest of glances can actually be the worst because your mind says, “wait a second, I just fell upon something that I’m going to have to do. I have got to pay attention to this.” You can try to bring attention back to that really hard memo you were writing or computer code you were writing but now you are thinking about this new information, too.

SF: I’m very curious about what you’ve learned about deep work. Let’s just jump to that, and then we’ll get back to how you got to this, especially how you got to it as a professional computer scientist. What’s a computer scientist doing thinking about psychology anyway? First, tell us Cal, what are the guidelines that you’ve developed from your research about how to create deep work in your life?

CN: I broke it down into four guidelines. So, the first I call the rule work deeply, and at a high level, what this means is you have to be relatively aggressive about protecting time for deep work, having rituals and routines that surround your deep work to make it as effective as possible. The second rule is to embrace boredom, which captures a point I think is important, that deep work is a very hard skill to get good at. We all assume we know how to focus, and it’s just a matter of finding time. But actually it’s a skill that requires practice. And if you want to be serious about using to deep work to get ahead, you’re going to have to get serious about training your ability to focus. My third rule is controversially titled, as it turns out. It’s called quit social media.  If you want to be serious about your ability to really to focus and get all of the benefits that that can give you, you need to become much more selective about what you let into your attention landscape. And the final rule drain your shallows means you have to be careful about all of the non-deep work obligations on your plate. Eliminate a lot more than most people do, and be much more efficient about what remains.

SF: Sounds easy enough, Cal. Let’s dig into these. So, it’s work deeply, which means aggressively bounding time for specific tasks, embracing boredom – I have to learn a little bit more about that, quitting social media – why would anybody object to that? –, and being more disciplined about cutting non-deep work obligations. I think the last part might be the hardest one. Which do you find people struggle with the most?

CN: People think they are going to struggle with the quit social media, but as someone who has never had a social media account I can tell you that nothing bad happens, and people who do cut back figure out that that is actually the case.

SF: You’ve heard of FOMO?  Do you not suffer from FOMO? Fear of missing out?

CN: I guess I miss out a lot, and I don’t realize it.

SF: So you’re blissfully ignorant.

CN: I guess so. To me it’s important to recognize that companies that provide these social media platforms have done a very good job of marketing this technology as somehow being at the cornerstone of civic life in the 21st century. But the reality is that they’re media companies that sell advertisements and hire people who are very highly trained at figuring out how to grab and distract as much of your attention as possible. Someone like a serious athlete is going to be very careful about what they eat, I think someone who is a very serious mental athlete, someone who makes a living using their mind to do skill-based labor, should at least be wary about voluntarily and regularly using services that are really meant to make them worse at that type of work.

SF: That’s a great way to put it. Very persuasive. So how do you deal with people who are addicted to social media or feel it’s necessary perhaps because of FOMO or other reasons? How do you help them? Or do you have guidelines for how to quit because that seems like a daunting task, especially for certain people in certain industries who rely on feeds and social media?

CN: There are certainly people for whom social media makes sense. What I actually presented was a new way to make that decision about whether or not you should use these different tools. My inspiration for this process might be unexpected. I talked to a farmer. And the way I thought about it was this:  farmers use tools, but they have to be very selective, right? They only have so much money. They are very careful. The farmers I’ve known are very careful about tool selections. So, I sat down with a farmer and said, “Walk me through how you decide which tools you use in your life and which tools you don’t.” At the crux of the decision making process was this idea: Every tool has some benefits and wouldn’t be offered for sale if it didn’t have some benefits. I’m very careful about bringing into my professional life the tools that are going to have positive benefits that will substantially outweigh the costs. And I think that’s the same way that people should think about tools, like social media. Of course, some things you might miss, but the question is do these tools bring substantial benefits to the things you care about most that substantially outweigh the negatives upon grabbing your time and attention? And I think for some people, the answer is yes, but for many more people than we see today the answer really would be no.

SF: So, it actually pays for them to quit, and what they really need to do think through ‘is this a tool that’s helping me’?

CN: Exactly. Not only does it have any benefit, but do the benefits substantially contribute to the things I find most important in my professional and personal life?

SF: Right. Most people probably tell you, “Oh, I can’t do that,” right?

CN: Yeah, what I suggest is quit for thirty days. And after thirty days you have to ask yourself two questions. One: Was your life substantially impoverished? Would you find yourself missing out on things in your professional/personal life? And two: Did anyone else notice or care? I think part of the loop of self-regard that keeps people connected to social media is you can begin to develop this idea that I have this audience out there, and they need to hear what I have to say. So, it can be a usefully humbling experience to realize in that thirty-day experience no one noticed you weren’t sending out your insightful tweets.

SF: Part of my work is to help people try out intelligent experiments for about a month or less that are intended to make things better in the four different parts of their life: work, home, community, and the private self of mind, body, and spirit. And I call these four-way wins. And people do these experiments a lot.  They look to see where indeed is the benefit in each of the different parts of their lives?  In fact, I just launched my Total Leadership course here at Wharton this afternoon, and next month I’m going to have these Wharton MBA students do a digital detox for a day where they shut down all their systems and see what happens when they discover the world beyond their screens. And what I typically find is that most people feel liberated by that process. Is that what you’ve found?

CN: I have. And that’s why I was hinting before that most people think that ‘quit social media’ is going to be the hardest chapter or rule in this book, but a lot of people have the same experience you’ve seen with your students, which is that if you get a little bit of distance from this thing and you can realize how much of a hold it has had on your time, attention, energy, and sense of self. And there is a sense of liberation.  Alot of people find that that ends up being one of the easier rules to put into effect. When they let go of these tools they’re not missing them. It’s not like quitting cigarettes. It’s like quitting a bad habit you never liked in the first place.

SF: All right, so that one was pretty straightforward. Let’s talk about embracing boredom. What does that take?

CN: This is where people actually have the trouble. And the underlying idea here is that the ability to really focus and get the full advantage of deep work is something that you have to train. If you haven’t trained your mind to concentrate, you’re going to have a hard time, even if you are able to clear off your schedule. You’re going to have a hard time reaching the level of concentration that allows deep work to be this tool that provides fantastic productivity. So, I argue that most people actually have to train their mind just like an athlete would train a muscle to prepare to do deep work. A big part of that training is you need to be worried about the lack of boredom in your life, and I’m talking about even outside of work.

SF: Worried about the lack of boredom? So the goal here is boredom?

CN: Exactly.  The reason I’m asking you to embrace boredom is because if you live your life in such a way that at the slightest hint of boredom – that is, the slightest lack of novel stimuli – you whip out a phone and immediately start looking at something that’s a little bit more entertaining. If that’s how you live your life, you’re basically weakening your executive center’s ability when it comes time to focus to remain focused. So, actually embrace boredom to re-teach your mind that it’s ok to not have novel stimuli, to have it be used to the state without novel stimuli. So that when it’s time to sit down and work deeply, you’re going to be much better at it.

SF: Interesting. So you have to condition your mind so that you’re kind of at rest. Is that it?

CN: Well, the way I think about it is you have analogies as part of your executive center, which is like a bouncer at the nightclub of your attention. If you just let everything in there, you’re weakening the authority of that bouncer. So it’s really hard when you do want to lock those doors down to actually do it. What you do out of work has an impact on your ability to work deeply. So, people who take deep work seriously also take boredom seriously. They’re happy to have long periods of time where there’s not a lot of excitement or novel stimuli coming. They’re able to take long walks. They’ll go places without their phone. They’ll even stand in a checkout line, and just stand in the line. It might seem like, “why do we want to do it?” But actually this is like cognitive calisthenics when it comes to your ability to focus.

SF: The first rule, work deeply, means basically bounding time to be able to focus, right?

CN: Right, putting aside time. How you schedule that time is your schedule, and what you do surrounding that time to get the most out of it. All those types of factors are involved there.

SF: What have you found is the greatest challenge in being aggressive about establishing those rituals and boundaries that enable you to have that hour, hour and a half, or two hours of undistracted activity at one time?

CN: People sometimes feel guilty about protecting that time. When other opportunities come up, maybe a meeting or call, they say ‘yes’ because that seems more concrete. And they feel bad about turning that down. They feel guilty. Also, deep work is not business in a publically visible manner. If you take the phone call, if you go to a meeting, people seeing you doing it. You’re doing work. You are like, “look I’m doing work. I’m busy.” Deep work is a very private, solo endeavor. You sort of don’t get immediate credit for it, but I think it’s important to emphasize that we have this backwards. So, as we’re in this age of increasing automation and outsourcing, the jobs that survive, the jobs that are going to remain, become increasingly complicated and increasingly cognitively demanding. That’s where the pressures are in the job world. But we often get this backwards. When we think about the stuff that we can actually do to think really hard, to put our skills at their highest level, to apply it at work, to work deeply, the stuff that we can do and that’s valuable we see that as something that might be nice, but not for now. And we define real work to be all the other stuff we do, which is mainly talking about work. We spend all of our time sending emails and going to meetings and hopping on calls and preparing powerpoints together, and we really have that backwards. Today it’s the deep work that matters. It’s the deep work that creates massive amounts of value that can’t be automated, can’t be outsourced. And yet, we spend by far the vast majority of our time – and I mean the average knowledge worker – on these shallow tasks that would be easily replicated. We act like human network routers instead of actually sitting there and doing the deep thinking that’s our one competitive advantage. So, people do have a hard time protecting this time and saying no to the other things, but I think we have that completely backwards.

SF: How do you get over that because the pressures are enormous to be immediately responsive to your online and your face-to-face world? People want your attention. How do you bound it and protect it?

CN: Well, there’s two cases. If you’re not in a big organization, if you don’t have a boss so that you have control over what’s in your life, then be less connected be less responsive,  just push things to the side. Prioritize deep work and try to fit as much of the other stuff as you can as it fits. People who don’t have bosses sometimes over-estimate how much connectivity they need to have or how important these easy tasks are. I recently wrote an article that contrasted two popular bloggers and podcasters that were both having real trouble with the amount of email coming in through their websites. The first blogger hired a high-end executive assistant who works with him full-time just to help him keep up with the email. That was his solution. The other blogger took down his email address and said you can write me a letter if you want to contact me. And it turned out nothing bad happened when he did that. Nothing happened to his traffic. Nothing happened to his revenue. But suddenly he had massively more time available to write better content, and it was good for his business. In a lot of cases, we think we need to be really connected, we need to be doing these emails, we need to be saying yes to everything, but the reality is if we ran the type of experiments that you recommend we would realize, “wait a second, maybe 80-90% of the stuff that’s eating up my attention is nice, but not that important.”

SF: What if your manager isn’t okay with the deep work plan?

CN: Yes, so this is the other case. What I recommend here is actually you need to open a dialogue about deep work. I have this suggestion that you talk to your boss or manager about what your ideal deep to shallow ratio should be.

SF: Deep to shallow ratio – that’s a great concept.

CN: “I’m here forty hours. I measure my time very carefully. What should I be aiming for?” And you open up a conversation when you do this. But now when you have this agreement with a boss or a manager, you have a platform from which you can make stronger decisions. So, “the reason I’m going to turn down this meeting or I’m not here is because we’re way off of the ratio you said I should be meeting. I only got two hours deep work. That’s not producing value for this company. You don’t need me sending emails, you need me actually doing what I do best. So, how can we get more time?” I think the meta-point that’s important here is that there’s interesting research that says with these types of issues, once you actually open up a dialogue, a regular dialogue about these types of issues – “deep work is important to me. I’m not getting enough done.” – can uncover lots of different cultural things at your company that really aren’t that important to that the company and that the company can move past, or your group or team can get past. Once you start talking about these things, it’s actually enables changes to the culture that might’ve otherwise seemed hopelessly entrenched.

SF: Exactly. Indeed that is a part of the Total Leadership training that I do with my students in this program that I’ve been doing for almost twenty years now, and also with clients worldwide. After identifying what matters most to you, what projects and people matter most to you, you then engage in dialogue with the key people in your life about what’s important to them and what’s important to you, including the sort of terms of engagement and your expectations of responsiveness. It’s all about those conversations – stakeholder dialogues — because there are all kinds of assumptions we make about what other people need from us with respect to availability in response times. And often they are wrong.

CN: I think a good place to start is having the terminology right. Just by understanding that deep work, for example, is a specific type of effort that returns a lot of value for the company, that isolating it from other types of work is a great starting point. Because now you have a particular tool and you can say, “What do I need to do to prioritize this tool, and what’s getting in the way of using this tool?” To me it’s a productive way to go forward than to just think about the distractions in our lives and struggling with whether the good outweighs the bad.

About the Author

Ali Ahmed is an undergraduate senior majoring in Biological Basis of Behavior and minoring in Cinema Studies.

Gopi Kallayil on The Internet to the Inner-Net

Contributor: Jacob Adler

Work and Life is a radio program hosted by Stew Friedman, director of the Wharton Work/Life Integration Project, on Sirius XM’s Channel 111, Business Radio Powered by Wharton. Every Tuesday at 7 pm EST, Stew speaks with everyday people and the world’s leading experts about creating harmony among work, home, community, and the private self (mind, body, and spirit).

Gopi Kallayil is a Wharton alum and Chief Evangelist, Brand Marketing at Google.  Before joining Google, Gopi was on the management team of two Silicon Valley venture funded startups and a consultant with McKinsey.  Gopi earned his Bachelors degree in electronics engineering from the National Institute of Technology in India and his Masters in Business Administration degrees from the Indian Institute of Management and from Wharton. He spoke with Stew about his new book, The Internet to the Inner-Net: Five Ways to Reset Your Connection and Live a Conscious Life.

The following are edited excerpts of their conversation. Full podcast.

 

Stewart Friedman: How did you get here – to be at Google – the nexus of technology – also connected to eastern thought and practice?

Gopi Kallayil: Gopi KallayilIt is a long story, but the short version is just the hunger and thirst to see much of the world and experience the fullest of life on the planet.  One of the paths that many people choose, especially from that part of the world [India], is through education and professional life.  Starting from a modest family background, the search for education, business school, engineering school, and then professional expansion of career, eventually directing my sights at coming to the U.S. and to graduate school here and working in Silicon Valley, is what led to that journey and why I had Hong Kong as an in-between stop. I would say that was really the end goal in picking what I thought would be a great life experience both in terms of educational and professional growth and eventually working in the Silicon Valley ecosystem. I knew early on that the field of technology was where I wanted to pursue my career.

SF: I’d love to hear a bit more about how you knew that, but first let me ask what was it that you learned from your early family life? It’s something that’s important to us all but you write so clearly about that. What was it that your parents and your grandparents instilled in you that gave you this sense of being on a quest for useful knowledge that took you to far-off places? How did they teach you that?

GP: I don’t think they specifically taught me a technique, but I do know that they came from a set of limited opportunities and they had to step outside of that and be adventurous. In a classic tale that is retold in many families, my dad leaves his family lived in a rice-farming community and with no formal education, no qualifications, no real skillset, he goes on and builds his career in small towns and other places around India. Eventually, and this proves his street-smarts, he went on to speak nine languages, which he knew would connect him to people. I would say a skill I learned from him was how to connect to people.  That emotional intelligence or social intelligence is a huge driver of success. He took himself out of his comfort zone and to new environments.  You can learn and teach yourself skills and there is a large body of human knowledge out there that you can tap into and the more you learn and apply it, the more you thrive in whatever you choose to do. But along the way, I think one key piece of wisdom that I picked up was that so much of our life is based on interdependencies with other people and therefore the network of relationships you build is so crucial in how you do in whatever you choose to do professionally.

SF: He taught you a lot through his own example about how to learn and continue to grow your own capacity through meaningful connections to people who are different than you.

GP: Absolutely, and that’s why as much as the internet is a great technology to connect with information and objects and people, there is this whole network of relationships you have to establish with other people at a very human level. That was one of my biggest takeaways, that in the midst of all the technology, our social connections with other people are fundamental and that is never going to change.

SF: So you had an early grasp of the importance of technology, and you gravitated to that field. How did you know that was something that was going to be important for you and for the whole world in terms of the emergent digital age?

GP: I wish I could say that I had a very clear idea of how the world would look, but I can safely say that even five years ago, I didn’t have an idea of how things would evolve. When I was at Wharton, the internet was just beginning to get popular.

SF: You were Class of 1998, let me just clarify that.

GP: Last January, for example, we hit an inflection point where the number of mobile devices in the planet is estimated to have exceeded the number of human beings, 7.2 billion estimated mobile devices. The fact that we would now carry in our pockets a handheld technology the size of playing cards that allows you to listen to music, order milk, check in for your flights, and take photographs…I would never have predicted that. [phone connection to Gopi got cut off]

SF: How ironic, that we were talking about basic human connection and the unfathomable power of this technology, and then we lose that connection. It’s great to have you back.

GP: It’s a humbling reminder that anything can get disrupted. Part of what these practices teach you to do is to be unflappable through the course of it all and bounce right back.

SF: That’s what we’re trying to do right now. You were talking about how much has changed over the last five years and that the transformation of our lives in this digital age that is so rapidly advancing is something you couldn’t have predicted. How can that be, that even over such a short period of time things could change so far, so fast?

GP: It is remarkable, and I think it’s a culmination of several factors. The first and foremost is there is this amazing energy that is manifest among human beings in terms of being innovative and creative and looking at different problems and situations and how human beings work and play, and trying to come up with very, very creative solutions. One example of that is Uber, as the story goes, one was frustrated he couldn’t hail a cab in the rain and saw a lot of cars going by in the same direction and imagined what if I could somehow communicate with that person and say give me a ride, since you’re going in that direction, and I’ll make a small donation. Out of that, just trying to solve that simple problem of occupying an empty seat in a car going in your direction is what led to this amazing service called Uber that more and more people are using and you can see popping up in more cities. That’s what I mean by there is this tremendous energy of human beings looking at these kinds of things and saying let me come up with a creative way to solve the problem. But supporting all of that, there is this powerful, underlying platform, a collection of technologies, we broadly call it the internet, backed with many other pieces from giant databases of information that is available, open sharing of standards and information, many things I can point to, that was simply not available to us three, four years ago. I think we’re just taking advantage of all of those pieces and there is this creative outpouring of fantastic solutions to various problems that human beings are having.

SF: It’s such an exciting time, and yet, it’s for many people a frightening time. Your wonderful book The Internet to the Inner-Net helps to remind us and really provides some guidance about how to continue to stay human in the context of the digital revolution. What do you mean by the inner-net?

GP: It is a play on the word, one of the most iconic words of our times, the internet, which most people understand. It is this collection of technologies that connects us to all of the world’s information, other people, other objects. In the midst of all this, I wanted to send a message that the most important connection that all of us have is the one with ourselves. As much as we get enamored with these amazing technologies, there is one technology that you and I and all of our listeners get to use every single day. I playfully refer to it as a technology, but in some ways I think of it as the most sophisticated, most complex technology that is known to human kind, and that is right there inside of our body. It is an important technology, if you’ll allow me to call it so. I see this highly complicated, highly sophisticated brain.  We’ve barely even began to understand it yet all we have to do is watch a three- or four-year-old learn language and learn rules of grammar before being taught formal grammatical constricts. We just watch a toddler pick up language and that’s fascinating. How does the brain work?  You realize that you are dealing with sophisticated computers and neural networks that you can’t imagine. All of our life experience is filtered through this particular technology, the inner-net, to use that word. If it’s a piece of food you eat, or if you’re trying to process this conversation you and I are having, or listening to a piece of music and that is making an imprint on your mind and your emotions, all of that is filtered by this inner technology called the inner-net. Therefore, understanding it, nurturing it, having a relationship with it, knowing how to fully use it is an important predicate on the quality of our life.

SF: Absolutely, and of course that is the question for all of us.  We all need to have as deep and rich an understanding of who we are and our connections to the rest of the world. Tell us a little more about these five ways that you write about in The Internet to the Inner-Net that help people develop that kind of consciousness and capability in today’s digital environment. And by the way, I think the analogy that you use is a lovely one and helps to bring it home. The five ways, briefly, what are they?

GP: I thought of how do you incorporate these practices, because the way to find that moment to connect with these inner technologies is known to humankind and there have been elaborate practices and wisdom traditions that have been developed — meditation and various other practices.  But I kept asking myself how can I make it all work for me in a way that I will actually stay consistent with, and I came up with these five rituals that I practice on a regular basis.

The first one, I call it focus on the essential, meaning know clearly what is most important to you. If you know clearly what is important to you, you know what to say yes to and what to say no to. In living the kind of frenzied life that we live now with technology surrounding us, you’re constantly being pulled in different directions. If you know what is essential, you know how to say yes to a few things and say no to most other things. That’s one of the five rituals I tell people to be clear about it. In my own case, there are five essentials that I have come up with, and without getting into the details, I know what my top priorities are and I focus on them. I focus most of my energy and time on those.

The second ritual is as simple as do one thing at a time. It is incredible, the extent to which we go on in modern life thinking we’ll be the first generation in history to be able to do five things at the same time and be able to successfully execute. The thing with our brain is it’s extremely good when it’s focused on one task and if you ask it to do five things, it falls apart. Even with all of these people who have these debates about multitasking, and I ask this simple question: If you had to go for open-heart surgery, how would you feel if your surgeon said ‘hey, I’m also interested in baseball and the stock market, so in the operating room I’m going to have the TV turned on to two channels and simultaneously keep my eye on the game and the stock market.’ Would it make you uncomfortable? Where you see examples of peak performance, you don’t have multitasking. If you look at a musician, they never sit there rehearsing a piece while still watching something on TV. One thing at a time, simple idea, but it seems to help you get more things done.

The third thing I talk about is pick whatever it is that allows you connect to the inner-net, however broadly it is you may define it for yourself. It may be going out for a walk in the park or playing with your baby or reading poetry.  For me it’s yoga and meditation. I say commit to just one minute every single day, the idea being bring it out the lowest threshold you can’t say no to. Most people understand the wisdom behind it, but they’ll tell you they don’t have the time, they’re too busy or traveling. I stumbled across this idea of committing to just one minute a day when I told a good friend of mine at Google of my own struggle of finding a daily practice around yoga and meditation and he looked at me and said: “Gopi, why don’t you start with one breath?” Even if you’re trying to meditate for one full hour, it’s really 600 breaths strung together, it’s just one breath to get to the second and third. Since I’m a compulsive, neurotic overachiever, I said, “I can do better than that. I am going to go a whole minute!” That was the genesis of that.

SF: One minute a day to connect with what is inside of you.

GP: At least. I’m not saying stop at one minute, but at least one minute. The idea is there are 1,440 minute in a day, pick one to at least nurture some connection with your inner-net. What happens, at least in my case, now a week went by, two weeks went by, and for the first time in my life I could look back and say I did my practice every single day, even if it was for just a minute. But at least you feel you have integrity towards it. What came next was the delightful surprise, too, and that was on most days I would sit for a minute on the cushion meditating or commit myself to one minute of my yoga practice, coupled with some salutations, and the minute it’d go by, the next thing I knew my mind would be saying this is so wonderful, why rush to go do something else? What else can be more important? One minute can easily grow into five minutes and 10 minutes, so that was a way I could work over the hurdle.

The fourth ritual I talk about is among the 168 hours in your calendar, which we all feel gets hijacked by somebody else’s schedule, at least pick one non-negotiable slot every single week, once a week at the same time when you will commit to something that nurtures your inner-net. In my case, Monday at 5:30, I teach the Yoglers [yogis at Google]class and for nine years, if I am in Mountain View, I never missed a class.

SF: What is the last practice, just in brief?

The fifth one is even as I use social media to connect with thousands of other people, make sure you take time to friend yourself. Listen to the tweet from the heartbeat, listen to the chat request from your brain, and the status update from your body.

SF: How do you do that?

GP: By taking that one minute, at least to begin with, and finding whatever it is, that practice for inner-connection. For me, it is that time at the yoga mat or meditation or journaling or doing a gratitude practice, that allows me to step away from the noise and frenzy and the technology around me and refocus on what’s going on in my mind and my body and connect with my inner-net.

SF: It seems so simple, doesn’t it? And yet that’s sort of the point, isn’t it?

GP: It is very simple, but it is very hard to practice. That’s why you call it a practice, it takes an entire lifetime and a lot of work and mastery, but enjoy the journey of the discovery. You’ll fall off the wagon and fail, I fail every day, but just getting back and trying again and just making one tiny step forward is itself part of the process, part of the joy of establishing that connection.

For more information about Gopi Kallayil and his new book, visit his web site Kallayil.com

About the Author

Jacob Adler , W’18,  is a sophomore at Wharton and a contributor at The Daily Pennsylvanian, numberFire, and Fake Teams.

 

Men and the Gender Revolution at Work and Home

Contributor: Jacob Adler

Work and Life is a radio program hosted by Stew Friedman, director of the Wharton Work/Life Integration Project, on Sirius XM’s Channel 111, Business Radio Powered by Wharton. Every Tuesday at 7 pm EST, Stew speaks with everyday people and the world’s leading experts about creating harmony among work, home, community, and the private self (mind, body, and spirit).

Richard Reeves, a senior fellow in Economic Studies at the Brookings Institution, co-director of the Center on Children and Families, and editor of the Social Mobility Memos blog. Prior to Brookings, he was director of strategy to the UK’s Deputy Prime Minister.   Some of his other previous roles include director of Demos, the London-based political think-tank; director of futures at the Work Foundation; and principal policy advisor to the Minister for Welfare Reform. He spoke with Stew Friedman about his New York Times piece Men’s Lib! about how men need to catch up with women in the gender revolution.

The following are edited excerpts of their conversation.

Stewart Friedman: What inspired you to write, with your co-author Isabel Sawhill, Men’s Lib!

Richard Reeves: ReevesIt came out of a conversation that Sawhill and I had been having for many weeks and months, and something we had both been working on for years. It’s really about the integration of some of those social and economic issues that you talk about so much on this show. Very often we’ll see this social side of life – families, gender, men’s and women’s roles, and so on – as one half of the coin. And then we look at what’s happening in the labor market with unemployment and the economy. But, of course that’s not how we all live. In practice, the lines between those things blur, and the implications of the connection between work and life, for both men and women, have become much more important. What inspired us to write this particular piece was partly a positive feeling and partly a negative feeling. The positive feeling was that there’s an important message here about how men can do better if they adapt to the world as it’s changing.  At the same time there is a real men need to step up problem.  There are opportunities for men in the new post-feminine, post-industrial world. The fear is that unless that adaptation happens, we’ll fall back into a pining for a world that’s gone. Even in some of these policy debates now you get a sense that people are kind of wishing things could go back a bit. You hear discussions about marriage and breadwinner men. You can sense there are those who fell that if we can go back to the way things were, we’ll be okay. We need to think really hard now about what it means to be a man and a working father as well as what it means to be a working mother.

SF: Those definitions are in flux now, aren’t they?

RR: Right, and it’s been true for women for quite some time. Part of the thesis of our article is that there have been really quite profound changes in women’s lives and in the range of options that have been available to women, but we are very careful not to say that the work of feminism is done. It may be that there are more women graduating colleges now than men in the US, but it’s still true that women earn less than men and that there are few women in boardrooms. But there hasn’t been an equivalent change in men’s lives in the last 40 years; we have seen an unbalanced gender revolution, a half of a gender revolution. For us to proceed now, most of the action is going to be on the side of men changing their roles and as we say in the piece, to become more like women in the way that women have become more like men.  They’re educated, they’re in the role of breadwinners, now we need men to do more on the home front, to think of themselves as working fathers as well as just fathers, and not to define a man and a father in that narrow breadwinning way, which is outdated anyway. It doesn’t work economically, even if we wanted it to.

SF: It’s just no longer the norm.  At Wharton we’ve studied the changes in attitudes and values of men and women with respect to work and family over the past 25 years.  I published a book a couple of years ago called Baby Bust: New Choices for Men and Women in Work and Family, and one of the main observations from that study comparing the Class of 1992 with the Class of 2012, is how very different both men and women feel about their roles, particularly in the domestic sphere, where there’s much more convergence now around the idea of there being a true 50-50 life that’s possible, an egalitarian world.  You write about that in your article about the move to greater egalitarianism.  Shared responsibility is necessary at home, if women are going to advance in the workplace.

RR: It’s a hard truth, but you can only have equality at work if you have equality at home. Otherwise you can only get one half of the workforce, where the other is at a disadvantage if they’re still expected to do most of the work on the home front.

SF: Which is how it’s been.

RR: I think you raise a good point that it’s a necessary part of completing the long journey towards gender equality. I guess the other thing we try to add to it is an economic agenda and analysis, too.   The economy that made the market that supported the old model just isn’t there anymore either. In effect, two things have happened. One, is there’s been the rise of women’s rights and feminism and a long and slow recognition of the need for gender equality.  Two, what’s happened is the economy has changed in such a way that particularly relatively modestly educated men can no longer earn a breadwinner wage in a manufacturing sector.  So you’ve seen both these social and economic changes that have hit men.  I think it’s important that we are sensitive to the fact that that’s a difficult change for a lot of men. It’s easy for men with high levels of education, like us and many of your listeners, to make those kinds of transitions. It’s maybe harder for men with less power in the labor market and less education. The evolution of more egalitarian attitudes towards what Michael Young called the symmetrical family has actually been the greatest among those with more education, and those with much more modest education have more traditional views.

SF: And that’s holding those men back from taking the initiative to transform their economic agency, their capacity to contribute in the labor market by moving into more of the H.E.A.L. jobs, the acronym that you use to describe health, education, administration and literacy.  They are remaining in the model of traditional breadwinner type of role.

RR: We look at which areas of the economy are growing and producing jobs, and we deliberately contrast the emphasis on STEM jobs and STEM skills, which is pretty well-known –science, technology, engineering, and math.  There’s been a big push to get girls involved and to get women into those, which is great and actually successful in some places. But what we call HEAL jobs, as a kind of contrast, in health, education, administration and literacy…

SF: Did you make up that acronym?

RR: Yeah.

SF: It’s excellent, because it not only stands for the major categories that you need to represent, which is about providing human service, the symbolic connotation – healing, caring – is also wonderful. Well done, Richard.

RR: It’s interesting the way you have seen more women moving into legal professions, dentists, even civil engineering has gone to 16% women when it was 3%, pharmacists now 48% women. You haven’t seen the same movement for men. Men are 22% of kindergarten and pre-kindergarten teachers, and that’s the same as it was in 1980. There’s been very little increase in the number of men in education. Pre-K is a growth area; early-years education is a growth area. 2% of those working in that area are men and it was 2% 35 years ago.

SF: Why is that? Is that because of the low wage rate or the stigma associated with doing work that’s traditionally associated with women?

RR: That’s a great question, and I don’t honestly know the answer. I suspect that they are wrapped up with each other because of the historic sexism in the labor market.  Women-dominated jobs did tend to be lower-paid in part because they were women-dominated. Their wages were seen as less-important, so the history of the gendered nature of some of these jobs is still visible in some of the wages. But even for elementary school teachers and nursing, there are fewer than one-in-ten male nurses. That has increased a little, but my point is that in some areas of education and health, the caring professions, from relatively low-paying jobs to middle-paying jobs, these are in the middle class, those jobs are being created in this service sector. But they are female-dominated. What you’re seeing, for whatever reason, is that men’s reluctance or inability to reorient themselves towards those jobs puts them at a disadvantage.  These sort of outdated views about what constitutes a men’s job, the person that that is hurting is men.

SF: So there are a couple different paths to progress here and I’d like you to try to address both, and you do in your article, to some degree. One is social policy and the other is what individual men and women can do to try and transcend, in order to move past traditional signals as to what is “appropriate” for one or the other gender.

RR: In terms of policy, using policy pretty broadly here, from public policy at national, state, local level through to corporate policy, the policies of different institutions ought to start with the do no harm principle. By that I mean don’t build in assumptions about gender and about men’s and women’s roles into your policies. Don’t have an asymmetric assumption about time off to care for kids.

SF: Let’s just define that for our listeners. Asymmetric being…

RR: If you can take more time off if you’re a mom than if you’re a dad upon becoming a parent or if the default is to call mom rather than dad.

SF: So that’s why we prefer the term parental leave to maternity leave or maternity and paternity, refer to parents.

RR: As a slight aside, it’s interesting t how often even when it’s formally called parental leave it very often immediately gets relabeled maternity leave by people who almost can’t stop themselves.  If there are going to be things like parental leave and family leave, just make sure that they’re going to be instituted in such a way that they’re equally available to mothers and fathers. Let’s not presume at the outset that this is going to be something that is for women, because that both adds to the inequality that you referred to a moment ago but also hampers men’s ability to reform. But there’s also stuff to do on the cultural and individual side.

SF: On the policy side, if we could just stay on that for one moment longer, part of your article gives a brief comparison a cross-national comparison of policies that really do create significant social and cultural change, especially the examples of Sweden and Germany. Tell our listeners, briefly, about that.

RR: In countries that have a national scheme of parental leave, which the US does not at the moment (it’s at the state level in certain states), sometimes the design of those actually makes part of a leave available only to men. So in a sense it’s use it or lose it, they’re actually not transferrable from the father to the mother.

SF: What’s been the impact of that kind of imperative from the government?

RR: Quite significant. People do respond to incentives. What you see is a significant increase in number of fathers who take that leave who then continue to be more involved in their kids’ lives. We know pretty well that fathers who are involved early in their kids’ lives were more involved later. In fact, some of the studies, the one in Quebec that I mentioned found a more egalitarian division of labor that lasted as far as the study went, which was three years after the taking of the leave. It did seem to recalibrate the family model.

SF: So people don’t revert to the traditional model of splitting caregiving and breadwinning along gender lines.  Mark Zuckerberg’s example: Now that his daughter’s arrived, he’s taking two months off. That sends a strong signal, doesn’t it?

RR: It does, and there is evidence as well from human resources literature that even in divisions of companies where the boss or senior figure takes paternity leave, the men who then subsequently become fathers are much more likely to as well. That is really a quite important cultural issue. I used to work in the UK on the Liberal Democrat side of the coalition government, but I was very proud that David Cameron, when he became Prime Minister, took paternity leave. These things do send strong signals.  When you’re running a company or a business, to send that signal is pretty important. People believe their eyes, not their ears.

SF: It does send the message that it’s not only okay, but that it’s a good thing to do.  That was a part of Zuckerberg’s announcement with which I was a little disappointed. He said that he’d be taking two months off because it’s good for his kid and for his family. He ought to have included that it’s good for his business as well.

RR: That’s right. He came across as a big policy wonk in that statement, as much as I admire him for doing what he did. What will happen is businesses will worry about some of these changes but the truth is, as Zuckerberg established, businesses worry about family leave, but businesses and capitalism are infinitely flexible and adaptable. They absolutely will adapt to men doing the same thing, too, and that will bring greater equality in terms of wages and promotion opportunities.

SF: Which makes it a more egalitarian world for us all. We’re seeing more and more examples everyday. Could you address briefly what you would advise people, men especially, to help them overcome the cultural and psychological barriers that might hold them back from entering sectors of the economy where they could really gain, create value, and start to be a part of this social movement to change the roles of men in society?

RR: I’d start with a three-word admonition — just do it.  I think that taking the step is always the most difficult. Talk to the women in your life about what they want from you, what they hope for and expect. I think that men will be pleasantly surprised to find that it will be good for them and good for their relationships to move into those places. I’m proud to say that I’m a working father.  And use the power that you have as a man, as a father, and as a worker, use that power not only for your own benefit by taking opportunities but also to create a world in which some of our daughters grow up to see both men and women as broad and flexible in the things that they can do. Take the idea of what it is to be a man and turn it on its head. There’s a way to do that that’s actually hugely empowering for men. This is not a loss. It doesn’t have to be a loss. Let’s just see this as something we can be proud of and feel like more rounded as individuals and as men, be better partners and fathers, better workers, if we’re able to take those leaps. You have just got to do it.

About the Author

Jacob Adler , W’18,  is a sophomore at Wharton and a contributor at The Daily Pennsylvanian, numberFire, and Fake Teams.

Positive Psychology and Creativity — Scott Barry Kaufman

Contributor: Jacob Adler

Work and Life is a radio program hosted by Stew Friedman, director of the Wharton Work/Life Integration Project, on Sirius XM’s Channel 111, Business Radio Powered by Wharton. Every Tuesday at 7 pm EST, Stew speaks with everyday people and the world’s leading experts about creating harmony among work, home, community, and the private self (mind, body, and spirit).

Scott Barry Kaufman is Scientific Director of the Science of Imagination Project at the Positive Psychology Center at The University of Pennsylvania. The research is supported by a research grant from the Imagination Institute. He conducts research on the measurement and development of imagination, creativity, and play, and teaches the popular undergraduate course Introduction to Positive Psychology. Kaufman is author of Ungifted: Intelligence Redefined and co-author of the upcoming book Wired to Create: Unraveling the Mysteries of the Creative Mind (with Carolyn Gregoire). He is also host of The Psychology Podcast, co-founder of The Creativity Post, and he writes the blog Beautiful Minds for Scientific American. Kaufman completed his doctorate in cognitive psychology from Yale University in 2009 and received his master’s degree in experimental psychology from Cambridge University in 2005, where he was a Gates Cambridge Scholar.

The following are edited excerpts of their conversation.

Stewart Friedman: What led you here?

Scott Barry Kaufman: scott barry kaufman I think my whole life, especially as young as I can remember, I was really interested in human possibility and what people are capable of achieving in life. I felt personally like I was being held back. The first three years of my life I suffered from something called Central Auditory Processing Disorder, it’s a learning disability that made it very hard for me to process things in real time. I was placed in special education as a result, and I remember sitting there in special ed and I have memories as-young-as-can-be just sitting there and daydreaming, looking out the window, just thinking is there more that I’m capable of doing. Talking to my friends in special ed, all of us wondered if we could bypass these expectations or if we were prisoners of these expectations.

SF: So this was in elementary school you were having conversations like that?

SBK: Absolutely, I had this fascination. I think it was in large part the circumstances, where I was placed. Maybe I am who I am today because I was in special education.  I just felt there were a lot of greater possibilities. And this was before the field of positive psychology was even founded, so it resonates so much with me. I started to get into the science, trying to understand the standard metrics of intelligence. I wanted to learn everything I could about IQ testing and working memory, things like that. I felt like I reached a point where I got it, and I was like oh yeah, I get it.

SF: Was that because you were wondering about your own intelligence or what it meant to be open to possibility and exploring the world?

SBK: I think I just wanted to know what intelligence meant, what was it.  And I thought that my mission in life was to redefine intelligence. I thought, as a junior in high school, I had this moment. I applied to the Carnegie Mellon University and I wrote a long, personal essay about how I want to redefine intelligence and they rejected me because my SAT scores weren’t high enough to redefine intelligence and I said that’s ironic. But I was determined. And I auditioned for Carnegie Mellon’s opera program, and I got a scholarship to Carnegie Mellon for opera. The departments don’t talk to each other, apparently, because they just rejected me in the Cognitive Science program. I still went to Carnegie Mellon for an opera scholarship and then transferred to psychology, almost immediately.

SF: So you got to Carnegie Mellon, and what blossomed there?

SBK: When I got there, I took a course in cognitive psychology, and we were using Robert Sternberg’s textbook about cognitive psychology.  I remember we got to this chapter, I remember it so vividly. A lot of people I think, when they get their purpose in life, they can usually point to a moment.   Maybe these are just the narratives we make in our life looking back, but it’s a very vivid moment where you fell “this is it.” I remember sitting there on the sofa sophomore year of college, we were reading the chapter on intelligence in Robert Sternberg’s cognitive psychology textbook, one of the older editions, and I just sat there and said,  “holy cow, there’s a whole scientific field.” I thought in my head I was going to start this field; I didn’t know what existed. Sternberg and Gardner were the two biggies, and they became my idols instantly.

SF: How did they shape your experience both at school and beyond, and how did that get you to the particular realm of creativity?

SBK: I reached out to Sternberg.  I came up with this plan that I was going to redefine intelligence and I was going to study with Sternberg and came up with this plan to get into Yale for PhD. My cognitive psychology teacher, I told her this is what I want to do, and out of the goodness of her heart, and also I think she saw something in me, she took me under her wing and we came up with a concrete plan to get me into Yale to study with Robert Sternberg for a PhD. We talk about goal-setting a lot in our field, and I goal-set it up the wazoo. I set the goal of being admitted to the PhD program at Yale, and I ended up having an embarrassment of riches where I followed the plan so slavishly that I got into Harvard to work with Howard Gardner as well and I also got into University of Cambridge on the Gates Cambridge Scholarship. I had to actually make a decision between Harvard, Yale, and Cambridge. By the way, I say that and I sound so pretentious, but coming from the place that I was coming from and how much I wanted it, I remember when I got the news, Sternberg sent me this email and he said,  “you got in and I screamed in the hallway.

SF: That euphoria is, I’m sure, something that you’ll probably never forget. You probably had to overcome a lot of obstacles, starting as a special ed student to find out that you really were awake, alive, and obviously, very talented.

SBK: There were a lot of obstacles. Of course, not getting into Carnegie Mellon, but also in ninth grade –– I was kept in special education until ninth grade –– a special ed teacher took me aside and said, “I see your frustration. Why are you still here? Have you thought about trying something else?” I realized that nobody had asked me that question before.

SF: Your parents hadn’t?

SBK: No. By the way, this shows the importance of asking good questions. That one question changed the course of my whole life.

SF: The question that a ninth grade teacher asked you?

SBK: “What are you doing here?” She also said, “I see you and that was the first time I had ever felt seen in my whole life as well.  I became inspired to take myself out of special ed and see what I was capable of. I signed up for every class imaginable and I wasn’t necessarily good at everything, but I learned in everything and it was so exciting to be able to have the freedom to explore my identity. I think all I wanted was that freedom. I think we need to give people the autonomy to explore their identity.

SF: That’s exactly what we’re trying to do on this show and what I try to do with my work, too. It’s truly inspiring to hear how you did that for yourself, but with the help of people asking you questions that helped to liberate you, to free you to pursue the person you were to become. We can’t do this alone, can we?

SBK: You really can’t, and I think we also underestimate the extent to which one supportive word can change someone’s life, or even just looking at them and not through them.

SF: What was the deficit, and how did it keep you in special education through ninth grade? That’s pretty far along the track that it took that long for you to be unchained.

SBK: I should say my parents, I love them, they’re great, but my mom is a very overprotective Jewish mother and she just wanted to make sure nothing happened. I think she, like a lot of well-meaning parents, will overprotect in order to not see their child suffer at all. But by doing that, it really held me back.

SF: The overprotection became the prison in itself. Let’s get into what you write about and what you teach about. Your course is wildly popular around campus and I’d love to hear your brief synopsis of what it is you do, what is the purpose of this course that you teach in positive psychology, and why do you think students resonate so deeply with it?

SBK: I want to say that teaching the course has been one of the most meaningful things I’ve ever done in my life. Today was our last day; we had the final, and students lined up to hug me after class and to tell me their whole life has changed. I’ve been trying to think about what it is about the material that’s so transformative, because there’s a large percentage of variance that explains it’s not just my teaching style. There’s something about the material as well. I think that a lot of these students come into the class not realizing that having meaning in life matters. They go through the script that they’ve gone through, and it halts them for the first time in their life, and it makes them think, gets them off the train for a second, this nonstop train of standardized testing. It really gets them thinking about what really matters in life. This course is really about what matters the most in life and what does it mean to live a good life, what does it mean to live a happy life, and the science of all that.

SF: The science and the philosophy?

SBK:  We cover a lot of philosophy in the course and I’m very much influenced by the existential philosophers as well as the existential psychologists. Carl Jung was one of the first positive psychologists. Carl Rogers also was a major influence on me and Erich Fromm and humanistic psychologists like Viktor Frankl, paved the way for positive psychology to come into being.

SF: The whole humanist movement that came into real flourishing in the 60’s is the core foundation of this field.

SBK: Let me ask you a question. You said, “What do you think about Freud?” Do you think he was not?

SF: I think his goal, too, was human liberation. As I understand, the thrust of his work was to find a way for the innermost passions and drives that motivate us, to bring those into conscious awareness and to be able to channel that energy in a way that is constructive and towards a sense of harmony and meaning in one’s life and among the different parts of one’s life. He was helping, through the method that he discovered, the talking cure, to help people discover who they really were, and to find a way for that to be expressed and to give credence to whatever it is inside of you, to affirm that it is real and is to be embraced and understood and to be examined. Yes, I know there are differences between Jung and Freud, very important ones that we’re not going to be able to explore fully here, but I think they were both after more or less the same thing.

SBK: I think the big insight, the latest research that I pursued in my dissertation is the adaptive unconscious, how unconscious processing, or, what I studied in my dissertation was implicit learning, can be extremely valuable for creativity and self-fulfillment. I think Freud emphasized, I agree with everything you said about Freud, I think his blind spot was the unconscious. I don’t think he saw the full possibility of the unconscious.

SF: We could talk about Freud and Jung all evening, let’s get to your new book, Wired to Create: Unraveling the Mysteries of the Creative Mind.

SBK: A lot of people we profile in this book, they’re not household names. There’s this one rapper named Baba Brinkman, a white rapper who raps about science. You should listen to his stuff; it’s pretty cool. He raps about evolution.  I was interviewing a bunch of people a couple years ago, running personality tests because I was curious what people are like. And I was looking at his profile and he was contradicting himself in every way. On one hand, his average narcissism score wasn’t high, which was interesting to have a rapper with average narcissism, they’re usually high. When you look at the actual facets, he scored high in some things that were actually adaptive for rapping, but lower on things like entitlement, which wouldn’t be adaptive.

SF: Adaptive for that role?

SBK: Exactly. He was all over the place. Once you start looking at the literature, you’ll find this is a very common pattern across most of the greatest creative geniuses of all time. They contradict themselves constantly and then it occurred to me, maybe it’s those contradictions which give birth to creativity. The tension, the inability to resolve these tensions, is a lot of what drives the creative person, and it also is what gives birth to creativity. We talk about Picasso. You look at Picasso’s creative process, especially his painting of Guernica, you see that he doesn’t look like he’s going through a linear trajectory when he’s painting these things. It looks like some drafts, he’s taken five steps back. If you just isolate one, it’s like he’s doing this blind, he’s doing random trial-and-error. That’s what it looks like from that perspective. You realize that that was actually essential for his career process, this nonlinear trajectory, so when I was interviewed by Carolyn Gregoire for a Huffington Post article that she did really well called 18 Things Creative People Do Differently, she asked me,  “What would you say is the one thing that in your research, describes creative people? and what came to mind was that they had really messy minds. That one quote just went viral, and I was thinking maybe people resonated with that.

SF: Messy minds – can you say more about that?

SBK: We focus so much in our society on efficiency. In elementary school, in high school, everything you’re doing, taking that one test, getting the ‘A’, making sure that on the SAT’s to get that one shot where you do perfectly. We have all of these societal pressures to be efficient. Creativity is not characterized by efficiency. Creativity is characterized by variability, and if we want to structure a society that is really conducive to creativity, we need to take that fact into account and we need to allow people that opportunity for trail and error and to get messy, but we have not set up structures like that at all, including business structures. I love the business world, and it’s important to take into account the messiness aspect for managers, for instance.

SF: Well, there’s a lot of work in innovation and creativity in the business world, that, of course, glorifies chaos and understands this concept of the need for messy thinking.

SBK: Well, there’s messy personality and there’s messy creative process. Creative people can harness deep daydreaming, they can harness mindfulness, their sensitivity, their resiliency. There’s constant contradiction. They have a very well-developed openness to experience, a well-developed intuition, a highly-developed rationality. That’s what I mean by creative personality. But when you look at creative trajectory, and there’s been some great analyses of art and literature, they found it conforms to the equal odds rule. The equal odds rule states that your chance of producing a masterpiece increases the more you produce something, regardless of the quality of what you’re producing. It turns out that the greatest people in these generations, those that make the history books, have a product or two that goes down in the history books, they also have a lot of things that go down as one of the worst things of their generation. They just have the most things that they produce.

SF: So producing a lot that’s going to be junk, and in the pile of junk there’s going to be something, that’s the pattern.

SBK: The constant pattern, almost a rule.

SF: Perhaps you could tell us a bit about how some of these activities help people to tap into the contradictions within in order to release their creativity.

SBK: I think creativity is the ultimate personal freedom. To me, creative expression is so intimately intertwined with self-expression. Creativity is not something that we teach in a course, where we say, “Today class, we’re going to force you to be creative. We’re going to give you a set of rules.” What we can do is we can help people find an identity that really suits them, that is harmoniously passionate. I think this is something that is very much in line with something that you do on your show. The field of positive psychology distinguishes between a form of passion called harmonious passion and a form of passion called obsessive passion. Harmonious passion, this is Robert Vallerand who’s done this terrific research, is when the activity that you’re involved in, you feel that it’s really well-integrated into the rest of your self. There’s no conflict there between work or other areas of your life that give you meaning. You’re engaged in an activity that makes you feel good about yourself, that is in line with your set of values. When we think about the self, a good way of thinking about the self is the self is an entire set of values that are important to you, that’s essentially what your self is. Because the self is constructed, with creativity, what you find is really creative people have a heightened sense of awareness, the self-awareness as well as awareness of the world. That’s where openness to experience comes in. That’s where mindfulness comes in. You’re a very keen observer of human nature, but you’re also an observer of your own inner-world.

SF: Draw the distinction between harmonious and obsessive passion.

SBK: Harmonious passion is an accord between your self and whatever you engage in. You feel good about your self, and you feel an inner drive to engage. You feel you’re in the flow of experience, which is a really important experience. The more you’re completely absorbed in your activity, and you also feel like you can disengage whenever you want. You’re engaged, but your life calls, and something else in your life that’s meaningful to you and you can put this work aside now. I can engage in this part of my life and gain this meaning. Obsessively passionate people, or obsessive passion, seems to be related to much greater levels of burnout, stress, injury. They’ve done studies on dancers who are obsessively passionate; they’re much more prone to physical injury. People who are obsessively passionate engage in their activity out of contingencies like self-esteem.

SF: If I get the prima ballerina status, I will be loved by all.

SBK:  Yes. That’s the difference between engaging in what you do in life because it makes you feel good about your self, your value system, what you want to contribute to this world versus you’ve engaged in an activity because it bolsters your self-esteem, your ego. Scientists have shown that they do have implications for well-being, for a sense of vitality.  Harmonious passion is correlated with a greater sense of your life, and ultimate performance. They’ve looked at actual performance in music and sports, among psychology undergrads for instance, and it matters.

SF: So this is something that I know a lot of people are searching for, want more of in their lives. What kinds of things do you teach about or write about that help people develop further a greater experience of harmonious passion in their own lives?

SBK: I wish everyone could take a course in positive psychology or maybe there are some books with exercises because a lot of these exercises are designed to help you ground yourself and what matters to you and what matters the most in life. Gratitude is a really important thing. There’s an activity we do in class where you write down three things that you’re most grateful for at the end of your day, and it’s good to do that before you go to bed and sleep on it. You’ll wake up in a much more positive mood.
SF: Seriously?

SBK: Yeah, there’s research on this.

SF: Before you close your eyes and take those last few deep breathes and lose consciousness, think about a couple things that you’re grateful for. What about if people say, “I can’t think of anything, Scott. There’s nothing.  Everything’s terrible.” What happens then, if you’re in that mindset?

SBK: Keep a journal and I imagine you can at least think of one good thing. No matter what the life is, you need to reframe what is a good thing. Seeing a beautiful flower can be a good thing.

SF: So it might be something really small.

SBK: The thing about gratitude as well as keeping a journal about the stuff is you want to look for patterns of why you are alive. Life is so short. What are you doing this for? You realize, you start to see the larger patterns and you see things that really do give you a lot of meaning and gratitude in life. I’m so appreciative for this and that helps to actually hone your sense of self. Mindfulness is another thing. I start off a lot of my classes with a mindfulness meditation.

SF: I know; my daughter, a Penn undergrad, was telling me. She is huge fan of Scott Kaufman and when I asked how the class was going she said,  “We start by meditating at the beginning of each class.” How do you do that, Scott?

SBK: Don’t tell the students but there’s a part of it that’s also for me, because I want to get into a really relaxed, calm state in order to teach. I don’t think I’ve told them that. I want to make sure that I’m really there and present with them as well for that hour and 20 minutes. We start with mindfulness, allowing all sorts of thoughts and daydreams to enter consciousness and you don’t try to suppress it. You don’t try to return to the breath.

SF: Most meditation is all about breath. Remember your breathing and that’s the thing that matters now, and you’re present because you’re breathing and you’re alive because you’re breathing.

SBK: But the thing is that recent research suggests the return to the breath meditation is negatively correlated with creativity. There are different kinds of mindfulness. There are different stages of the creative process, different ways of thinking are going to be important. If you’re in that stage of the creative process where you want to generate lots and lots of ideas and you don’t want to narrow it down just yet, you want to brainstorm, this open monitoring mode of meditation is going to be very valuable.

SF: Can you please explain what that is again? Open monitoring, your mind wanders and…

SBK: You allow that to happen and you’re okay with that. First, you start off with being very comfortable and getting in touch with closing your eyes, getting in touch with your emotions, how you’re feeling, what does my heart feel. But then you really want to get to this level of consciousness where you are intensely focused on your daydreams. I call it mindful daydreaming. It’s very important for getting in touch with your deepest self and understanding the patterns of unresolved issues in your life and there’s continuity between our nighttime dreams and our daydreams in that sense where we constantly have these constant themes. We have a very open-minded thought process. A lot of creative ideas don’t come through conscious deliberation of trying to solve it; they usually come in altered states of consciousness.

SF: Like the shower?

SBK: Yeah, and I’ve done the research with showers, where we found that people get more creative inspiration in their shower than they do at work. We found that worldwide, and it’s because relaxing lets us be mindful to our daydreams. It allows our mind to wander, but we’re also in this relaxed state where if some sort of great connection does arise, it will reach that threshold of consciousness.

SF: So you have to be relaxed and open and non-monitoring to allow the creative impulse to come to the surface of consciousness. Eileen is calling from Orlando. Eileen, welcome to Work and Life. How can we help you?

SBK: When I was younger, I was very creative. I’m wondering if creativity is like a muscle, where if you don’t use it, you lose it, because I really do feel that over the years I’ve lost my creativity and I’m wondering can I get it back?

SBK: It is like a muscle. We’re seeing this at the neurological level. We see some neuroscience studies where you’re really not building those levels of imagination and creativity if you’re not exercising the thought process. I think a good way for you to get it back, and by the way hope is not lost for you, you can definitely get it back, a lot of it is committing yourself to a creative lifestyle. I really do see creativity as a way of being in the world, a way of relating to the world. Every time you are questioning the assumptions of something and saying every time you do something in your life that scares you, every time you brainstorm multiple possibilities that could explain something you’re seeing, any one of these things is a way of being. That’s getting you back to exercising those muscles so you can make that decision in a second to start doing all of these things.

SF: It’s pretty easy to continue to develop that muscle, as Eileen called it.

SBK: It is, and we talk about these ten habits that creative people do differently. I think these things are accessible to everyone and some of it is maybe going to get people out of their comfort zone, especially if they haven’t done it in a while. Another one is we talk about post-traumatic growth.  People aren’t aware of this emerging field in positive psychology called post-traumatic growth where we can really take our trauma, we’ve all had trauma to some level, recognizing that we’re all suffering as well as having joyous moments, we can reframe our experience as potential opportunities or tools for creative growth, and channeling that into great works of art, great works of literature, starting a new business. A lot of people have had great business ideas based on a great need they saw based on their suffering.

SF: Creativity is often rooted in suffering?

SBK: I think so. When I said earlier creativity, creative expression is very intimately tied with self-expression, our self is a very vulnerable thing. We shouldn’t hide that. One of the findings in the book is that Frank Barron, when he studied all of these really creative people, he found something that stood out; they were very comfortable with becoming intimate with themselves and their whole selves, including their dark side, their negative emotions, and they integrated it. We’re going back again to this integration thing, but that’s such a common theme among creative people.

SF: That really is the point of what this show is about, to help people integrate the different parts of their lives, including the dark side. This gets us back to Freud, but I don’t want to go there in too much depth because we don’t have the time to do that, but the exploration of the full range of who you are and bringing that into your everyday life, that is something that is frightening, to accept those aspects of your self that are dark and to allow that to be accepted as a part of your self. You talked about very creative people, and that’s what we’ve been talking about, but doesn’t that contradict what you’re asserting about all of us being creative and that creativity is the ultimate form of self-expression?

SBK: Let me clear up something; I don’t think everybody’s creative. I think everybody has the possibility of being creative. There’s a difference there. I don’t think, at this exact moment, everyone has the same level of creativity.

SF: But we all have the potential for it?

SBK: Yes, we all have the potential of living creatively as a way of being. There are people that are fundamentally transforming their field on a larger scale. Mark Zuckerberg: it would be a lie to say everyone is at Mark Zuckerberg’s level because that’s obviously not true. What I argue is the thought processes he applies are things that you see at every level of creativity.

SF: Chris, calling from Michigan, how can we help you?

Chris: How does my son get his creativity back? He’s 27, he used to be very brilliant, very creative, and he found out he had Asperger syndrome and other issues, and he lost his self-esteem.

SBK: I can really resonate with that from a personal perspective. It’s very easy to lose your sense of identity, especially when people’s expectations of you are a certain way. I think something that’s really important for him to recognize and for society to recognize as well is a lot of these learning disabilities have an upside to them, and we can get lost too quickly as society condemning it or viewing it, because it’s different, as somehow less than, when the reality is not less than, it’s just different. There is a bunch of research coming out showing that people with Asperger’s have a lot of these hidden strengths, really good at pattern detection, really good at detail-oriented thinking, good at visual/spatial reasoning, lots of things. I would recommend he and the listeners go to take the VIA Test, the character strengths survey. It’s a free, online test that anyone can take and I would recommend that your son take it and identify his top three character strengths. The great thing about this test is that everyone has strengths. I spent many years before anyone really showed any positive aspects of who I was.   Ruminating on the negative aspects, of course, that’s detrimental to the self-esteem. But it’s really amazing how resilient the self-esteem is and how you can shift things around once you shift the focus of attention. I would really have him identify those character strengths and see what his kind of mind might be best suited for in applying those character strengths.

SF: You can find it at VIACharacter.org. Scott, if there is one thought you wanted to leave our listeners with about how to mine the creativity within and cultivate it in their lives, what’s the big idea that you’d like people to keep in mind and to explore further?

SBK: I think that the number one personality predictor that I’ve found in my research over and over again that predicts a personally-fulfilling creativity as well as lifelong creativity is openness to experience. That means being open to being vulnerable, being open to potential suffering, being open to taking risks, taking chances, to being intellectually curious, and being open to beauty. All of these things have been found to correlate and to form this idea of openness to experience in relation to creativity.

About the Author

Jacob Adler , W’18,  is a sophomore at Wharton and a contributor at The Daily Pennsylvanian, numberFire, and Fake Teams.

 

 

 

Working Your Way Back to Work — Karen Rubin

Contributor: Jacob Adler

Work and Life is a radio program hosted by Stew Friedman, director of the Wharton Work/Life Integration Project, on Sirius XM’s Channel 111, Business Radio Powered by Wharton. Every Tuesday at 7 pm EST, Stew speaks with everyday people and the world’s leading experts about creating harmony among work, home, community, and the private self (mind, body, and spirit).

Karen is the Managing Director for Talking Talent North America, where she and her colleagues have coached over 14,000 women and their managers at companies including Deutsche Bank, McKinsey, and many others across the globe. In her work a certified coach Karen is helping Fortune 500 companies to develop the female talent pipeline and bring more women to the top.  She spoke with Stew Friedman about why she’s committed herself to helping women at all different stages in their career succeed in the workplace, and the programs she is helping to establish that enable women and their managers to successfully manage the maternity transition and the child-raising years.

The following are edited excerpts of their conversation and the full podcast.

Stewart Friedman: What do you think about the Netflix parental leave deal?

Karen Rubin: karen rubinI think it’s an exciting announcement and certainly a step in the right direction. It’s really wonderful to see some U. S. companies offering more generous benefits for the parent transition. With that said, I think that the danger of this type of policy is that a company might say, “OK, now we’re done. We’re offering a year of paid leave, so we don’t need to do anything else.” And not everybody is going to feel comfortable taking that leave. Everybody wants it, but the concern is if an individual actually takes it, what will the perception be? Will they be perceived as somebody who is no longer committed to their career, and what if somebody else takes two months? Is that person on track for a promotion in leadership? So it puts a company into a gray area.

SF: There’s a lot of work that needs to be done to manage the expectations and stigma.

KR: Absolutely. Management really has to be behind it. There needs to be a cultural acceptance of taking that type of leave for it to really work in practice. Otherwise, it’s a carrot that’s dangled that nobody can actually take advantage of.

SF: Right, so it has to be used, and that’s what we know to be a problem with unlimited vacation policies. The problem isn’t that people take too much time, it’s that they take too little for the very same reason.

KR: It’s the work martyr syndrome, where in some cases it’s better to just have a defined period of time. But with that said, I am all for companies offering more generous maternity leaves. As you probably know, the U.S. lags behind just about every developed country in the world.

SF: Yes, a topic we’ve reviewed many times on this show.

KR: So it’s good that everybody is starting to pay attention to it. The tech sector in particular is one where it’s very difficult for women to stay engaged. There’s a lot of dropout, and very low numbers in terms of women making it into senior leadership. So these tech companies, I applaud their effort, but it needs to be supplemented by more support.

SF: You can see just today, Adobe announced that they’re going to be doubling the amount of time that they’re devoting to maternity leave following the announcements by Netflix and then Microsoft. These announcements, they’re steps in the right direction, and they do have ripple effects as they create competitive pressures on other companies who are now trying to keep up in order to be able to win the war for talent.

KR: Absolutely, and when Google found that when they increased their maternity leave from 12 to 18 weeks, they saw a 50% increase in retention of women going through their maternity transitions, that was certainly helpful.

SF: Let’s get to the work you do with your company. You worked for 16+ years at companies including DirecTV and Showtime Networks, then you took a career break to stay at home full-time with your three girls who are now teenagers. During that time, you trained and became a certified coach at one of the top coaching programs in the country. What was the catalyst that inspired you to make this career shift?

KR: When I left the corporate arena, and I was fortunate that I had the opportunity to be home with my kids, but after a certain period of time, I was really itching to get back to work.

SF: So when you say you were fortunate, you mean you had the financial resources?

KR: I had choices available to me. Not everybody has that. But I had invested years in my career, I had gotten an MBA, I loved working, and I looked around and I wasn’t sure what I should do next. But I also knew that when I exited from that corporate arena, and between my second and third child, I knew that if I had had the benefit of a coach during that time, I absolutely would have stayed.

SF: Do you regret not having stayed, Karen? You’re saying that looking back, you’d rather have stayed?

KR: No, no, no. Absolutely not. I love the time that I had at home with my girls and I am fortunate that I landed on my feet and I was able to get back into the workforce. But I also know a lot of women don’t. About 40% of women who leave the workforce to stay at home with their kids never make it back, and often they want to, they just can’t find a way back in. So I loved that I had the time with my girls and that I was able to go back, but that’s why this work is so meaningful to me. I know that there are a lot of women out there who love their careers, they also love their families, and they’re just looking for a way to make it work.

SF: What drove you to take this up as your primary work?

KR: I had so many smart, educated friends who were sort of unhappy being full-time, stay-at-home moms, and this is not a judgment in any way. It’s a wonderful thing to do for many people, but I know a lot of women who wished they could get back to work and couldn’t figure it out. I know there are companies like iRelaunch that help women get back to work, but I thought, “what could companies do to hold on to their women?” [Friedman’s interview with iRelaunch founder, Carol Fishman Cohen.]And that’s what Talking Talent specializes in. So I was able to connect with this wonderful company that works with organizations to help them figure out how to coach employees and managers throughout this really important inflection point in your life so that if you want to continue with your career that you can.

SF: What do you do? How can you help?

KR: We work with both the women as well as their managers. I say women but we also work with men who are becoming parents. It’s another group that really needs support. But we help them figure out how they should make the announcement, how do they transition their work, what do they want, what type of parent do they want to be, what role models can they find within their companies, how connected do they want to be while they’re out on leave? We help them think through all of the important issues along the way. How do you reenter, how do you make sure that your key stakeholders know what you want so that false assumptions aren’t made?

SF: It’s so important to communicate and find out from the people around you what’s going to make this a win for them. So you help people, coach people through that process and that’s naturally going to result in better outcomes. I want to hear more about this, but we’ve got Jason calling from Chicago, who has a question about what we’re talking about here. Jason, welcome to Work and Life. What’s your question?

Jason: I’m a recent father of twins and today was actually the first time my wife went back to work, something that was hard for her. She works for a large corporation, a large retail store based in Chicago. She went back today, obviously that’s hard for her, she would like to stay home but where we live, we can’t afford it. How do we go about finding a stay-at-home job where salaries and benefits can match that corporate world?

KR: I’m sorry, that’s not really my area of expertise, helping people find stay-at-home jobs, so I don’t really have too much to offer.

SF: Stay on the line and we’ll provide some resources.

SF: Karen, let’s get back to what you were saying about how you work with people who are making this transition. It’s critical to know what your goals are, to be able to find out what people around you, what they expect. What else do you do that makes a difference?

KR: This brings up a really interesting point. The guilt that many working mothers feel is a big topic of conversation in the coaching. So often, women feel they can’t have a successful career and also be the type of parent that they want to be, and that leads to sometimes, they’re working so hard at home and working so hard at work to be the perfect professional and the perfect mother and ultimately, that leads to burnout. What we often will think about or help our clients consider is what is really important to them, what might they be able to let go of, what might they delegate, because you can’t give 100% in both place without burning out at some point.

SF: What are the keys to reducing that guilt? How do you get past that, because I’m sure that’s something you hear about a lot and what helps, and what really makes a difference in having people feel better about the choices they are making?

KR: Well, one thing is to consider what’s most important to you as a parent. So if it’s being available for a pickup or a bath or appointments with the pediatrician, you figure out what are those things and make sure that you are available for those things. But there are probably lots of things that you do because you think you should, but that you may not enjoy and you could really delegate to somebody else.

SF: So for example?

KR: For example, there are people who do drop-offs to childcare that they could hire that out, they could have somebody else do that, they could figure out another way. It’s not necessarily the best time with your child, or you could figure out perhaps a different childcare arrangement where it makes your life a little bit easier and it makes it more sustainable. Another area in the workplace and thinking about are you constantly involved with office chores?  Sometimes women get delegated planning things, mentoring, things that are good in a small quantity but over time can really lead to exhaustion and burnout. So it’s trying to figure out what is most important, where are your strengths, where do you shine, what lights you up, and really letting go of some of the things that don’t.

SF: And perhaps helping other people to take up those responsibilities in ways that would be good for them, right? How else do you help people in terms of how they get to you. How does someone in an organization, small, medium, or large, know that they need help with making the transition to parenthood, because it’s not something that anybody ever told me about when I was young, and sounds like you didn’t get that support either and you’re way younger than I am. This is something that’s new, right?

KR: It is fairly new, in particular in the United States it’s a new concept, so I would check with your HR group, find out if this is a benefit that’s offered to you through work, usually that’s how organizations provide it to their employees. If you can get it through your organization, that’s really a wonderful way. You can also look at the Talking Talent website for some tips. The other thing that’s really important is managers.  Sometimes managers think, “I’ve had lots of women become parents, I know what I’m doing.” But that relationship between the employee and the manager really predicts how successful that transition is going to be, so I would encourage managers to learn all you can about what conversations you should have with your employee. How would you present this to your team so that it’s a positive situation?

SF: So let’s take the employee who works in an environment that hasn’t been focused on the question of how to help you become a better parent – most businesses. So if you’re 27, you’ve just had your first child, you want to be the best parent you could possibly be, but you also want to continue to advance in your career, how do you work with your colleagues, your supervisor, when that’s not a normal thing to talk about? How do you coach people to do that?

KR: That’s a good question. It’s really about being clear and communicating what you see for yourself in your future. So if you want to continue on that same career trajectory that you had before, you want to make sure that everybody knows that that’s what you want. Yes, you are 100% committed still, so that they don’t make assumptions. Sometimes after a woman has a child, it will be assumed that she won’t want a high-visibility project, she wouldn’t want a promotion, so she may be overlooked.

SF: It’s an unconscious bias that exists for young mothers, so you have to overcome that both from the perspective of the men and others in positions of power, but from the perspective of the young mother who wants to create some change.  What should she do?

KR: She should definitely have a conversation with her manager. She should be talking to mentors, sponsors, all key stakeholders, letting them know what she wants.  Not everybody wants to continue along that same career path. Sometimes people want to stay at the same level for a while. Maybe they want to make a lateral move, and that’s okay, too. What’s important is to make sure that people know when you are ready to start on that promotion track, that you’re having those conversations, that you’re letting people know what you want.

SF: I could see how it could be kind of frightening, though, for some people to raise those issues, especially in an environment that hasn’t traditionally been open to having conversations like that. What are the kinds of fears that people have, and how do you help people overcome them?

KR: One big fear from the manager’s perspective is that they’re going to say the wrong thing and they’re so afraid of saying the wrong thing that sometimes they don’t say anything at all. From the manager perspective, you really want to ask, “What do you want?  Where do you see yourself?  How can we be supportive here?” If you’re the employee and you’re thinking, “Wow, I really don’t want to travel so much, I maybe want a flexible work arrangement,” then you need to think of how can you align what you want with the business needs so that when you’re crafting a proposal for something like that, you’re not just saying this would be good for me, but this is how I’m going to make it work for everybody.

SF: So it’s going to be a different solution for different people because some young parents want to take a lot of time off, they want to be super involved in their children’s lives. Others, perhaps, less so, and everything in between. There’s no one-size-fits-all, is there?

KR: There’s not, and you want to look around and see what’s working for other people and maybe cobble together different elements that you’re seeing. If you talk to 10 parents, they might be making it work in 10 different ways, so you really need to look at all the role models available to you and not make assumptions.  What I see happening with women, especially if they’re in a heavily-male-dominated industry or a type of work that’s very time-consuming, is that they’ll say, “I don’t see anybody doing this job in a way that I want to do, therefore, I’m going to leave right now.” That’s not necessarily the best way to approach it. You might want to look at different ways that people are doing things and maybe you need to become the role model.

SF: That requires courage.  Again, how do you help people overcome what must inhibit many people from speaking honestly with people who might say, “ No”  or “That’s a bad idea.”  How do you help people to put that out there in a way that is seen not as selfish but really as intended to make a positive impact on the business.

KR: Sometimes it does feel for some that it’s a gutsy move to be able to come out and say what you want, and we encourage the employees to do it, we give them the tools for having that conversation, and ideally, we’re also working with their manager so that the manager understands the perspective of that employee, what it must be like for them. How can they engage in that conversation, if somebody provides them with a proposal for a flexible work arrangement, how do you evaluate that? If you have to say no, what might that mean for others who want to request it? Or if you’re not sure it’s going to work, could you consider a trial. The beauty of coaching about this is it’s not that we’re prescriptive and saying, Just do these five things and it’s all going to work out.” It’s helping people understand what’s important to them and what their fears might be, but also knowing when you can make it work, you can have the career that you want and the family that you want, you have a beautiful life.

SF: What’s the most important thing you want our listeners to know about this topic and the work that you do?

KR: I think the most important thing is that it can work, and that for women who are out there who are feeling exhausted and discouraged that it’s important to look around, see what others are doing, just to know that there are ways to be a great mother and a great professional and that you can do both and that we can make this work.

SF: You have three daughters, Karen. 20 years from now, if I were to be talking to the three of them sitting around in the studio, what do you think they’re going to be telling me about their lives and careers?

KR: I think they will be glad that their mom worked and that she went back to work and that she was a role model to them. They see how happy I am being back to work, so I think that even though life is crazier and clothes aren’t folded beautifully and sometimes we run out of milk that it’s okay.

For more information visit http://us.talking-talent.com/ and follow on Twitter @talkingtalent @KarenRubin1.

About the Author

Jacob Adler , jacob adlerW’18,  is a sophomore at Wharton and a contributor at The Daily Pennsylvanian, numberFire, andFake Teams.

Stand Out — Create Career Insurance: Dorie Clark

Work and Life is a radio program hosted by Stew Friedman, director of the Wharton Work/Life Integration Project, on Sirius XM’s Channel 111, Business Radio Powered by Wharton. Every Tuesday at 7 pm EST, Stew speaks with everyday people and the world’s leading experts about creating harmony among work, home, community, and the private self (mind, body, and spirit).

On Work and Life Stew Friedman spoke with Dorie Clark, former presidential campaign spokeswoman and a recognized “branding expert,” about how to understand what’s unique about you and use that at work and elsewhere.  Dorie is the author of Reinventing You and her most recent book, Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It.

The following are edited excerpts of their conversation. Here’s the podcast of the full interview.

Dorie Clark full podcast

Stew Friedman:  How did you just got into this topic? You started in marketing and publicity and you use those skills and methods, somehow, to help individuals, as opposed to companies, market themselves. What inspired you to do this?

Dorie Clark: Dorie ClarkMy first book, Reinventing You, was really the product of my own experiences because I had to reinvent myself numerous times.  The way that the economy had been going think a lot of people have experienced disruption.  I was a newspaper reporter and I got laid off. I worked on political campaigns and we all lost. So, I had to re-invent myself.  I wrote a book trying to interview practitioners who had done this successfully, to learn about it.  With my new book “Stand Out”, I try to answer the next question which is, once you find the place that you really want to make your mark, once you’ve found the job you love, or the career that you love, how do you actually get noticed above all the noise and get people to really understand and appreciate your true talent?

SF: Why do you think that’s an important topic for today’s business world?

DC: I think more and more, this is the form of career insurance that we all need.  We live in a world where there’s always going to be someone who’s willing to do the job for less.  That’s how the economy is turning.  You have to give people a really good reason to want to do business with you specifically.  The best case you can possibly make is becoming recognized as an expert.  It doesn’t have to be a world expert.  But even if you’re recognized as the expert in your company at a certain thing, or the expert in your community at a certain thing, that’s a powerful form of leverage that you have in negotiation and it shows people, Okay, if I need to pay a premium to work with this person, here is why.”

SF:  How do you think being able to stand out, being able to develop a calling, can help people create a greater sense of harmony among the different parts of their lives to integrate them better?

DC: Well, you certainly know better than most, Stew, that when you look at psychology studies about what really makes people feel happy and satisfied is having a meaningful life.  It’s having a sense of purpose in what they’re doing.  People want to have an impact. No one wants to feel like a paper pusher, or someone who’s just watching the clock endlessly having to do tasks that don’t really matter.  If you can develop this expert reputation, if you can get noticed for your talents, it enables you to play on a bigger stage.  It enables you to have more opportunities coming to you.  The kinds of opportunities you want, so that your career can be as fulfilling as you choose for it to be.

SF: How do you get people to first understand what’s really special about them, what they uniquely bring to the table, so that they can find their niche and gain support from others?

DC:  The starting point is just beginning to understand what is special and what is unique about you.  I think honestly, it’s hard for a lot of people because we know too much about ourselves.  We know too much in the sense that we’re so far into the forest, we can’t see the broader perspective.  We’re in our heads 24/7.  Anything that someone might say about me, I probably heard, right? But the thing that I probably have very little understanding of, is when it comes to the impression that I’m giving the world.  When it comes to the things that other people think are most meaningful, most different, most salient, I probably don’t know that.  A lot of things have equal weight in my own mind.  Or I might think I’m coming across one way, but for the public it’s coming across entirely differently.

So, I suggest that if you’re trying to get a handle on what is unique and special about you, what’s very helpful, and I suggest this in my first book, ‘Reinventing You,’ is to do a three word exercise.  For a week, you go to some friends, acquaintances, and ask them, “If you only had three words to be able to describe me, what would they be?”  This is not a hard question.  Takes a minute to answer.

SF : Sure, and just anybody who knows you can do it. They probably find it fascinating as well.  How does that help you to understand what is distinctive about you, asking about that question of friends and colleagues?

DC: Before long, you’re definitely going to start to see patterns in what people think. That’s helpful because it shows in a really broad stroke, what it is that’s most unusual, or having the most impact on people.  I did this exercise, I was a doing a webinar with a group of Israeli entrepreneurs recently.  They actually took one of their group members and decided to make him a guinea pig.

They did this exercise where everybody took a minute.  They wrote down their answers about him and then they read them out.  Out of 10 people in the room, 7 of them used the word creative to describe the guy.  If you hear feedback like that you know, Okay, that’s special. That’s something that people really think is unusual about me compared to the masses.”

SF: Yeah, that’s going to persuade you.  Although, I can imagine some people might feel it’s a little awkward to ask people to describe them.  Do you encounter that where people are saying, “I don’t know if I feel comfortable asking people to tell me the three words that come to mind when they think of me.” It’s clear that that will be a very valuable thing to do especially when you ask multiple people and they converge on this one concept, like creativity.  Do you have to push people to get past their inhibitions about trying to do something like that?

DC: You do sometimes.  What I tell some people is blame me.  Literally say, “I was listening to this radio show recently and there was this woman named Dorie Clark and she said we should try this exercise.  So just for fun I’m going to ask you, what are the three words you’d use to describe me?”  Throw me under the bus, blame me, use me as your excuse to get the data you need.

SF: That works.  I use that all the time with my students when I ask them to do things that might seem little awkward.  Same exact thing, blame me for forcing you to do this as part of our class work and that will get you over the hump.  That is a very good and practical suggestion.  Now, what if you hear different things from different people when you try that exercise out, and ask people to describe you and eight people different people say different things, or does that not usually happen?

DC: Usually, there is much more of a conversion.   But if eight people would say different things, I think that’s the point where you begin to step back.   Number one: Ask what is the context in which people know you?  Is it that really you’re manifesting an entirely different self to them?  Why did they have such diverse opinions?  That’s an interesting thing. Another thing is to ask yourself, are you actually acting in a consistent manner?  Are you shaping your personality to what you hope other people might want or need.

It’s important to use other people as a mirror to see how we are coming across.  But it all comes back to authenticity.  You don’t want to be shaping yourself based on that they might want, or what you think they might want.  It’s really about getting clear on who you are, and making sure that the impressions that they are getting is a true impression based on what you would wish them to see.

SF: That’s just great advice, and so critical for leadership development, for integrating the different parts of your life, and for learning how to stand out.  Joe is calling from Oregon.  Joe, welcome to Work and Life.  What is your question?

Joe: Hi.  I’ve got military background and I’ve come across it quite a bit where so much about what I’ve done with the military and what I’ve got to bring to the table that I wouldn’t know how to start to explain let alone put something in a resume that my employer might understand.  Where would be a good place to start translating my military experiences and skills?

SF: That’s a great question.  Thank you, Joe.  Dorie, what advice do you have for Joe?

DC: Thanks, Joe. This is actually very appropriate because I work with military veterans all the time. Literally, on Saturday morning I flew out from having just given a speech at The Deloitte University in Texas, speaking to group of 50 service members who are transitioning into the civilian work force.  I’m also involved in a charity called American Dream U, and spoke for them at Fort Bragg last year.  It’s a really common question as people are transitioning out of the military, and the things that you may have done there.  Let’s say you flew helicopters or you were disarming bombs.  Those are not necessarily things that immediately translate in direct way to what you might be doing in the civilian world. I think a really important point in this is to not let yourself be boxed in.  Employers are looking for one to one correlation, mostly because they don’t want their brains to have to work too hard.

You flew helicopters.  What does that have to do with marketing soda?  You need to guide them.  You need to take a 30,000 foot view and say, “Okay, what are my real skills?” it’s not about flying the helicopters or disarming the bomb.  It’s about leadership.  It’s about the fact that you’re able to supervise and safely care for a group of 30 soldiers millions of dollars of equipment.  If you can drive home that message, so that they understand how the skills are transferable, take the broader view that it might be hard for them to grasp immediately, that can be really powerful.

SF: Joe, it sounds s though you’re struggling with the question of how to make that translation.  Do I have that right?

Joe: Definitely because a lot of the jobs that interest me, don’t have anything to do with the stuff I’ve done in the past.  What I’m hearing is I should use general ideas or principles, and not necessarily specifics about flying, or shooting or whatever else.

DC: I think that’s absolutely right, Joe.  In my first book, ‘Reinventing You,’ I profiled a woman named Toby Johnson who was an Apache helicopter pilot who later transitioned into a very successful executive career at Pepsi.  The way that she was able to do it, when she first went to Business School, she thought she was in trouble because her classmates were interviewing for internships, and she didn’t really feel like she had a good story to tell.

A lot of them had come from other corporate jobs.  They can talk about their past experiences that they had had before going to business school. All she’s ever done was work for the army.  But once she realized, it was about leadership skills, it wasn’t about the tactical elements of what she was doing on a day to day basis. Then, people really began to get it.  If you get them away from the line items on your resume, and towards the bigger themes of what you’ve learned to do, that’s how you can win the debate in their minds.

SF: It’s making that translation.  So, how can people begin to feel comfortable to bring more of who they really are to work especially, when it is perhaps at odds or different from, what’s standard or normal, in a work environment? What about when what is different or distinctive, their special passions and interests cut against the norms, or what they think of the norms, in a work place that they want to be a part?

DC: Yeah, some really important points, Stew.  There’s a couple of thoughts that I have. The first one, is understanding the fact that literally, statistically, in terms of the studies that have been done, you will actually benefit.  Your performance will benefit, and your outcomes will benefit by being a more authentic leader. Sylvia Ann Hewlett and her colleagues at the Center for Talent Innovation have done studies specifically about LGBT employees.  They discovered, perhaps in contrary of what many people might expect, ‘out’ employees as compared to ‘closeted’ employees actually had greater workplace satisfaction and greater success, and were  feeling that their careers were moving forward and they were getting the promotions that they wanted.

The reason for that, is that when you’re focused on hiding a certain part of yourself, this goes not just for gay and lesbian employees, but for anybody, when you’re focused on hiding a certain part of yourself that takes a lot of psychological energy.  Its energy that otherwise, if you didn’t have to worry about it, could go to your job.  That’s part of a reframing that I think is really important.

SF: It’s a topic that we’ve talked about a lot here with Kenji Yoshino and Christie Smith on the topic of covering and they make the very same point.  There is a lot of wasted effort that goes into pretending.  If you can eliminate that waste and be yourself, then you have more resources and energy to devote to the tasks at hand.  Standing out, it may come with some risk, right?

DC: Yeah, I think there is a certain degree of bravery that’s required to do it, but you will get untold benefits.  I actually, co-authored a piece in Harvard Business review with Christie Smith about this, about covering and authenticity in the work place.  In my new book, ‘Stand Out,’ I profiled a woman named, Diane Mulcahy.  She is with the Kauffman Foundation.  She has a lot of research on entrepreneurship.  A couple of years ago, they did a study about essentially what was going wrong with the venture capital industry.  Diane came from a background where she was a venture capitalist.

This was highly critical in the industry, and when it was about to be released, she had a lot of people take her side say “Diane, this is suicide. You can’t put this out.” “It’s like she’s attacking her former colleagues,” they thought.  She really felt like this is important information, if she wanted to support entrepreneurship and the entrepreneurial ecosystem, she needed to be willing to do it.  She did release the report and got a ton of coverage, and she did get blowback.  But if you want to make change, it has to be about the idea.  It can’t be all about you and she was willing to do it.

SF: It probably benefited her in the long run by taking a stand for something that she believed and believed was going to be helpful to her industry.  We’ve got Gabrielle, calling from New York. Gabrielle, welcome to Work and Life.  What’s your question?

Gabrielle: Thanks so much.  I’m very excited.  I’m moving to Philly in a couple of months and will be joining the work class of 2017.

SF: Excellent.  I hope to see you on my class, Gabrielle.  What’s your question?

Gabrielle: As I begin my MBA journey I’ve been thinking a lot about blending my non-traditional background and trying to transition into consulting. I’ve been thinking a lot about how my colleagues would answer the question “What three words would you use to describe me?” And then how my friends would describe me.  I think that there will be some dissimilarities and I’m trying to think about, how I can bridge the connection and combine them.

SF: Great question, Gabrielle.  Dorie, what do you think?  How do you bridge the divide that you might think is there, in terms of who you are, how you come across at work as opposed to at home, or with your friends in your community?

DC: Yeah, this is really important.  What I will say here is that actually, a lot of us have been trained to think that there’s just one correct way of being at work.  Sometimes that means shaving off other parts of our personality.  We’re becoming the archetypal man in the great flannel suit.  What we’re learning more and more is that these points of distinctiveness, all of the cool personal stuff that your friends might see that your colleagues don’t, that’s actually the thing that can make you a memorable, vivid person that people want to be working with.

Of course, there are things that you might do with your friends that you wouldn’t do at work. You still probably shouldn’t swear.  You still probably shouldn’t come to work in a hoodie if you want to be a management consultant.  There is a huge category of things that people might think are really irrelevant, but bringing them to the fore is sometimes very powerful.  It could be that you’re a passionate musician.  It could be that you love travelling and you’ve been to a bunch of countries and are just fired up about that.  But these things that might seem like they’re a million miles away from your work, actually can lead to interesting intersections because a lot of research on creativity shows that the way to really be innovative, to really be a contributor, is to meld together different disciplines because it enables you to see the world differently.

I’ll actually just mention it for people who want to apply these concepts in their own lives. On my website, dorieclark.com,   I created a free 42-page workbook with 139 questions you can ask yourself to think about ways that you can find your own breakthrough idea.

SF: Gabrielle, I’ll see you again in Philly next semester. Thomas, calling from Texas. Welcome to Work and Life.  What’s your question?

Thomas: Hi, like one of the previous callers, I’m from the military as well.  Now I work at a pretty large employer. We all pretty much do the same thing and I’m trying to figure out how do you, in an environment where everyone is doing the same type of work, let your own character and work ethic be shown.

SF: Dorie, how do you advise people like Thomas on the issue of conformity pressures in organizations?

DC: Thomas, awesome question.  If the nature of the work is very similar, then I would try to distinguish yourself on entirely different level.  What I mean by that is if you can find essentially an extracurricular activity that you can use to stand out and build your brand around, that can be very powerful and also a good way to network, depending what it is.  Literally, this could be anything.  It could be being the chairman of the recycling club, or leading the Latino employee resource group, or it could be something where you’re a fitness buff.  Maybe this is good with the military background.  You could launch a jogging club after work, or something like that.  By either starting your own organization or taking the reigns of something.  It shows people that you’re a leader, and it shows people different facets of yourself that enables you to stand out.

SF: Thomas, I hope you found that advice to be useful.  Kurt’s calling from Oklahoma.  Kurt, welcome to Work and Life.  What’s your question for Dorie Clark?

Kurt: I just completed my MBA.  I’m graduating May 11th and I have a Master’s degree in Clinical Psychiatric Social Work.  Everybody at my community knows me as a therapist who does trauma work and I’m trying to rebrand myself and get out of that profession.  I’m wondering how to do that. That’s my question.

SF: Thank you, Kurt.  Dorie, what advice do you have for Kurt?

DC: Rebranding yourself is always an important area, an important challenge because people’s perceptions often do lag.  One of the best ways to begin rebranding to start creating content so that people can actually see with their own eyes that you’re knowledgeable in this new field.  If you want to get out of the trauma space, and more into MBA stuff, let’s say you’re doing business consulting, if you start blogging and sharing so that your contacts will see them in your news feed and they’ll say, “Oh, I see Kurt writing all these things about improving business processes.  I didn’t realize he did that.” Over time that begins to sink in.  Also, when you’re writing this content, it gives you stuff to talk about; you can talk about what you’re writing.  The second thing, that’s really valuable to do, I will call it, ‘surprise people.’  Snap them out of their previous conception of you.  This is where it pays to do something big, something visible like taking on a leadership role with an organization.  You can be the person who is in charge of business consultants of a greater Tulsa, or wherever, but something that is just off enough from what you used to do, that when you talk to people about it, and when they see it on your business card they’ll say, “Really Kurt, you?” they’ll give you an opportunity to have that conversation, so that they can pivot their perceptions.

SF: Kurt, what do you think, can you do that?

Kurt: Yeah, that’s a great advice.  I think I can do that.  I was just trying to figure how to rebrand myself and get out of that workspace that I was in.

SF: Dorie, so much useful advice for our listeners. What’s the best piece of advice you’ve ever gotten?

DC: I think the best piece of advice that I have ever gotten, actually in a really technical sense, is not to have an office.  That might sound really strange because this is the Work and Life show. But I want to mention it.

For me, it’s been a great source of professional satisfaction to be able to work from home.  I buy myself an extra hour or two per day not commuting.  If you’re someone who enjoys working from home and you can do it, I highly recommend it.  I’ve worked for myself for 9 years now, I’ve saved literally tens if not hundreds of thousands of dollars on office fees, and I’ve had a better quality of life doing it.

SF: That is great advice, Dorie. What’s the one most important thing that you want to leave our listeners with in terms of core-message of your work?

DC: I think the core-message that I want to leave folks with is that it is more important than ever to stand out.  We all live in a world with a thousand Facebook friends and LinkedIn connections.  We all get way too many emails. You have to make sure that people understand what you’re good at, in fact what you’re best at, and that message is coming through loud and clear.  It’s worth it to invest taking the time to know yourself, and to spread the message to others through the leadership roles you take, the content you create, and things you write and how you talk about yourself in your conversations.

For more information about Dorie Clark’s work check out her web site www.dorieclark .com and follow her on Twitter, @DorieClark.

Re-Imagining the Work Place

Contributor: Arjan Singh

Work and Life is a radio program hosted by Stew Friedman, director of the Wharton Work/Life Integration Project, on Sirius XM’s Channel 111, Business Radio Powered by Wharton. Every Tuesday at 7 pm EST, Stew speaks with everyday people and the world’s leading experts about creating harmony among work, home, community, and the private self (mind, body, and spirit).

On Work and Life, Stew Friedman spoke with Joshua Abram, a successful serial entrepreneur, founding advertising tech companies such as DStillery, and Integral Ad Science, before recently founding Neuehouse, a private workspace that is redefining the ideal work environment for today’s entrepreneurs and companies in the creative fields. Stew spoke with Joshua about how Neuehouse is not only creating a new work environment but also merging work with other aspects of life.

The following are edited excerpts of their conversation.

Stew Friedman: Joshua, you have been a very successful entrepreneur. What inspired this latest venture?

Joshua Abram: joshua abramI think that the businesses that my business partner, Alan, and I like to start are businesses in which we have tasted the problems ourselves. It’s a good way to focus the mind and avoid misadventure if you know the problem you are trying to solve. And in the course of starting companies with Alan over the past 15 years, we came to employ hundreds of people in New York and all over the world. Despite the companies’ prospering, one of the things we never felt that we got entirely right was that collision between the entrepreneurial moment and big city real estate.

SF: Can you explain what you mean by the collision between the entrepreneurial moment and big city real estate?

JA: For sophisticated entrepreneurs, the competition is no longer about raising capital. Money is available. The real competition is about talent and bringing brilliant collaborators to work with you on a project or at a company. And when Alan and I were starting these companies, we were recruiting people out of the great media companies – Hearst, Conde Nast, Google, Facebook. And the people that we were recruiting were not people who were jonesing for their corner office; that was never the discussion. They were people who cared deeply about the environment in which they worked and whether it was an inspiring company. And part of that had to do with the company, and the mission of the company.

SF: So what was missing from the typical environment in terms of it being uninspiring and what were people looking for in a space to inspire greatness?

JA: I think people are looking for a place to learn. And I think that as diverse as talented people are, curiosity is one of the distinguishing factors that characterize the kind of people that we have always wanted to work with in our companies. And we began to think about the environments that we wanted to create, not just for ourselves but also for others. We thought that, given changes in the economy and changes in the attitudes toward work, maybe it was time, independent of the companies we were starting, because we knew other people were facing the same situation, to take out a blank piece of paper and entirely re-imagine the ideal environment and experience for work for people not so much in technology but in the creative industries operating on a global basis.

SF: What is the distinction between the ideal environment and ideal experience?

JA: When we think of Neuehouse, we don’t think so much about a space. We think about what the experience is from the moment someone enters Neuehouse, from the moment their staff is at Neuehouse. What is experience of their visitors? How will the environment we are creating inspire them? How will it drive their success? How will it allow them to attract more interesting collaborators and more interesting clients? And how will it be a place where both the principals of the company and their staff can learn? We decided to focus on four things. One is that design matters in all of its forms. We are very focused on creating beautiful, inspiring environments. The architect David Rockwell, who is globally known, is our partner at Neuehouse. Another thing that interests us is hospitality. In our lifetime, there has been a hospitality revolution. We are all very aware of the power of hospitality.

SF: What’s the essence of that hospitality shift?

People want to be taken care of. They want to be in an environment where it’s possible to be your best-self. And hospitality can really drive that and influence that. So imagine the experience of being at your favorite boutique hotel and the experience of being there and the ease of living there was transported to your office. That is very active within Neuehouse and very much our focus.

The other thing that we focus on is an intentional community. Neuehouse is an office in which people are invited to participate. If someone is interested in what we are doing, we ask them to apply. And we took this membership-driven approach not to be rude or obnoxious, quite the contrary. We think that the magic in office and in any setting happens not when you have the same people doing the same things but when you have diversity. We never wanted to be a tech ghetto, a design ghetto or a fashion ghetto. The magic happens when those communities are in close proximity to each other and accidents happen. And frankly, if the accidents aren’t happening fast enough, we stir the pot a little bit to make sure the accidents are accelerated.

SF: So how do you intentionally stir the pot and connect the different members?

JA: We do it in number of ways. One is we think of this as being the host of a good dinner party. When you go to a good dinner party and have a great time, you probably have a host who has thought carefully about who will be there that evening with you. And that person tries to find people who were not doing the same thing. You want to meet people who are in different fields doing interesting things. To have a host who is not only convening you, but guiding the conversation and making connections between people that they know well in hopes that those connections will end up having a life of their own. We do that very actively.

The fourth pillar of what we focus on is programming, which at Neuehouse means “food for the curious.” Several nights a week, 100-200 members and their guests gather for conversations with leading tastemakers, opinion leaders, sometimes troublemakers from the creative industries. It might be Paul Smith, the English designer talking about his creative process, or the environmental artist Christo talking about thirty years of environmental art and innovation therein. All of our programming is always non-business related because we think that at the end of the day, in a commercial environment, the last thing that many of us want to hear about is purely commercial topics. It’s much more interesting to hear about things on the periphery of your expertise – it’s much more inspiring.

SF: What has occurred as the result of people convening to listen to someone who provokes their thinking, even if they are operating in different spheres?

JA: It bridges conversations in the community. It’s a shared experience outside of conventional silos of commercial life. It propels a conversation that leads to deeper relationships amongst our members. And also tangents that might lead them to engage in ways they otherwise might not have. It often leads to someone saying, “in the course of talking about what we shared together last night, we’ve come up with a new idea together. Let’s pursue that.”

SF: You have talked about the fuzziness between work and life, and that you see Neuehouse as being designed for that fuzziness. Can you explain what your thinking is? And how your design is uncovering this fuzziness or this blending or mutual enrichment of work and other parts of life.

JA: It’s a really big focus for us at Neuehouse. I think one thing that strikes most people who visit us in New York – and we are about to open in Los Angeles and soon London – is that Neuehouse does not resemble a typical office. When you walk in, frankly the first thing people tend to say almost in unison is “what is this place?” And we love that ambiguity because it signals that we are not just tweaking the office, but fundamentally reimagining its terms. And your question suggests that we are merging different parts of life that have traditionally been separated, although arbitrarily. And one of the things that people say about Neuehouse is that it feels like a beautiful home and that it feels domestic. And we have been very careful to use a design language that much more resembles a home, a home of a curious person, a sophisticated traveler who has seen a lot of things and had a lot of experiences and brought back those experiences and represented them in their home, whether through books, objects, art — which is an important part of the agenda at Neuehouse. So we focus on this domestic setting. And Neuehouse tends to be a place where people come in the morning, and stay through the evening.  They work during the day and then in the evening they invite friends over for the programming, to share a glass of wine and maybe stay for dinner.

SF: Do children become a part of the experience?

JA: It’s so funny that you ask that today. I was at Neuehouse at lunch and I was so glad to see that a member had brought in her two children, ages 6 and 8,  and they were having lunch together. I think it suggests that this is an extension and an integration of their whole life and it signals to me that we are getting something right.

SF: I’m interested in your market. Is this concept one that is just for an elite group of creatives who can afford such an environment? It has to be for a particular niche in the commercial market. What is your vision for how to take that model and scale it

JA: We’ve already begun to do that. We opened in New York 18 months ago. We opened in September, and by December, we were oversubscribed. When we first took this 50,000 square foot lease in New York, it felt like a big gulp, but with a great team, we were able to make it happen. We feel that we have tapped a very strong demand that exists in creative capitals all over the world, and that many cities – New York, Los Angeles and London included – will have more than one Neuehouse. We have a long waiting list in New York. Heterogeneity is very critical to us. We’re focused on the creative industries, so typically film, fashion, music, design. We’ve made the decision that 50% of the companies at Neuehouse will be led by women. And that is indeed the case. It tends to appeal to a fairly cosmopolitan group. 40% of our members in New York have a European passport.

To learn more about Neuehouse, visit them online at neuehouse.com.

Join Work and Life next Tuesday at 7 pm on Sirius XM Channel 111.  Visit Work and Life for a full schedule of future guests.

About the Author

Arjan Singh Arjan Singh (2014_02_10 08_00_04 UTC)is an undergraduate junior at the Wharton School.

Resilience: Eric Greitens

Work and Life is a radio program hosted by Stew Friedman, director of the Wharton Work/Life Integration Project, on Sirius XM’s Channel 111, Business Radio Powered by Wharton. Every Tuesday at 7 pm EST, Stew speaks with everyday people and the world’s leading experts about creating harmony among work, home, community, and the private self (mind, body, and spirit).

On Work and Life, Stew Friedman spoke with Eric Greitens, a former Navy Seal, Rhodes Scholar, and Purple Heart and Bronze Star recipient, and founder of The Mission Continues, a non-profit that helps returning veterans continue to serve in their home communities.  Eric is also the author of the New York Times best seller, The Heart and The Fist the just-released, Resilience: Hard Won Wisdom for Living a Better Life.

The following are edited excerpts of their conversation.

Stew Friedman: Why is this book called Resilience and why did you decide to write it?

Eric Greitens: Eric GreitensI got a phone call from friend in trouble.  Zach Walker was a tough kid from a Northern California logging family.  Went through B.U.D.S. (Basic Underwater Demolition SEAL training) together. He graduated and went to Afghanistan on a combat deployment. He came back and became an entrepreneur. He was a good father to his two young kids, then his life was just hammered by hardship: his brother died, he lost his business, and one day he pulled his truck into his driveway, got out and dropped to the ground because he thought there was a sniper watching him.

SF: He was paranoid. He was hallucinating, perhaps.

EG: He laid there for hours and then he went into the house. He had post-traumatic stress disorder. And then Zach started drinking. And he did nothing in moderation so it was not a six pack but a cooler full of beer that he would be working through on the weekend. He called me after he’d been arrested. So now my friend who is a Navy SEAL war hero entrepreneur has now come home and is the unemployed alcoholic guy on disability who’s looking at the prospect of having his kids come to visit him in jail.

I got home that night and I wrote him a letter about resilience, about how you actually get better when things are hard. We all have times in our life when we have to deal with fear, with pain, with suffering. When you have resilience you can make it through the pain and you can actually become wiser. You can confront fear and become more courageous. You can move through suffering and become stronger. We all know people who’ve been broken by tragedy but you can also be strengthened by it.

The book is 23 letters to my friend which draws on a lot of ancient wisdom about how we can approach things that are hard and actually use those as opportunities for growth and to become stronger.

SF: So what’s the purpose of the book? Why publish the letters?

EG: I want everybody to know there’s hope and that you can build resilience. You’re not stuck with how much resilience you have or don’t have. This is a virtue you can build in your life and there are a lot of really practical things that you can do. Zach told me that the process, these letters, really saved his life. If this can be helpful to other people who are in tough spots — and it doesn’t have to be as dramatic as Zach’s. When people retire they often wonder ‘what do I do next?’ When people go through a job transition or when things are difficult at work or at home – everybody faces different kinds of hardship – and hopefully this can be helpful to them as well.

SF: So what happened to Zach?

EG: He found that the process of reading the letters and reflecting on them created a lot of clarity in his own mind. Each letter addresses a different thing that you can do in your life to build resilience. For example, there was a letter about how you build purpose in the face of pain. We can always bear hardship better when there’s a reason behind it; when we know why we’re moving through it. And one of the things Zach was struggling with was the lack of sense of purpose. He’d been a Navy SEAL and every day he woke up and he had a mission to conduct and a team around him and all of a sudden all of that had been taken away. We talked about how you could start to build that.  And what’s really cool is that he did! He did a number of different things: he did some counseling, he did some volunteer work at his church. And what really ‘caught’ for him is that he’s coaching. He coached football last season. I just spoke with him this Sunday and he’s coaching a baseball team of kids. They’ve got their home opener in a couple of weeks and he’s doing really well because he figured out to build purpose.

There’s a chapter, for example, about responsibility. How you get rid of excuses and take control of your life even when everything seems out of control. He took each letter, now each chapter, and digested it, thought about how it applied to his own life and then, took action.

SF: So how do you get someone to take responsibility especially when in state of mind of not really being fully able to listen?

EG: You are not responsible for everything that happens to you, but you are responsible for how you react to what happens to you. If you’re going to ask somebody a single question to measure how resilient they’re likely to be, the question that you want to ask them is, ‘what are you responsible for?’ You find that the more responsibility people take, the more resilient they’re likely to be. And the analogy that I used for Zach:  I said, “Remember when [in the Navy SEAL training] they taught us how to survive if we were ever taken prisoner of war? Remember how they said that you can have your freedom taken away, your ability to stand, you have no control over your food, your schedule, your sleep, but what they taught you is you can still maintain control over your thoughts. You can maintain control over the way that you breathe?” And what people do in tough situations where everything seems out of control is they figure out what they can control and then they start to take ownership of that.

And then we started to talk about a really important piece, and you and I have talked about this in the past, is why excuses take hold and how you get rid of those.

SF: So how do you go from a victim mindset to one of having a sense of control?

EG: Excuses take hold because we use them and other people offer them to us because they prevent pain. People use excuses because they work! Something comes in and it looks like it’s going to be kind of hard and somebody makes an excuse. It’s kind of like putting on armor; it shields you from pain. Then something else comes in and you put on another sheet of armor and it does protect you. That’s true. But what also happens is that you can’t live a full life. How well can you run when you’re wearing armor? Or how well can you swim? How well can you hug your kids? So while it protects you in the short term, over the long term these excuses actually prevent you from living a full and flourishing life.

People can take away a lot of things from you. They can take away your home. They can take away your freedom. They can take away your material possessions. But no one can take away your excuses. You have to give those up yourself or not at all. And he took responsibility for his own life, let some of those excuses go and he started to push himself and to take responsibility.

SF: How do you get past doubt and fear to a point where you can let go of the armor of excuse and assume responsibility for what you can control? What’s the first step toward that more hopeful life-fulfilling direction?

EG: There are five key mental toughness techniques that people can use in the face of fear.  One that was relevant to Zach was that he was worried all the time:  “How am I going to support my family? Should I go back to school? Would I be able to make it?”  He was worried about his sense of identity; he used to be a Navy SEAL and everybody admired him “and now look at me.” He had all of these worries in his life and friends, family and doctors were saying, “Don’t worry so much. You don’t need to be worried.” And that’s advice we hear in our culture but it’s usually terrible advice because you’re going to worry! And now you just feel bad about the fact that you’re worrying!

You have to learn how to worry productively. If you go back to the Stoics, 2000 years ago they had a practice called the pre-meditation of evils. Marcus Aurelius, for example, in his meditations he quotes Epictetus who says that every night when you kiss your children you should say to yourself they may not be here in the morning. That was their reality 2000 years ago. The likelihood was that your kid might not make it past age 5. So what the Stoics did, not just with their kids but with everything, they allowed themselves purposefully to think about things that might go wrong. But instead of thinking about this in an endless loop of worry what you do, in the pre-meditations of evil, is the practice we call rehearsal.  You imagine:  “how will I react if this thing goes wrong?  How will if find my way through? And then if I react there, and something else goes wrong, then how will I react to that?” You purposefully imagine yourself all the way through difficulty until you get to a place where you’ve achieved excellence.

Athletes do this, Navy SEALS do this when practicing for physical things. But you can use this premeditation of evil in every practice.  You could use this when you’re heading into an interview. You feel your heart start to beat and that nervousness comes. Imagine what will you do then, what will you do to regain control over yourself? How will you be calm? That’s just one technique. But it’s really important to learn how to confront fear productively.

SF: So what’s the first step out of doldrums?

EG: You need to take positive action that rooted in your identity. The problem today (and for Zach) is that our culture has flipped the way we used to think about actually achieving success. Today there’s too often an emphasis on feeling. The first question people ask is “How are you feeling? How does it feel to you? How’s your job? How are classes?”  The trap there is that you start to believe that if you feel a certain way, then you should act a certain way. And then, of course, the way that you act actually shapes who you are, your character, your identity. Broadly speaking, in the ancient world they flipped that on its head. What Aristotle said was,  “You know what the good thing is by seeing what the good person does.” You look for a model to create an identity for yourself and then you say,  “if I want to be that kind of person, how should I act?” And then you act that way. And then the way you act, of course, shapes how you feel.

In the Chapter on Identity I asked Zach, who do you want to be? He was able to say I want to be this kind of father, I want to be this kind of husband,  I want to be this kind of leader in my community. And then we created models for him to follow and he took positive action. That was how it started. He grabbed onto this sense of identity.  And I should say: None of this is magic. All of this is hard, struggling work that he had to do, but he did it and he got out.

SF: So what about models? You were there for him, you challenged him and gave him ideas.  Is it necessary to have someone helping you?

EG: I think it is necessary and it’s one of the reasons I wrote the book, so that people could read it and they’d have, hopefully, a friend who’s asking them these hard questions that they can reflect on. That’s what people used to think Philosophy was for. Now when we think about Philosophy we think of it as something that happens in classrooms. It used to be that Philosophy was a shared endeavor and it was not so much about sitting and thinking as it was about thinking and living. You measured a Philosopher by the impact they had on their students. So Cato, who never wrote, was considered a Philosopher. Marcus Aurelius, who only wrote in his private diary, was considered a Philosopher. This is an old practice of how you have friends help you to live a good life.

In terms of Models: I said to Zach, “if I brought you a giant bag full of jigsaw puzzle pieces and I said you have to put the puzzle together then what would you ask for?” And Zach said, “I’d ask for a picture.” Of course!  You want to know what you’re trying to make. The thing is life only hands you pieces. But you have the opportunity to pick a picture.

Zach was talking about his brother dying, losing his business and more. I said, look I have two brothers, they’re both alive. I don’t what it’s like to lose a brother but I know there are many people who have lost loved ones and have been able to deal with it. You need a model for that. Is there a person you know who’s lost their brother and who you admire how they dealt with it?

SF: So, you’re looking for someone is similar circumstance who found a way to thrive?

EG: Exactly, an entrepreneur who had post-traumatic stress syndrome, somebody else who was struggling but became a great father. Let’s look for those models and then when we see how other people have dealt with what we now have to face it often gives us confidence about what we can create in our own lives.

SF: It takes a dialogue that is rooted in identity and real action. I know you’ve done this kind of outreach before. What motivates you to do this kind of work as a philosopher yourself?

EG: In the beginning this was just my buddy who needed help. And Zach was a guy who always took care of me when I was going through the SEAL team training. We took care of each other. Then he calls me and he’s in trouble. I said, “Come on, man, I can help you here.”  And he wrote back to me. And just like any endeavor where we find we’re being of service, we learned so much from it. It, of course, made me a stronger person as well, the process of writing the book.

SF: What’s the hoped for impact?

EG: I’m hoping that for other people that are in a tough spot, or whose friends or family members are in a tough spot I really hope that this book will be hopeful. In the sense that they see that there are really practical things that they can do to build resilience in their lives. This is NOT easy. It’s tough to build virtues. It’s tough to move through hardship. It’s tough to change the course of your life. But it is possible to do. And I think because it draws on a lot of wisdom from our religious and philosophical traditions about how we do this in our lives in a practical way I hope that it will give people hard-won and real lasting hope.

SF: How might this apply to organizations? To society? What can companies be doing to build resilience in their employees?

EG: One, is, just like with individuals, you have to take responsibility to be resilient. When you have a community or company where people are in the habit of saying I am responsible for this, it leads to resilience. The big distinction I make is between the morality of intentions vs. the morality of results.  People say, “I really wanted to help. I was thinking of helping.” The example I share is I have an 8 month son at home and when Sheena [my wife] asks me, “Did you feed the Joshua?” I don’t get to say, “I wanted to feed the baby. It was really important to me.”  No, you either did it or you didn’t do it. And too often the morality of intentions says that what matters is what I say or intend, not the result that I created in the world. People who are resilient pay a lot of attention to the actual results that they create in the world. And because they’re always paying attention to the feedback that that get it creates a kind of humility. And at the same time enables a kind of boldness because they see the actual results that they’re getting. And really great leaders in organizations model that kind of responsibility.

SF: Can you give an example? What’s a good model?

EG:  Obviously you get great examples of this in the military.  One of the things that you saw in the military, especially the Navy, was a ceremony called the Change of Command ceremony. At a very particular instant in time one captain of a ship, for example, passes responsibility, hands over command, to another captain. And at that moment the new captain is immediately responsible for everything that happens on that ship. And there’s no sense where any Navy captain would ever say, “Well, you know, I really wanted to do this, but I got handed a bad deal or was handed bad cards or I’m going to blame something on my predecessor.”  There’s an immediate sense that you are responsible for everything that happens on your ship.  And I saw that kind of leadership in the military and I think that’s one of the things that helped us to maintain resilient communities in the field teams and beyond.

SF: What about for society? I know you have plans for potential service in public office. What are the priorities for us as a nation?

EG: For us to build the kind of political culture that we need to build resilience we have to look back.  America has always been a resilient country. Perhaps one of the most resilient in the history of the world. And one of the reasons why we were resilient in the past was precisely this thing that we’re talking about – you had leaders who took responsibility. It engendered a tremendous amount of trust and confidence in government even when people disagreed with the individual decisions that leaders were making.

For example, Harry Truman had the lowest approval ratings of any President that we have ever measured – 22% toward the end of his term. And this was because he made tough decisions. He fired McArthur. That was unpopular. He promoted the Marshall Plan which was initially unpopular. He did a lot of unpopular things but at the same time as his personal approval ratings was in the low 20%, Americans’ confidence in government was in the high 70% low 80% because he was saying, “the buck stops here.”

And in that same way you John F. Kennedy in the Bay of Pigs — he took responsibility. People knew he was taking responsibility for the Cuban Missile Crisis. The classic example of Dwight Eisenhower, when he was General Eisenhower, writing a letter of resignation in case D-Day went wrong saying that he was going to take responsibility for it. So there was this sense that you had leaders who grew out of this culture of saying, “I’m responsible for results.”

What makes people despondent is not so much when there’s something really hard in front of them, it’s when they feel like there’s powerlessness and people at the top aren’t taking responsibility.

SF: So how are you going to change that?

EG: I’ve set up an exploratory committee for the Governorship of Missouri. A lot of people are saying that we need a new approach. We need some innovative ideas. That’s what I’m looking at right now.

SF: What’s your hope? What would be your priority if you get there?

EG:  One of the things that we’re doing is building a vision for the State for people buy into and to generate a sense of well-founded excitement and hope. I think that you have to have a vision. What I’m doing is visiting farms and businesses and schools and prisons to actually meet people who are solving real problems and putting their hands on things. I think that if you bring a kind of nuts and bolts leadership perspective to this you start to see what it is that needs to be done.

To learn more about Eric Greitens, go to www.ericgreitens.com and follow him on Twitter @EricGreitens.

Join Work and Life next Tuesday at 7 pm on Sirius XM Channel 111.  Visit Work and Life for a full schedule of future guests.