A Sponsored Initiative

Parenting Unfiltered helping Working Parents

Contributor: Jacob Adler

Work and Life is a radio program hosted by Stew Friedman, director of the Wharton Work/Life Integration Project, on Sirius XM’s Channel 111, Business Radio Powered by Wharton. Every Tuesday at 7 pm EST, Stew speaks with everyday people and the world’s leading experts about creating harmony among work, home, community, and the private self (mind, body, and spirit).

Ben Mand is Senior Vice President of Brand Marketing & Innovation at Plum Organics where he’s been instrumental in strengthening Plum’s core mission, developing the brand campaign, and the launch of more than 30 new products, helping to accelerate the brand from the #3 to the #1 organic baby food company. Prior to joining Plum, Ben worked in Marketing and Innovation roles at General Mills and Johnson & Johnson. While at General Mills, Ben made an impact as a change agent, driving improvements in health, sustainability, and social impact while delivering consistent sales and profit growth for well-known brands, including Progresso, Pillsbury, and Yoplait. He spoke with Stew Friedman about Plum Organic’s Parenting Unfiltered program and more.

The following are edited excerpts of their conversation and the full podcast.

Stewart Friedman: Can you give us a brief introduction to the Plum Organics Parenting Unfiltered Campaign?

Ben Mand: Ben MandI have a nine-year-old and a six-year-old and so Parenting Unfiltered was very near and dear to my own heart as well as for my teams. One of the things that struck us as we thought about our brand and our role as a partner for parents, and as we looked at the marketplace, marketing, and what parents were posting on social media, was that a lot of those picture-perfect moments – and they’re something we all really enjoy and they’re great when the entire family is all facing camera, all smiling – are so rare when they actually happen.

SF: And this is one of the problems of social media; we’re all feeling bad about ourselves because everybody is else projecting the perfection of their lives.

BM: That’s exactly right. You see on social media an image of when you go to the Giants game, or the Phillies game, or whatever it might be, and that is a great moment. Those moments need to be embraced and cherished, of course. Our point was that’s really one percent of what really goes on. Our thought was to share and celebrate the realities of parenting – the good, the bad, the downright smelly, whatever it is – to reveal what’s real and embrace that. Our philosophy is there’s something real and amazing that comes from the other 99 percent as well. You bring up a really important point. You look at those perfect images, whether it be a marketing ad or things that are put on social media by other parents and you think that that is the norm. You see that as the standard and you reflect on the morning you had with your family, or the last week, and that picture perfect moment is such a rare moment. The other times it’s running late out the door and the kids haven’t finished their breakfast. There’s the myriad of things you faced as a family.  And what I think is important to recognize, and what I want parents to recognize, is what we see oftentimes in social media is just the one percent of what really happens and we all have our challenges. There’s so much to this parenting thing. If you love your kids and you’re doing the best you can, then chances are you’re doing a great job.

SF: The video, which is fantastic, comes in a couple of different lengths.  Where can people see it?

BM: You can see it on ParentingUnfiltered.comYouTube or on our Facebook page. Those are easy places to see it.

SF: So it’s Plum Organics Parenting Unfiltered. What is snapshot of what this video does?

BM: We spent time thinking of all the different moments that are really real, that cut through the classic, cliché beautiful moments, that are challenges, that we wanted to bring to life. Whether it be pumping at work for a mom, or that evening where you just sat down as a couple and you have a glass of wine and you’re just about to start doing some work and the baby monitor goes off and the baby is crying. You just look at each other and figure out whose turn it is. It’s just bringing to life those moments, which can be challenging.

SF: It brings to life the hard part, which is of course where so much of the sublime pleasure ultimately comes from. Your campaign is really a breakthrough in cutting past the gloss out there that makes so many people feel bad about themselves for failing to have the perfect family life as seen on Facebook. Where did the motivation come for this campaign and what’s the impact been?

BM: The motivation came from two places; business and personal. There are so many brands that have come out in the marketplace and how can we at Plum Organics stand out and be different? There was that functional business aspect of it. As we talked about it as a team, what really pained us, and this is definitely true for me, there’s so much judging that goes on and there’s so much guilt that goes with parenting and we wanted to be able to reveal that and tell parents that they’ve got this and that they shouldn’t feel like such failures. There was a personal element for us as well. We know that we’re not the only ones that feel this way. It was very therapeutic as we developed the campaign to recognize that it was really rewarding for us and helped unlock something inside. We felt there was an opportunity for us to do this with parents across the country as well.

SF: I’d love to hear more about how that unfolded, the dynamics among your team. You said it was therapeutic, can you say more about how “revealing the real” and somehow enhancing your acceptance of the real was useful to your team?

BM: As we were thinking through the different situations, we talked about things that often aren’t talked about in the workplace. You might, with one of your close colleagues, talk about these challenges or funny moments or challenging moments, but rarely in a bigger forum, and we talked about the challenges that comes with it.

SF: How did you do it? How did you make that happen with your colleagues?

BM: I think it comes from a leader standpoint. It had to come from me. I set the tone as to what is acceptable. Whether I recognize it or not, people take their cues from me. I do have a natural bias for being very transparent, so I shared these things and there are times where I’m late for work or I have to leave early, whatever it may be, and I’m very transparent about those situations. As we were discussing those things, I was pretty transparent with some of these challenges. When I talked about the husband and wife on the couch, it hit home hard for me because my wife and I have had those challenging moments where we both are trying to balance careers and being great parents. There are times where we figure out who needs time in front of the computer most. These were very real and raw resonant moments for me.

SF: By talking about the reality of tensions in your own family life and being able to fit all the pieces together, which is always a challenge, and encouraging and modeling that behavior for others, while you’re developing the campaign to display this, what are the kinds of things that other people shared that helped you to create the video? I’m also really interested to know how that changed how you worked together?

BM: I’ll start with how the elements came together for the video. As I think about, and this is not something I’ve personally had to deal with, but certainly pumping at work and how you store that even when you travel, I know my wife goes through it, that one was a no-brainer to be in the video because it was a real pain point. It is that very visceral challenge of on some level you need to be there for your little one and you want to be there for your little one, but you’re using this device and where do you do it. There were stories of being in the bathroom or various locations, there’s not always a great location to do it. If you’re traveling, how you store it and all those challenges. Those were some real moments for the team. Honestly, for me and for the team, our ability to talk about it really stems from the type of organization that we are. Our philosophy is to bring your own self to work. It actually has to start with universally being a real culture and having real conversations. When you have that as your foundation, it’s easier to be candid about the challenges of parenting.

For me, when I first started at this organization, this was the company I wanted to work for. One of the challenges of moving to the Bay Area is that it’s incredibly expensive and it’s tough to break into this market. We had two kids and one car. I rode my bike to work or took a bus or ran, which is kind of funny. I could use that run right now, as I do not work out nearly as much. I had to leave everyday by about 5:30 so I could catch a bus to get home so I could get the kids from the aftercare program, which closed right at 6, and usually I would have a couple minutes to spare. When we’re a small startup and we’re struggling to get by, I did often have these feelings that I was coming across as somehow letting the organization down or that they didn’t feel that I understood how much we had to do as an organization to survive.

SF: Was that in your head, or was that real for other people?

BM: It was in my head. I had a number of people, who after a while, pulled me aside and thanked me for doing that because they were struggling with the same things. For me, it was that I had to out of necessity. I had to pick up the kids and there were no two ways about it. It was good that it was forced that way. As a parent, I always struggle with being a great dad and doing a great job for my company and for my team. Those people were somewhat surprised that I would walk out the door at 5:30. One colleague told me that she had written and email but she would set it so that the email would not go out until 10:30 at night to signal she was burning the midnight oil, which never dawned on me. That’s the wrong behavior because it perpetuates what others feel that they have to then do. This campaign and how we’ve approached it has let us get real. Frankly, for some folks, they would say as you strive to have that integration and balance, how do you get things done? I would argue what it does is it takes the stress and guilt and it doesn’t take them completely away, but it certainly minimizes and reduces that. I think the performance is just as good, if not even stronger, because we’re honest about it and have provisions and flexibility so that parents can attend to the things that they need to and want to outside of work. When they’re able to do that, everyone is so much more committed. I’m far more productive and I feel the team is far more productive when they can be their whole self at work and know that they did the things they needed to do. This morning, I was in my daughter’s class and I worked on reading with her class. It was something I did before work, so I got to work 20 minutes late.

SF: How did that help your performance at work? Why would the people at Plum Organics be happy to know that you were doing that?

BM: One, I make every minute matter during the day and I find I’m much more productive. Two, I find ways to do the things I need to do and I’m also more selective in just making sure I’m present or participating in the things I need to participate in.

SF: You’re more focused and conscious of your real priorities, and of course, that helps everybody around you and it probably helps them to do the same.

BM: I think it does. I do see a change in behavior. I think it’s something you have to continually remind folks of, you have to be that positive role model as you much as you can, but I do see things change as an organization. I care about the long run, so I don’t want people to burn out. I want people to have the right kind of balance, and it’s different for each person. For some folks, if they have a longer commute then they’re working from home more days. For other folks, they want to come in super early and leave early. That’s fine. I find with each person it’s important to understand their situation and what means what to them, and find a solution that works for them and the organization.

SF: This is the work we’ve been doing at Wharton for 25 years, is to help people learn through our research, teaching, and practice, how to pursue what we call four-way wins. That is action that you can take that benefits your work, home, community, and yourself personally. One of the core ideas is that everybody’s different and everybody requires a different customized solution but everybody is also thinking about what they can do to make adjustments that are going to work for them personally for their families but also us as an organization. When you take that approach and you try to make it reality in your organization, you get exactly what you’ve been describing with your wonderful and really exemplary role model. You get enhanced commitment, you get prioritization, and people feel good about themselves at work. They’re more confident, they’re more able to innovate.  Congratulations on making that a reality and it’s so wonderful how you’ve woven that into this remarkable campaign. I wonder what sort of impact you’ve had on the marketplace in terms of your brand with the Unfiltered Campaign. What feedback and reaction have you gotten?

BM: It’s been overwhelmingly positive. A number of organizations that hold awards have awarded us with best social, best video campaign of the year. That’s because it’s so resonant; it actually addresses something that’s very real for parents. That certainly has been positive. For me, I found it really rewarding looking through the comments and reading what people are saying, it really is positive that they see themselves in this and they recognize that this is what parenting is. It’s endearing to see couples sharing it back and forth. Knowing that at the end of the day, we’re partners and advocates for parents and our job is to make each step better and easier for them. We do that from a product standpoint, but certainly we want to do that from a soul, mind, and body standpoint.  So if we can take some of that judgment away and help them understand they’re in the same boat as all the rest of us, then we’re successful.

SF: It’s such a powerful idea and it’s incredibly well-executed to make people feel less guilty for not being the perfect parent, and making normal the messiness. It’s a wonderful public service and it seems like such a natural and brilliant way to convey what you brand is about. I congratulate you and have great admiration for what you’ve done with this campaign. What’s next for Plum Organics? How are you going to build on this?

BM: We feel it’s an ongoing conversation. We started this journey a year ago and we’ve done a number of different things, and we’re going to continue the conversation. There are a number of smaller moments, conversations — Mother’s   Day, Father’s Day – we have some great ways to break through with parents and continue this notion of Parenting Unfiltered to bigger moment that we think will come later in the year.

About the Author

Jacob Adler, W’18,  is a sophomore at Wharton and a contributor at The Daily Pennsylvanian, numberFire, and Fake Teams.

 

Myths of Aging and the Workplace with Sarah Kagan

Sarah H. Kagan is the Lucy Walker Honorary Term Professor of Gerontological Nursing at Penn, Gerontological Clinical Nurse Specialist in the Living Well Program at the Joan Karnell Cancer Center – Pennsylvania Hospital. She’s Editor in Chief of the International Journal of Older People Nursing.   She is the recipient of a John D. and Catherine T. MacArthur Fellowship.  She spoke with Stew Friedman on his Wharton Sirius XM radio show Work and Life about aging, work and retirement.

The following are edited excerpts of their conversation.

Sarah Kagan: Sarah KaganI almost could not hold myself back when you asked listeners, “Are you aging? One of things I always like to start with is we’ve got to remember that aging isn’t an us/them thing, we’re all aging – biologically, psychologically, and socially – from the time we’re born. We call it development when we’re babies, but that’s an aging process.

Stewart Friedman: Sarah, are you saying there’s a bias about aging?

SK: If you’re talking about development across our lives, where we call it development when we’re young but aging when we reach some mythical point, that mythical point is a big topic for debate. Or, if we’re talking about how our careers will proceed, recognizing retirement is just a horrible idea for our health and wellbeing, and not so great for workforces because if we push older workers out, we tend to deplete the workforce of wisdom and experience.

SF: Why is retirement a horrible idea?

SK: When I talk about retirement, I talk about that mid-20th-century notion that “I’ve had my working life, I’m going to kick back and relax.” The minute you kick back and relax, you generally lose purpose and motivation and a lot of health problems actually start cropping up.  People think, “I’m so glad I retired,” but, in fact, it’s probably related to the stress of not working.  And then you have the issues of not having meaning, not having purpose, and not finding that balance and harmony.

SF: If work provides meaning and a sense of purpose and structure to one’s life, then it’s unwise to give it up as you get older even though you may have less energy and less stamina?

SK: I think there’s a bias in the idea that you lose energy and you lose stamina. Typically, what we’re finding is there are lots of studies pointing not to loss of stamina, loss of energy, loss of endurance, but rather that we’re not maintaining physical and mental health and wellbeing as we get into our seventh, eighth, and ninth decades of life. If we return to fitness, we find energy resurgence.  We find that stamina can be built over time.  I say to people, don’t think about a single career anymore. If your life expectancy at age 65 is another 20 years, do you really want to say ‘well, what lies ahead of me for these next two decades?’ That’s a lot of time, I’d suggest ‘where do I want to go next, what’s my next career, the next phase of my working life?’

SF: Do you think it’s a bad idea for companies to have retirement policies that require people to depart at a certain age?

SK: Being a nurse and not a businessperson, I’ll say yes. I really don’t think that makes a lot of sense if you think about mandatory retirement ages as opposed to different career options.  Someone with a particular set of experience or a specialized expertise can go on and do something that was different from what they’ve been doing for the past 40 years. It gives the company opportunities with a workforce that I think is much more robust.

SF: More robust than generally given credit for, is that what you mean?

SK: Absolutely, because if you think about our ageist assumptions about stamina and energy in later life, what we tend to think is that older workers are not terribly productive, but there’s a whole lot of science that says exactly the opposite.

SF: You’re saying as people age they become more productive?

SK: They become more productive or differentially productive. Depending on which industry you’re talking about and I’m not an expert on retirement, I tend to say to look at this science that suggests folks are contributing differently as they grow in their careers as they age.

SF: Sarah, you write a column called The Myths of Aging. What are the biggest myths?

SK: You’ve hit on one of them, which is it’s basically a process of physical decline. You’re going to lose strength, you’re going to lose energy, you’re going to lose endurance, but we have perhaps an even more pervasive myth that your mind will go, that you’ll become a dotty old person. How often had you had colleagues or acquaintances talk about a senior moment when they forget something? That longer processing time that many of us notice as we’re getting older is more akin to your computer’s memory being really full than it is about the health of your brain. It’s essentially that the older you are, the greater your fund of knowledge and the more time it takes to sort through the possible correct answers for what the question is, than it is a problem of brain function.

SF: And processing capacity, it doesn’t slow down with age like muscles and neurological connections in your brain?

SK: You can’t say that globally, mental function declines with age. There are certain changes that we notice. Slowed processing time is one of them, but it’s probably related to something that’s much more positive. The older you get, the more you know. You know too much, it’s going to take time to think through things. That’s not a deficit.

SF: No, especially when you have more wisdom and reason to consider all the different perspectives on an issue. When I think of a senior moment, I think of forgetfulness.

SK: Forgetfulness is typically more an issue of overload and multitasking. You know better than I the science that says multitasking doesn’t work well. It slows you down, it’s poor for production, and it degrades your sense of feeling good about yourself. There are lots of reasons not to multitask, chief among them it will be easier to remember where you put your car keys fi you’re not multitasking when you put them down at the end of the day.

SF: Of course, one thing at a time. We talk about that on this show, the myth of multitasking and how the brain really does only one thing at once and how costly it is to shift from one thing to another. Aren’t those costs greater for people who are older? I find that my short-term memory is not as sharp at age 63. I have a thought of something I want to do, like here’s a person I want to call. I go ahead and finish washing the dishes. And then when I finish washing the dishes, I know that there was something important I wanted to do before I started washing the dishes, but because I didn’t record it on my list, I don’t remember what it was!

SK: I do hear that from a lot of folks. Without getting into specifics of the neuroscience, that’s probably pretty normal. It is to some extent an age-related change and for any neuroscientists out there who study aging, forgive me because I’m treading into territory that’s not my specific expertise. One of the things that we don’t have definitive science about is comparing your 30-year-old self and what you were doing, the responsibilities you had, all the things that were going on in your life with where the 63-year-old Stew is, and how the competing demands on your brain’s energy are taxing you in that particular moment. While we’re more likely to say what was that I wanted to do next, more often as we age, that doesn’t seem to be pathological. There are specific indicators that you should consider when you do question if you have a brain problem, and those are easily located. My favorite resource for determining if you should check it out is the Alzheimer’s Association. I think their website is really fabulous and they have great resources, both for people who have questions about if one’s aging brain is healthy and for people who are dealing with dementia, and many families are. Many sandwiched daughters and sons are dealing with just that. It helps to answer those questions. If you’re worried about that, they have some great resources. I will also say on the flip side of that, try not to listen to the ad-hoc anecdotes. Those kinds of personal experiences, as well meaning as they are, tend to do something that I think distracts from our health and well-being as we age and that is they add to the list of things that we get stressed about. If you have a worry list about what to get stressed about as you get older, one of the first things I’d say to you is stress is probably not good as you’re aging and that includes digital stress, which is why I really love the idea of digital detox. Don’t sleep with the phone, folks. Turn the TV and the music off. Take the earbuds out and just be quiet. No matter what age you are, it’s really good.

SF: What are some more prevailing myths that are pernicious and destructive?

SK: This is particularly true for people who are health-conscious: if I don’t eat exactly right and exercise exactly this way, I will probably age really badly. Moderation, harmony, and balance are good in work and life. They’re even better in exercise and nutrition. Keeping your body in motion, eating a healthy diet that is not extreme and that you enjoy is a terrific idea. Food should be something that is really good. If you’ve ever had a loved one in the hospital or a nursing home and they’ve been given a nutritional supplement to drink and said blegh, folks will take the supplement and the taste is not there. People are supposed to enjoy food and not see it as work and medicine.

SF: One of the myths is that you need to be upgrading your diet. Reducing stress is a much more important goal.

SK: Taking stressors out of your life is so important. And that connects with a myth that as you get older you become socially isolated and feel lonelier and lonelier. What we know is that as we age, rewarding social connections make a huge difference, and that’s one of the reasons work is so important in later life.

SF: To stay connected to other people through the connections we have at work. What is the correct way to talk about people who are older? Is it senior citizens, elders, wise people? What do you say?

SK: My favorite one is people. PBS Next Avenue had a poll on this, and I had not checked their results about what was the favorite term. Depending on which audience I’m with, I’ll say elder or older person.  I’m talking about people 75 or older, and some prefer seniors. I’ll commonly ask which term the person likes. I don’t know how it’s going to look in 30 years. I think that while we speak about children and adolescents and now young or emerging adults, we do that with a particular eye toward capacity and encouragement. You’re going to grow into this. I’d like to think that we could have the same kind of notion that you’ll grow into the next stage of your later life in a positive way.

SF: Expansively rather than in a declining way. How do we do that? As a child of aging parents, how do I do that? As a boss in an organization where I have older people working for me, what are the kinds of things to make sure I say so I can be speaking expansively rather than decliningly about people growing older?

SK: Let’s start personally, because I think one of the best ways to connect with our own invisible ageism is to recognize when and where we do it. My mom’s 83 and I’m 30 years younger than she is. I’m pleased to say that she survived cancer, a stroke, and two hip replacements. She lives by herself as a widow of several years in rural Michigan with two dogs. She volunteers three days a week, drives herself, everything’s honky dory, and by that I mean my mom’s living a life that she loves. Part of what I’ve had to remember is there are times when people say to me, How can you bear to live hundreds of miles away from your mom?” My mother would be the first to say, “I’d rather be dead than live with you, you’re such a bossy nurse.” My mother, when she had her first hip replacement, fired me as her nurse. She said, “It’s alright dear, you have a lot of work to do in Pennsylvania.”

SF: It sounds as though your mom is doing well. What can others, individuals do?

SK: This idea that people are having to create their own paths through a maze of health and social care isn’t really working well for anyone. For anyone who’s interested in advocacy, business, and health policy in particular, we’ve really got to see shifts in how we’re thinking about things. We’re a society that separates healthcare and social care. For example, if mom needs a homemaker a few hours a week, you’ve got to pay for that privately unless you’re very impoverished. That’s a tough situation to be in because many of us actually need some help at home. We also are seeing increasing concerns about how far should I go and how far should I plan for the kind of care I need if I’m truly very ill toward the end of my life. People have a lot of anxiety and don’t feel comfortable in many cases speaking with their physicians and nurse practitioners about what’s possible and what they want.

SF: These are questions that you need to bring to your representatives so they can produce the kind of social policy that’s going to provide the support that people need. We’ve got Monroe calling from Washington, D.C. Monroe, welcome to the show. How can we help you?

Monroe: I have a suggestion for how to refer to older people. In IT, when you’re dealing with an older system, we call those legacies. We could call them legacy people, legacy employees.

SF: We’re nodding are heads here, that’s interesting. But legacy systems have already outlived their usefulness, correct?

Monroe: One of the things I wanted to tie into what she was saying about looking into all the options, it is hard. I’m 40 years old and I’m at that age where there are people whose parents are starting to pass. Between 40 and 50 years old, many parents are 70 or 80. You’re viewing this and for those who try to be there for their mom or dad, sometimes as they get older they start to revert and become children themselves. We’re talking about maybe looking at a care home as an option or in-home care, which is a big business nowadays, that’s expensive. There are so many ways this conversation could go. With all the ways the conversation could go, I’d love to know the family unit in the USA and how if there was a stronger family unit, how all of these different nuances and complications would come down to nothingness?

SF: It’s different around the world. Monroe, let me jump in here and ask Professor Kagan to see if she could respond to how the family unit has evolved in America and what problems that’s creating and how there is opportunity to change to strengthen the family unit across generations.

SK: The question is one that I hear very often, and I hear it in a lot of different places. I teach for the University of Pennsylvania in Hong Kong every year.  We have a lot of national caregiving data that shows that most families actually do care for their own. When we’re thinking about people in nursing homes, for the most part people are living in nursing homes or in other institutions in later life primarily because they’ve outlived everybody else. Occasionally, it’s because they didn’t have a strong family or social network. Recognize that only about three or four percent of our older American population, that is people over 65, are living in an institution at any given time. That number shifts a lot because folks will go into a skilled nursing facility after surgery for example, but it’s important to recognize that most families are actually doing most of the care for older people.  We’re seeing big trends in older people actually caring for other family members. We have reached a peak in the number of grandparents who are actually providing primary care to children in their families.

SF: More and more grandparents are being called upon because with dual-earner families, where you have both mom and dad working, who’s going to care for the kids? Without sufficient childcare being provided by either the private sector or the public sector, who’s there? Grandma and grandpa. How’s that playing out?

SK: It’s playing out in lots of ways that are related to overall level of family income, because a number of older people, folks in the silent and mature generations, lost a lot of retirement income in the economic downturn. The mature generation are those who fought in World War II or are of that age. The silent generation or the greatest generation were just after them, the folks who were children and remember World War II and the Depression pretty vividly but were not old enough to fight. They probably were in the Korean War. Those are generations of people who got hit hard by the economic downturn in 2007-2008. They’ve often had to return to work, not out of choice but because they’ve had to financially. Now they have these competing demands. That can take a toll on their health as they’re trying to take care of the grandkids and then all of the sudden I’ve got to keep working at least part-time.  Then when am I going to find time to take care of myself? We see that with sandwiched daughters as well, who will make choices to care for others rather than caring for themselves first.

SF: Of course, you can’t care for other people if you’re not healthy yourself. Put that mask on in the airplane before helping the people who need air around you. What advice do you have for families where the grandparents are primary caregivers?

SK: I like to encourage people to think creatively. Most of these families are relying on that economic foundation to ensure that everybody is taken care of, but getting together for a family conclave or a family meeting is often a good strategy to check in. Don’t make it a let’s not talk to each other in a big way until there’s a crisis, but let’s try to do some proactive planning. That means don’t imagine that you can have a one-and-done conversation when things get tough. Keep talking to each other, keep the lines of communication open. Say the stuff that’s difficult like, Thanks, mom. I couldn’t work without you taking care of the kids, but I want to know is there something I can do for you?Those kinds of simple statements can be very helpful.

SF: If you have a question about how to enlist your parents as sources of childcare and sustain them in that role — if you’re a single parent or a parent in a family where both parents are working and you want your parents to be a part of your own children’s lives — what can you do to make sure that the cross-generational source of support from your parents to your kids works? That’s an increasingly important aspect of success in our business world as more and more couples are both working parents.

SK: I’ll tie it back to being heavily-scheduled or over-scheduled and relying on lots of technology. Texting to organize things, particularly if you have a parent who, as a caregiver for your kids, is cool with texting, those are terrific opportunities. But one of the things to think about is that having your parents and your kids spend time together is an unmissable opportunity. Maybe the ballet lessons go, or the second baseball team or the traveling basketball team are things you say no to for a time because your kids are going to have an experience with your parents that they’re going to remember for the rest of their lives.

SF: That’s great advice. What else should people know as they’re trying to work through this, because I have heard, at least very recently, of one family where the grandmother and grandfather aren’t doing a good enough job with the child? What do you do in that situation? You want to sustain that relationship, but you don’t want it to go sour?

 

SK: So grandma and grandpa are finding that their schedules are too busy.

SF: It’s not as much that they’re unavailable, it’s more that the grandparents are not managing the child’s behavior in the way that the parents would want.

SK: There are a number of varying situational pieces there. What are the finances? What are the options for after-school care and other stuff? How do you sit down with your parents and say look, my daughter just loves spending time with her grandparents. She’s more your granddaughter than she is my daughter sometimes and I’m getting comfortable with that because I know that spending time with you is very important to who she is as a person. But, I also recognize that you have lives that are really important to you, so what do you think we can do here? I think that we forget that intergenerational communication is like any other conversation and negotiation. If you’re asking your parents to do something for you at the age of 45, you can’t go with the ageist assumption come on, you retired five years ago, what could be so important? Your parents and you have always been juggling your own needs as individuals. Aging doesn’t change that.

SF: I want to shift gears a bit here. Back to the workplace, what can companies do to create the kind of culture of respect for not just people who are growing older, but for those who care for them?

SK: I think that’s a critical question for us today because too often business has been, as the product of larger society, okay with implicit or even explicit ageism, stuff that says younger is better. I’ve spoken with people in different industries about what ageism is and how and when it happens in their industry and I’ve heard lots of different permutations of specific ages, particular tasks, and technologic currency. My first step is to unpack, to reflect, and then to say if I take an explicitly purposeful, positive approach like that expansive approach you mentioned earlier, what do I actually see. If I force myself to turn around from the assumption that aging means decline and incapacity and say what is it that the oldest people I know give, do, share, just list them and put it down, I think what you’ll find is you’ll discover things that weren’t readily apparent.

SF: What type of things will typically emerge from a conversation like that?

SK: Typically, I hear things like you’re right, because I have a friend in her nineties who’s taught me to be much more patient and in being more patient I’ve seen options in a work task that I hadn’t seen before. Sometimes I hear the older members of our team really set a tone for civility and inclusiveness. I find that many millennials have friends in the mature and silent generations. I hear, increasingly from my students at Penn Nursing, that they’ve grown up with people who are in their tenth and eleventh decades of life, so they see that as normal.

SF: That’s interesting. So how does that shape the attitudes of young people towards older people, who are going to be more common in the workplace? There was a piece in the Wall Street Journal which was about how older women are reshaping the US job market. In 1992, one in 12 women worked past the age of 65. That number is now one in seven. With millennials being more accustomed to relating to people who are older, how do you see these demographic shifts playing out?

SK: What I hear from many millennials is they’re just people. I grew up with my grandmother, I don’t think that age is a really big issue. I think that millennials are probably downplaying categories and are very interested in relationships. In fact, I’m working with my two Nursing Benjamin Franklin Scholars seniors (elite students at the University of Pennsylvania) and they’re doing a great job looking at intergenerational values in nursing and healthcare, surveying all of our students. What they have been talking with me about is that their generation is commonly misjudged as not being terribly serious, perhaps being flighty or going from job to job, but what they’ve emphasized to me is that they’re looking for sustaining and valued relationships in workplaces. That’s something that fits really well with an aging demographic.

SF: What can companies do to make those connections more active, alive, and mutually enriching?

SK: Think about the idea that in general, we don’t put age in our diversity plan. I think that age and generation should be in our diversity plan.

SF: It is for some companies, diversity and inclusion includes intergenerational.

SK: I look explicitly at partnering youngest generations with oldest generations seeing value. Typically, I stay away from these streams but I would like to see us put millennials together with matures and silents much more often because they’re going to offer innovation that the midrange doesn’t really see.

SF: Well there’s an idea for you if you are in some way influential in your organization and thinking of ways to create connections among people in your organization that aren’t obvious, linking the young and the old in ways that are mutually beneficial is something to consider. Professor Kagan suggests you’ll see benefits such as a more inclusive environment and more innovation. Sarah, what do you want to leave our listeners with in terms of the most important message?

SK: I’d like to encourage people to embrace aging, to stop thinking about aging as an us/them thing. The joke is that old is 10 years older than I am right now. We all hope to live a long, productive, and happy life, but in order to do that what we should consider is we’ll have to confront the internal ageism we have, that self-stereotyping that is probably an unaddressed fear of our future self. Love your future self, if that’s not too corny, and say how am I going to get to know you a little better. That will help you plan, that will help you be. Meditate, be peaceful, and avoid the crisis approach to oh my god, I’m old. What am I going to do now? I don’t know what to do —  whether it’s with my old eyes, my aging brain, or my tired body. Try to think about liking your older self and who you would like your older self to be.

SF: That is a wonderful piece of wisdom that I will certainly take to heart because it’s not the way I usually think. I could see how that bias is one that’s probably pretty common. People fear death as it gets closer.

SK: Yeah, and I think they fear that period that they imagine to be just before death, but if we spend just a little time then we might not be as fearful and we might be able to imagine what it is we do and don’t want.

To hear more from Professor Sarah Kagan and aging follow her on Twitter @SarahHKagan.

Work and Life is a radio program hosted by Stew Friedman, director of the Wharton Work/Life Integration Project, on Sirius XM’s Channel 111, Business Radio Powered by Wharton. Every Tuesday at 7 pm EST, Stew speaks with everyday people and the world’s leading experts about creating harmony among work, home, community, and the private self (mind, body, and spirit).

New Attitudes About Gender, Work, and Family — Kathleen Gerson and Jerry Jacobs

Work and Life is a radio program hosted by Stew Friedman, director of the Wharton Work/Life Integration Project, on Sirius XM’s Channel 111, Business Radio Powered by Wharton. Every Tuesday at 7 pm EST, Stew speaks with everyday people and the world’s leading experts about creating harmony among work, home, community, and the private self (mind, body, and spirit).

 

Jerry Jacobs is Professor of Sociology at the University of Pennsylvania and Founding President of the Work and Family Researchers Network, an interdisciplinary and international scholarly association that focuses on work and family issues. His research with Kathleen Gerson was honored with the Rosabeth Moss Kanter Award for Excellence in Work-Family Research in 2002, and led to the publication of The Time Divide: Work, Family and Gender Inequality, published by Harvard University Press in 2004.

Kathleen Gerson is Collegiate Professor of Sociology at NYU, where she studies gender, work, and family change. Her most recent book, The Unfinished Revolution: Coming of Age in a New Era of Gender, Work, and Family, is an award-winning study of how new generations have responded to the gender revolution of the last several decades. She is now conducting a study about the challenges facing today’s adults, who must build their work and family lives amid the increasingly insecure economic climate of the new economy.

The following are edited excerpts of their conversation. Full podcast.

 

Kathleen Gerson: kathleen gersonOur findings seem to provide one more piece of the puzzle of how dramatic change has been. Jerry [Jacobs] and I continue to be baffled that so many people are skeptical that these changes have occurred. I think in some ways our private lives have moved forward in a way that public discussions about them simply haven’t caught up.

Stewart Friedman: Can you elaborate on what you mean by that?

KG: There’s a bad news orientation in the media and, to some extent, in our political discourse, in which people tend to be quite skeptical about social change. If I were to sum that up, I would say two opposite arguments are being made. First, nothing is really changed, we’re going back to the old ways, women are still facing these huge barriers and men continue to be resistant to these changes. The other side of the story, which ironically or paradoxically presents the opposite picture, is women have changed so quickly that men are being left behind and this is not good for society and men and women are unhappy about this reversal. What Jerry and I have found is that neither of those stories is true. In fact, what’s happening is men and women are converging in terms of not only how they want to live their lives and what they want to get done in their lives, but also in terms of their views about what other people’s choices should be, and how we as a society should allow people to make those choices. Even though the political discourse is very contentious, what Jerry and I have found is that ordinary Americans, across a very broad spectrum of demographic and social categories, support the idea that gender, in fact, should not be the primary driver of who does what, at work or in the home. These decisions should be driven by what people want, what people prefer, and what’s best for their families, and how they can do the best in a very increasingly uncertain and difficult situation.  What we really need is to relieve the difficulties that families are facing to allow them to develop the strategy they prefer.

SF: To produce greater human freedom, after all, right?

KG: I would underline the world human.  It would be nice if we could move beyond these categories of women and men, and talk about human beings, parents, workers.

SF: Creating options and choices for people, then produces the kinds of roles they want to create with the support that they need.  But there’s so much here to unpack.

Jerry Jacobs: Jerry JacobsBut before you unpack, let me explain a little more specifically what we did. There’s a body of research that talks about gender role ideology, and it shows that a lot of people are much more flexible in terms of their views on what women’s and men’s role should be. It also shows there’s a substantial minority stuck in the old ways, committed to traditional, standard gender ideology.

SF: That is, of course, the model of the single-earner dad with a mom at home taking care of kids;  caregiving and breadwinning split by men and women doing one or the other roles.

JJ: Our concern about this research is it doesn’t really say very much about situations and specifics. One of the motivating factors behind what we did is we asked ourselves, if we give the average person, respondents chosen at random, a national random sample, if we give them specific stories, specific situations regarding men’s and women’s choices, what will turn out to be more important: the situations or commitment to gender ideology? The question is are people stuck in a set of blinders that basically say women belong in the home no matter what, or does it depend? Does it depend on if she likes her job? The other thing we specifically looked at was whether her family depended on her income. We have remarkably powerful evidence to suggest that situations are more important than anything else, than whether you’re a man or a woman, whether you’re single or married, it’s not that the patterns are identical for fathers and mothers, but the situations were more important than gender.

SF: Why is that so important, as an observation about our society? I think most of our listeners are less interested in sociological literature, but of course those two are related, what’s the so what there in terms of what people in business as well as public policy makers ought to be thinking about as a result of what you observed?

KG: it’s important because what it tells us is is that ordinary Americans, women and men across ages, races, and situations, are far more sympathetic to the particular situations that individuals families are facing and are far more flexible in their views about what women and men should do than either our political discourse or our public policy or our workplace policies, even for private workplaces, recognize. If both our government policies and employers would pay more attention to this, then I think that would not just improve the way we talk about these issues but could make a real difference in the lives of men and women, mothers and fathers, and children.

JJ: If we could make childcare more affordable and higher quality, our data suggests that more people would support women working, or more people would support mothers of young children being in a labor force.

SF: How does that equation work? Why is the advent of a greater daycare support going to lead to greater support of women in the workplace?

JJ: One of our key findings was that when mothers are satisfied with the childcare that they’re getting, people are more supportive of her working. They’re much more skeptical of mothers’ employment if there’s a feeling that the childcare that they have access to is inadequate or unsatisfactory.

KG: Another finding is that if women can earn enough to support their families, there’s enough support for fathers staying home with their children, especially if those fathers are dissatisfied and unhappy with their jobs and their families don’t feel they have adequate childcare. In a sense, the implications for public policy are both about the childrearing and family side but we need more support, both for employment of mothers and fathers, and also for gender equity at work.  If mothers and fathers have access to well-paying and secure jobs, it gives them more options about who can do what in the home.

SF: It’s clear that the more men lean in at home, the more women can lean in at work and enjoy the fruits of their productive output in the labor market contributing to society through their work.  But it does mean that men need to be not only supportive but really given legitimacy in the role of caregiver. It sounds like your evidence suggests that the legitimacy is out there.

KG: I think that was one of the more uplifting and surprising findings. It’s not really surprising to find out that people support single mothers working, for example, and it’s even less surprising that they would support married mothers with good jobs and good childcare working.  But I think it is definitely worth noting that they also support fathers who don’t have good childcare and aren’t happy with their jobs and aren’t providing necessary income, that they support those fathers being more involved at home and being the primary caretaker.

SF: I, too, find it uplifting Kathleen that men be seen as legitimate in the role of caregiver, that is something that we found in our study comparing the Gen Xers with the millennials here at Wharton and that men’s and women’s roles are converging and how they think about what’s valid and true. I also got an email yesterday from someone who attended one of my workshops on leadership from the point of the whole person, where people look at what’s important to them, who is important to them, and they make creative changes based on those diagnostic analyses and here’s what she wrote to me:

While doing the exercises in the book and discussing with my coaches we discovered a great way to improve my whole self and my life has dramatically changed. Prior to this change, I was working 26 hours and my husband was working 40 hours in a job he disliked that was too far from home. We discovered a solution that led me to coming back to work full-time with a flexible schedule and location and my husband now doesn’t have a paying job; he takes care of the house. If nothing else, I’d like to thank you for putting this information out there and let you know that you helped me change my life for the better.

Of course, I hear this type of thing all the time from students, but they don’t necessarily thank me, but I hear these issues a lot. You’re finding research evidence that this is common, that people are making choices on the basis of economics, the need for childcare, and not whether it’s the man or woman doing the caregiving at home.

KG: I think one thing that is important for us to point out is that this study was really asking people what their opinions and beliefs and attitudes were, but we shouldn’t gloss over the fact that implementing those beliefs may be a lot harder than having them. That’s where I think we’re lagging behind and not giving people real options to implement those beliefs, rather than having them but not feeling they’re socially legitimate or even logistically possible.

SF: It’s something that’s at issue in the presidential campaign. Some of the people who are wanting to be our president are talking quite strenuously about this issue and I think it’s going to be one of the platform issues that’s going to draw a lot of attention, because it will be a stark contrast between the Democrats and Republicans, right?

KG: It’s certainly something that Obama has put on the agenda in the last several years of his presidency as well.

SF: What you two have done here is to advance the knowledge about what is fundamental to any kind of real change and that is the legitimacy of this shift and simply acknowledging that people’s attitudes really have changed, and that’s very powerful. What’s been the reaction to this work?

JJ: There’s been a lot of interest, and we got some very interesting feedback in our New York Times piece. Among our colleagues, there’s a lot of engagement in these issues and trying to see how we can probe further into the aspects of work that are most essential and the aspects of family life that are most important. In a sense, this is a first step in that area, but the feedback we’ve been getting is very positive.

SF: What are people saying?

KG: One of the more important reactions has been not simply about the findings themselves but also about the way we went about asking the question, because part of the problem, as Jerry pointed out earlier, is I think we’ve been asking the wrong questions up to this point. We’ve been asking questions like is it alright for a mother to work and will their children suffer and those questions already start to presuppose an answer, you almost have to disagree with the assumption of the question, which is hard for people to do to give a more accurate answer, but they also focus only on women and mothers. If we have any larger effect on even the way that these questions are phrased, I think that will be important, not only because we’ve included fathers as well as mothers.   And we’ve also taken account of the fact that not everyone is married and there are all sorts of family forms and patterns these days that were not prevalent 30 or 40 years ago.  We’re asking people not just a global question, but rather given this particular situation where these parents are facing these constraints and these opportunities, what do you believe is the appropriate action. That’s very different from just saying this blanket statement about whether or not it’s good for mothers to work.

SF: It seems so obvious that we should have been doing that all along, so how did you come up with this better method?

JJ: It’s an experiment. We had an opportunity to do a controlled experiment in a survey setting, which is kind of unusual.  A number researchers around the country and around the world are thinking about how they can replicate what we’ve done, extend what we’ve done, and that’s always exciting.

KG: We had this opportunity to use this method where you’re actually setting the stage before you ask people questions and then seeing how people might respond differently depending on how that stage is set differently. We’re able to add all these different situations, which is very hard to do if you’re asking everyone the same questions. Part of what happened is we began to realize from our own research how misleading some of these surveys that were asking questions formulated 30 years ago were. Because we know 40 years ago most people lived in a particular kind of family and a certain set of beliefs were prevalent.   But we’ve gone through a revolution since then and we began to ask ourselves how we can begin to formulate questions for the 21st century that don’t make the assumptions that might have been reasonable to make in the 1950s. For example, if someone is faced with bad childcare, and this is something else we looked at, they have a set of choices. They might stop working, but they also might decide to get better childcare. Same with a job. If you were unhappy with your job, one option might be to pull back from work but another option is to look for a different job. We wanted to give people realistic options rather than forcing them to give answers that really didn’t fit with the realities Americans face today.

SF: Randy is calling from Texas. Randy, welcome to Work and Life. What’s on your mind?

Randy: I was thrilled when I heard this topic. In my family, my husband and I had a very heated discussion about this exact same topic over the weekend. It seems like the research is focusing on do we think it’s okay, is there a societal shift in the belief that it’s okay for men and women to do something that’s not sticking with a gender stereotype. My question is was there any look at a non-binary question so is there an impact if you choose a non-gender-specific role, do you face consequences in the workforce, specifically thinking about men who choose to make family a larger priority than work, are they then experiencing negative consequences in the workforce because we aren’t willing to accept it in practice?

JJ: We work with companies all the time and talk to corporate leaders and try to encourage them to promote workplace flexibility and to give working parents the option to work less to pursue lots of different creative choices. You’re absolutely right that there’s a reluctance with many people because they’re concerned that there are real consequences. There is often some income loss in the short term, but I think people worry even more about the long-term consequences for their careers, and that’s both men and women. I think you may be right that there’s still more of a sales job that’s needed for men to convince everybody that this is a legitimate choice.  Kathleen and I are arguing that we’re moving toward convergence. Neither of us feel that we’re there yet. I think there’s an understanding that there are costs for both male and female employees, and that’s one of the reasons we want to move toward more explicit, systematic policies like paid leave so that it’s more institutionalized and accepted.

SF: And available for both men and women. It’s clearly not just a women’s issue anymore. Your research really helps to move us past that debate of is work and family a women’s issue. It’s a human issue, as we said earlier.

KG: There is research by others that does show that there is a stigma attached to taking advantage of the family leave policies that companies offer, and ironically I think to some extent, is greater for men than for women, because we still have a ways to go in terms of thinking about these as issues that men and women both care about and face.

SF: The data from that research is probably five years old now.

KG: Let’s hope that current and future research shows that’s declining. The more we talk about it, I think the greater chances are that it will. In the past, I think we’ve talked too much about the clash between women and men and perhaps the way we need to start talking about this now is the clash between workers’ needs and workplace policy. That will help us begin to reduce the stigma and actual career and long-term economic consequences.

JJ: Randy, what kind of choices were you considering —  cutting back or opting out of the labor force for a spell?

Randy: For the longest time, we were both equals and we had a nanny, which was wonderful. Through changes in the economy and one of our companies closing, we had the opportunity for one of us to stay home. It was me, and that’s what we decided to do. There’s a whole host of issues with that for me, but for my husband, career continues to go up and mine doesn’t go anywhere. Part of that was it’s socially acceptable for me to opt out for period. It would be harder for him to opt out even when we were both equals.   But if there was push-comes-to-shove with a family requirement, I was always the one that figured out a way to make things work because it’s okay if I leave to take someone to the doctor and not okay if he leaves to take someone to the doctor.

JJ: I do think the world is changing. Mark Zuckerberg was very public about taking paternity leave. I think there are lots of men who get points for going to their kids’ soccer games and taking off for their kids’ softball practice.  I think as more and more examples become known, I think we’re chipping away with this. The other thing I want to add is we are also very interested in re-entry ramps, trying to make it easier for people to come back into the labor force.  Stay-at-home dad is not a perfect situation. It’s not as though dads are staying home for 16 years or 18 years, they’re often doing it for six months or a year, or a lot of times they’re just cutting back to part-time. It’s not that different for women. A lot of women opt out of the labor market at some point. A lot of times it’s not their choice, things happen at work, the company closes, the office moves to a different location or whatever, and one of things that we need to do is to facilitate the re-entry of people who developed tremendous skills and abilities and are able to contribute significantly to our economy. We have to create an economy for settings where it’s easier to get back in.

SF: To off-ramp and on-ramp and to use the assets that you obtain in the parental role. There are things that you learn as a parent or by managing a household that make you more effective in the workplace; it’s not that it’s down time. Jerry, you just mentioned Zuckerberg’s very visible paternity leave.  One of the things I didn’t like about his announcement on Facebook was that he talked only about benefits for his child, which is lovely of course, citing the importance of fathers in child development, but what he didn’t speak to were the business benefits of his doing this, and I’m sure he’s thinking about them. How do you see the argument unfolding in terms of these high-profile examples but also the shift in attitudes in America about the need for support for parental leave, whether paternity or maternity?

KG: It makes a great difference, especially when the leaders at the top set the example, because that sends a signal to the people below them that they’re not going to be penalized, and if they are, it would be completely illegitimate. I think the best example I can provide is from Norway. There, they develop a use-it-or-lose-it policy, which means all parents have the right to paid parental leave for six months, but it cannot be given to the other parent. If a father doesn’t use it, then he relinquishes it and the family loses that option. Surprisingly, what that’s done is up the percentage of fathers who take it to the point where that’s the predominant pattern. What’s interesting to me is the cultural spillover effect of that change. Now, the norm has generally shifted so if a father doesn’t take leave, that’s considered strange and that requires an explanation, as opposed to the situation here where if a father does take leave, that’s considered strange and has to be justified.

SF: And that’s all as a result of social policy change.

KG: It’s not just that cultural change can lead to policy change, policy change can cause cultural change as well and we need to keep that in mind when we talk about things like Zuckerberg providing a good example for his company. If he provides an example, it also means that it changes the signals that other men and fathers and mothers receive and it gives them rights they may not have thought they had before.

SF: It might also spur people to try to push for changes in policy.   We’ll probably not see a policy like Norway’s in our lifetime. Aside from knowing that attitudes are changing and there are these outcroppings of real progress in the corporate world and a push for changes in social policy that we’ve talked a lot about on this show and that we’ve been active in, what can an individual do based on your findings in this study? Are there any implications for fathers and mothers out there listening?

JJ: Kathleen and I had the great privilege of attending the White House Summit on Working Families. Not only were the president and Michelle Obama and the vice president and Jill Biden there, they were all speaking very frankly and from the heart about their own work/family challenges including Vice President Biden commuting back and forth everyday from Washington to Delaware on Amtrak when his kids were very young. Those were incredibly powerful stories, and talk about taking leadership from the top, their commitment to these issues I thought was very powerful.

SF: I was there, too, and it was truly moving to hear all four of them and so many others speak about this issue from the heart and from real experience just like the rest of us.

JJ: Getting back to individual choices, in job interviews, this is information to be asked about. What are your work/life policies? That’s something that people need to find out about. Many corporations are increasingly flexible, and technology is making some of that more possible like working from home one day a week or part of a day. Having flexibility, again that doesn’t work for every job, but it works for a lot of jobs. Having technological opportunities, they’re increasingly common workplace practices and this might sound optimistic, but there is some beginning evidence that we’re going to be facing a tighter labor market as unemployment declines and specifically for certain occupations that are increasingly in demand. Employers are going to be seeking out employees.

SF: This is what’s happening out in Silicon Valley. Kathleen, I know you were researching that. Jerry, as the Founding President of the Work and Family Researchers Network, what are these researchers doing?

JJ: The Work and Family Researchers Network brings academics and policy-makers and corporate HR practitioners together to discuss a very wide range of issues. We don’t only talk about sick leave policy and family leave policy but also about stress, eldercare, childcare, sleep, workplace productivity, and workplace flexibility. We have over 1,000 members from 40 countries around the world and we’re going to be convening again in June in Washington, D.C. Anyone who’s interested in learning more about our organization, we’re at workfamily.sas.upenn.edu. We have a website and we’d love to see some of your listeners join us at the conference.

SF: Kathleen, I understand you’re doing some work on changes in the technology world. What is it that you’re discovering or pursuing in that work?

KG: Let me follow up to the question about what you can do in your lives. I’ve been doing research in the Silicon Valley area and the New York metropolitan area, especially among people who are in technology and new economy jobs. The first thing I would say to everyone out there is you are not alone. The momentum is growing and I think we’re almost at a tipping point where the majority of people are wanting and pushing for the same thing, and don’t be fearful to speak up because you’re part of a much larger movement of people and the more we express these needs, the more they will be acceptable and legitimate. The second thing is we’re also in the midst of an enormous change in our economic fortunes and the nature of work. Increasingly, work for everyone, men and women alike, especially in these growing sectors of the labor market, is not so much about joining a labor organization and moving up the ladder and proving your loyalty, it’s really about managing your own career and integrating that with your other values and family life and private life. Therefore, it’s on employers to pay attention to that and it means that while uncertainty or change is always scary, it also provides enormous opportunities to build the kinds of lives we want to build. To think about it, but be willing to take the risks that matter to you to build the life you want, I think the more that happens the more that we will not only have support for the social policies we need but also for the workplace changes that employers are going to have to make in order to keep up with this new labor force.

SF: And to be competitive in the labor market. We’ve been saying this for years in the world of organizational psychology and sociology, but it really is happening now. If you come to the Wharton campus and you listen to the recruiting pitches, students are asking these questions and very much upfront, and companies are saying come to work at our company, have a whole life, have meaningful work, have a positive social impact, all the things that new entrants are claiming as rights. The companies that are going to be able to attract and retain those people are going to have to be able to adjust, and they are or at least saying that they’re trying to. Whether they are actually is really the rub, but it’s a long, slow process.

KG: Assuming we’re able to make these changes, let’s try to make them for everyone, not just those people that have the skills that are so desirable, but for people up and down the economic ladder who have less control over their work. We can institutionalize these changes, and everyone will have the power to create the lives they want for themselves.

Men and the Gender Revolution at Work and Home

Contributor: Jacob Adler

Work and Life is a radio program hosted by Stew Friedman, director of the Wharton Work/Life Integration Project, on Sirius XM’s Channel 111, Business Radio Powered by Wharton. Every Tuesday at 7 pm EST, Stew speaks with everyday people and the world’s leading experts about creating harmony among work, home, community, and the private self (mind, body, and spirit).

Richard Reeves, a senior fellow in Economic Studies at the Brookings Institution, co-director of the Center on Children and Families, and editor of the Social Mobility Memos blog. Prior to Brookings, he was director of strategy to the UK’s Deputy Prime Minister.   Some of his other previous roles include director of Demos, the London-based political think-tank; director of futures at the Work Foundation; and principal policy advisor to the Minister for Welfare Reform. He spoke with Stew Friedman about his New York Times piece Men’s Lib! about how men need to catch up with women in the gender revolution.

The following are edited excerpts of their conversation.

Stewart Friedman: What inspired you to write, with your co-author Isabel Sawhill, Men’s Lib!

Richard Reeves: ReevesIt came out of a conversation that Sawhill and I had been having for many weeks and months, and something we had both been working on for years. It’s really about the integration of some of those social and economic issues that you talk about so much on this show. Very often we’ll see this social side of life – families, gender, men’s and women’s roles, and so on – as one half of the coin. And then we look at what’s happening in the labor market with unemployment and the economy. But, of course that’s not how we all live. In practice, the lines between those things blur, and the implications of the connection between work and life, for both men and women, have become much more important. What inspired us to write this particular piece was partly a positive feeling and partly a negative feeling. The positive feeling was that there’s an important message here about how men can do better if they adapt to the world as it’s changing.  At the same time there is a real men need to step up problem.  There are opportunities for men in the new post-feminine, post-industrial world. The fear is that unless that adaptation happens, we’ll fall back into a pining for a world that’s gone. Even in some of these policy debates now you get a sense that people are kind of wishing things could go back a bit. You hear discussions about marriage and breadwinner men. You can sense there are those who fell that if we can go back to the way things were, we’ll be okay. We need to think really hard now about what it means to be a man and a working father as well as what it means to be a working mother.

SF: Those definitions are in flux now, aren’t they?

RR: Right, and it’s been true for women for quite some time. Part of the thesis of our article is that there have been really quite profound changes in women’s lives and in the range of options that have been available to women, but we are very careful not to say that the work of feminism is done. It may be that there are more women graduating colleges now than men in the US, but it’s still true that women earn less than men and that there are few women in boardrooms. But there hasn’t been an equivalent change in men’s lives in the last 40 years; we have seen an unbalanced gender revolution, a half of a gender revolution. For us to proceed now, most of the action is going to be on the side of men changing their roles and as we say in the piece, to become more like women in the way that women have become more like men.  They’re educated, they’re in the role of breadwinners, now we need men to do more on the home front, to think of themselves as working fathers as well as just fathers, and not to define a man and a father in that narrow breadwinning way, which is outdated anyway. It doesn’t work economically, even if we wanted it to.

SF: It’s just no longer the norm.  At Wharton we’ve studied the changes in attitudes and values of men and women with respect to work and family over the past 25 years.  I published a book a couple of years ago called Baby Bust: New Choices for Men and Women in Work and Family, and one of the main observations from that study comparing the Class of 1992 with the Class of 2012, is how very different both men and women feel about their roles, particularly in the domestic sphere, where there’s much more convergence now around the idea of there being a true 50-50 life that’s possible, an egalitarian world.  You write about that in your article about the move to greater egalitarianism.  Shared responsibility is necessary at home, if women are going to advance in the workplace.

RR: It’s a hard truth, but you can only have equality at work if you have equality at home. Otherwise you can only get one half of the workforce, where the other is at a disadvantage if they’re still expected to do most of the work on the home front.

SF: Which is how it’s been.

RR: I think you raise a good point that it’s a necessary part of completing the long journey towards gender equality. I guess the other thing we try to add to it is an economic agenda and analysis, too.   The economy that made the market that supported the old model just isn’t there anymore either. In effect, two things have happened. One, is there’s been the rise of women’s rights and feminism and a long and slow recognition of the need for gender equality.  Two, what’s happened is the economy has changed in such a way that particularly relatively modestly educated men can no longer earn a breadwinner wage in a manufacturing sector.  So you’ve seen both these social and economic changes that have hit men.  I think it’s important that we are sensitive to the fact that that’s a difficult change for a lot of men. It’s easy for men with high levels of education, like us and many of your listeners, to make those kinds of transitions. It’s maybe harder for men with less power in the labor market and less education. The evolution of more egalitarian attitudes towards what Michael Young called the symmetrical family has actually been the greatest among those with more education, and those with much more modest education have more traditional views.

SF: And that’s holding those men back from taking the initiative to transform their economic agency, their capacity to contribute in the labor market by moving into more of the H.E.A.L. jobs, the acronym that you use to describe health, education, administration and literacy.  They are remaining in the model of traditional breadwinner type of role.

RR: We look at which areas of the economy are growing and producing jobs, and we deliberately contrast the emphasis on STEM jobs and STEM skills, which is pretty well-known –science, technology, engineering, and math.  There’s been a big push to get girls involved and to get women into those, which is great and actually successful in some places. But what we call HEAL jobs, as a kind of contrast, in health, education, administration and literacy…

SF: Did you make up that acronym?

RR: Yeah.

SF: It’s excellent, because it not only stands for the major categories that you need to represent, which is about providing human service, the symbolic connotation – healing, caring – is also wonderful. Well done, Richard.

RR: It’s interesting the way you have seen more women moving into legal professions, dentists, even civil engineering has gone to 16% women when it was 3%, pharmacists now 48% women. You haven’t seen the same movement for men. Men are 22% of kindergarten and pre-kindergarten teachers, and that’s the same as it was in 1980. There’s been very little increase in the number of men in education. Pre-K is a growth area; early-years education is a growth area. 2% of those working in that area are men and it was 2% 35 years ago.

SF: Why is that? Is that because of the low wage rate or the stigma associated with doing work that’s traditionally associated with women?

RR: That’s a great question, and I don’t honestly know the answer. I suspect that they are wrapped up with each other because of the historic sexism in the labor market.  Women-dominated jobs did tend to be lower-paid in part because they were women-dominated. Their wages were seen as less-important, so the history of the gendered nature of some of these jobs is still visible in some of the wages. But even for elementary school teachers and nursing, there are fewer than one-in-ten male nurses. That has increased a little, but my point is that in some areas of education and health, the caring professions, from relatively low-paying jobs to middle-paying jobs, these are in the middle class, those jobs are being created in this service sector. But they are female-dominated. What you’re seeing, for whatever reason, is that men’s reluctance or inability to reorient themselves towards those jobs puts them at a disadvantage.  These sort of outdated views about what constitutes a men’s job, the person that that is hurting is men.

SF: So there are a couple different paths to progress here and I’d like you to try to address both, and you do in your article, to some degree. One is social policy and the other is what individual men and women can do to try and transcend, in order to move past traditional signals as to what is “appropriate” for one or the other gender.

RR: In terms of policy, using policy pretty broadly here, from public policy at national, state, local level through to corporate policy, the policies of different institutions ought to start with the do no harm principle. By that I mean don’t build in assumptions about gender and about men’s and women’s roles into your policies. Don’t have an asymmetric assumption about time off to care for kids.

SF: Let’s just define that for our listeners. Asymmetric being…

RR: If you can take more time off if you’re a mom than if you’re a dad upon becoming a parent or if the default is to call mom rather than dad.

SF: So that’s why we prefer the term parental leave to maternity leave or maternity and paternity, refer to parents.

RR: As a slight aside, it’s interesting t how often even when it’s formally called parental leave it very often immediately gets relabeled maternity leave by people who almost can’t stop themselves.  If there are going to be things like parental leave and family leave, just make sure that they’re going to be instituted in such a way that they’re equally available to mothers and fathers. Let’s not presume at the outset that this is going to be something that is for women, because that both adds to the inequality that you referred to a moment ago but also hampers men’s ability to reform. But there’s also stuff to do on the cultural and individual side.

SF: On the policy side, if we could just stay on that for one moment longer, part of your article gives a brief comparison a cross-national comparison of policies that really do create significant social and cultural change, especially the examples of Sweden and Germany. Tell our listeners, briefly, about that.

RR: In countries that have a national scheme of parental leave, which the US does not at the moment (it’s at the state level in certain states), sometimes the design of those actually makes part of a leave available only to men. So in a sense it’s use it or lose it, they’re actually not transferrable from the father to the mother.

SF: What’s been the impact of that kind of imperative from the government?

RR: Quite significant. People do respond to incentives. What you see is a significant increase in number of fathers who take that leave who then continue to be more involved in their kids’ lives. We know pretty well that fathers who are involved early in their kids’ lives were more involved later. In fact, some of the studies, the one in Quebec that I mentioned found a more egalitarian division of labor that lasted as far as the study went, which was three years after the taking of the leave. It did seem to recalibrate the family model.

SF: So people don’t revert to the traditional model of splitting caregiving and breadwinning along gender lines.  Mark Zuckerberg’s example: Now that his daughter’s arrived, he’s taking two months off. That sends a strong signal, doesn’t it?

RR: It does, and there is evidence as well from human resources literature that even in divisions of companies where the boss or senior figure takes paternity leave, the men who then subsequently become fathers are much more likely to as well. That is really a quite important cultural issue. I used to work in the UK on the Liberal Democrat side of the coalition government, but I was very proud that David Cameron, when he became Prime Minister, took paternity leave. These things do send strong signals.  When you’re running a company or a business, to send that signal is pretty important. People believe their eyes, not their ears.

SF: It does send the message that it’s not only okay, but that it’s a good thing to do.  That was a part of Zuckerberg’s announcement with which I was a little disappointed. He said that he’d be taking two months off because it’s good for his kid and for his family. He ought to have included that it’s good for his business as well.

RR: That’s right. He came across as a big policy wonk in that statement, as much as I admire him for doing what he did. What will happen is businesses will worry about some of these changes but the truth is, as Zuckerberg established, businesses worry about family leave, but businesses and capitalism are infinitely flexible and adaptable. They absolutely will adapt to men doing the same thing, too, and that will bring greater equality in terms of wages and promotion opportunities.

SF: Which makes it a more egalitarian world for us all. We’re seeing more and more examples everyday. Could you address briefly what you would advise people, men especially, to help them overcome the cultural and psychological barriers that might hold them back from entering sectors of the economy where they could really gain, create value, and start to be a part of this social movement to change the roles of men in society?

RR: I’d start with a three-word admonition — just do it.  I think that taking the step is always the most difficult. Talk to the women in your life about what they want from you, what they hope for and expect. I think that men will be pleasantly surprised to find that it will be good for them and good for their relationships to move into those places. I’m proud to say that I’m a working father.  And use the power that you have as a man, as a father, and as a worker, use that power not only for your own benefit by taking opportunities but also to create a world in which some of our daughters grow up to see both men and women as broad and flexible in the things that they can do. Take the idea of what it is to be a man and turn it on its head. There’s a way to do that that’s actually hugely empowering for men. This is not a loss. It doesn’t have to be a loss. Let’s just see this as something we can be proud of and feel like more rounded as individuals and as men, be better partners and fathers, better workers, if we’re able to take those leaps. You have just got to do it.

About the Author

Jacob Adler , W’18,  is a sophomore at Wharton and a contributor at The Daily Pennsylvanian, numberFire, and Fake Teams.

What Kind of Country Are We? Time for Paid Leave — Ellen Bravo

Contributor: Ali Ahmed

Work and Life is a radio program hosted by Stew Friedman, director of the Wharton Work/Life Integration Project, on Sirius XM’s Channel 111, Business Radio Powered by Wharton. Every Tuesday at 7 pm EST, Stew speaks with everyday people and the world’s leading experts about creating harmony among work, home, community, and the private self (mind, body, and spirit).

Ellen Bravo, directs the Family Values @ Work Consortium, a network of broad coalitions working for policies such as paid sick days and family leave insurance.  The network has achieved unprecedented victories,  such as paid sick days in Connecticut and California; San Francisco; Washington, DC; Seattle; Portland; New York City; nine cities in New Jersey; family leave insurance in California, New Jersey and Rhode Island; and paid parental leave passed in Washington state, with more wins on the horizon.  Ellen is the author of Taking on the Big Boys, or Why Feminism is Good for Families, Business and the Nation and a passionate, relentless, fun and funny advocate for families and children.

Stew Friedman: Since we spoke last year there’s been considerable progress at the state and federal level. Can you give us an update what’s new in the world of advancing policies and initiatives in our nation that are helping working families?

Ellen Bravo: Ellen Bravo 2As of today, more than 10 million people in the United States newly have access to paid sick days because of the work of our coalitions and their partners. It’s amazing how many people have paid sick days for themselves, but they can’t use it for a sick child or parent. Or they can take sick days, but they get demerits when they use it. Or they have them, but they don’t get paid for day one, and so many people just don’t take that time at all.  There are three states now that have family and medical leave insurance programs. And guess what? By the end of 2016, there may be three more. D.C. is the best place to have a baby, be sick, have parents. What a great way to summarize what it means to have access for paid leave.

SF: What are those three states?

EB: D.C., Connecticut, and New York all could win family medical insurance over the next year. There’s a number more where campaigns are growing: Massachusetts, Oregon, and a bunch of other places. Here’s what’s really exciting to us: our network formed because we knew that it was these boots on the ground that helped build the critical masses needed to get the national standard that we all need. We’re very proud of that. We’ve really helped create a network that looks at these local coalitions, deeply rooted in their own city or county or state, and helps them share their lessons, share their successes, and see themselves as part of a national movement by linking them all together.

SF: This also creates momentum, right? Because people see that it’s possible. That motivates others to get involved.

EB: I can’t tell you how important that is. We just wrote a booklet called “Why I Became an Activist.” It is profiles of twelve people telling how they became engaged in one of these campaigns, and what it has meant to their lives.  Another important part of life is people realizing that change is possible if we do it together;  what I couldn’t do on my own, we can do together. And it breaks through that disenfranchisement that so many people feel.  That sense of, “Who listens to me? Who cares about me if I don’t have money?” And it’s really showing people that there are solutions. That what happened to them wasn’t just one bad boss or one bad company. It’s something about the whole system. We can fix that by having these basic and common sense policies. It’s so exciting to see that.   Everyday I meet those people who’ve change their own lives and those of so many others.

SF: Is that part of your daily life, is meeting with people who are just getting involved in this, let’s call it a social movement?

EB: It’s one of my favorite things to do. I was invited to speak at the 20th anniversary of one of our anchor groups in Massachusetts called “Coalition for Social Justices, Fall River, Massachusetts”. It’s a $30 plate dinner. People there are ages 18 to 85 and very multi-racial. And someone gets up from New Bedford and says, “We talked 4,692 people. 4,062 of them became members of our coalition, and we went out in teams on election day. This is for the ballot initiative for sick time and we said go ‘vote yourself some sick time.’” It’s this very grass roots effort. They took a report one time when they went canvasing and there were people waiting on the porch saying, “I heard you were coming today. I had to tell you. This is my life. I’ve never had a paid sick day. This is what it means to me.” And just what you were saying talking about disharmony. What could be worse than you’re kid is sick and you have to decide do I lose my pay for the day to be with this child? Who do I let down? My family or my employer and my family again, because we need to provide for them as well as to care for them.

SF: And it’s a choice that America should not have to make, according to our president and so many other legislators. But it’s hard to get it through at the national level. Before we get to that very big question about how we create a national policy that works. Speak to the business interest at play here because many of our listeners are business people, first and foremost. Many of them have families and have people working with and around them who are committed to their families and want to be able to be engaged and supportive of the needs of the people in their families. Why is this an issue that businesses should really get behind?

EB: So, for both businesses and family medical leave insurance, the great thing is that every one of our coalitions has business partners. And those business leaders join in. First of all, many of them already provide these policies because they think it’s the smart, as well as the right, thing to do.

SF: Smart from a business point of view?

EB: Yes. It doesn’t take much thinking to say not one of us is as good on day one as we are on day 366. Everybody needs to get up to speed on their jobs. And so business owners invest in those workers. Whatever the kind of job, it’s a loss when they leave. So, we don’t want to put people in a situation where we say “get out” if you’re going to do exactly what the doctor tells you to do or what a good parent should do or good child should do for their parent. And businesses don’t want to be in that situation. They want people to have harmony in their lives, but sometimes they can’t afford to do it themselves. That’s what the family medical leave insurance does. It creates a pool of small contributions that help make leave affordable. That’s a real boon to businesses. Paid sick days is a much smaller investment and what the business owners who are partners of ours tell us is, “Look, I already do this, but I want everyone to do it. Because you know what? Other people’s staff, they are my customers.   And if they lose money because they are being a good parent or doing what the doctor said, they don’t come to my shop or store or whatever, that hurts me.”

SF: All those ripple effects that emanate from good policies that really support people so that they can stay in their jobs and be the kind of family member that they want and need to be. That benefits the whole ecology of our local economy.

EB: That’s exactly right. The great words are whole ecology. I commend you and the tremendous work you did to get a couple hundred of business professors who say, “yeah, this is smart business. Let’s do this. It’s time for our nation to do this.” You’ve done a tremendous service. I’ll tell you what one of my favorite things about the work we do is: there are people out there when we first started our network over a decade ago, the opposition tried to characterize it as workers versus business and they can’t do that anymore because we have so many business owners who said, “listen, those lobby groups don’t speak for me. I am the business community too. And I want this because it’s the best thing for our community and our nation. It’s good for me personally, but it’s also good for my community and that matters to me what kind of economy we have overall and what kind of nation we are overall.” And so, those divisions that people tried to legislate, we said you can’t do that anymore. We won’t let you. It’s identity theft. You can’t claim to be the business community when you speak against these modest little reforms like paid sick days or family medical leave insurance. You’re really speaking for giant corporate interests.

SF: And that’s an important issue.   Where is the resistance coming from and why? First, for our listeners, Ellen was referring to the fact that I helped author and was the lead signatory on a letter that came from 200 business schools’ faculty that we sent to every member of Congress in support of the Family Act, now before Congress. I have to tell you Ellen, it was so easy to do that, partly because of our partnership with Vicky Shabo with the National Partnership for Women and Families.  Also, once we sent it out to a couple of my business school colleagues, they sent it out to their colleagues and it spread rapidly because it’s a no-brainer for us to see how the current and future generations of business leaders want this and how we need it for our business and our society. So, back to where we were: where does the resistance come from?

EB:  Unfortunately, there are organized lobbies. Their job is to stand in the way of change. I think of them like the sheriffs in the doorway of schools when kids are trying to de-segregate. It’s a knee jerk reaction.  These lobbies are literally telling Congress, “Don’t tell us what to do. We don’t need any regulations.”  It’s the same thing got us in trouble with the housing bubble, the Exxon Mobil spill, and so on. Of course we need some common sense regulation and protection for people.  That’s what this is. The thing that amuses me is that you see that same arguments that were made before. I made this little quiz that says, “Who said this? Is it your local chamber of Congress? The National Federation of Independent Businesses?  The American Legislative Exchange Commission, or none of the above?” This is the quote: This law will destroy industry in the city and the state. It turns out it was from the head of the Real Estate Board in 1912 after the Triangle Shirtwaist Factory fire that killed 148 women and kids. And for the first time ever, the city of New York said we might need some regulation. And you know what the regulations were?  Let’s have a fire escape, let’s have inspections, and let’s prevent employers from locking their workers in while they do their jobs. That’s all it was. Certain people said that will destroy industries. The same thing was said when we ended child labor and when we established minimum wage.  It’s unfortunate because it makes business owners look small-minded and narrow-minded. It’s a disservice because so many of the leaders in our coalition are business owners who have always been doing this and who see that it is a best business practice for them to be speaking out in support of a public policy to establish a voice for everyone.

SF:  Especially when the research on the impact of those public policies has shown that they support business goals such as the retention of great people. People are more likely to stay if they have this kind of support.

EB: It’s really mindset.  They view workers as inherently lazy and they need to be punished, or they view them as assets, the greatest assets actually. And if you invest in them, and take into account that they are whole people that need to integrate all the parts of their life, just as you said Stew, then your business will do better. Also, you’ll be contributing to a much better society.

SF:  It’s not just an economic imperative; it’s a moral imperative.  And there’s an accumulating body of research that demonstrates this. So, at the national level, when are we going to see real change? What do you think it’s going to take? The democrats are debating tonight for the first time. [Tuesday October 13, 2015.]

EB: I think it’s going to take just what we’re doing, continuing this growing number of wins. You see if you go to our website, the timeline of wins. You’ll see this growth in the number of wins each year. And there’ll be a bunch more in 2015, and then another bunch in 2016. And we need to do the same thing with family medical leave insurance. Get a critical mass of states over the next five years. That’s our goal. And I think that when we do that, we’re going to see changes in who governs and what they stand for. We’re already seeing that voters across the political spectrum and across every demographic really care about these things. They’re paying much more attention to where candidates stand on it. The more people see that this is good politics as well as good policies, that’s what it will take. But what you said is also true. If everyone adds to the growing body of evidence. Productivity goes up, morale goes up, retention goes up, and that’s just what we want. These are in sync, and it’s a disservice to say we have to decide – do we treat people well or do we do well in our businesses. Of course we do better when we all do better.

SF:  What can listeners do to learn more, and much more importantly spread their understanding of the stories of success that really do cut into these outmoded ways of thinking, which pit workers and their families against the interest of businesses, when in fact they are in sync, can be, should be, and must be. What can listeners do?

EB:  The easiest thing is just go to our website — familyvaluesatwork.org — and say I want to get involved and tell us a little about yourself.  If you’re in a state where we are, we’ll connect you to that coalition. There are local people who know the conditions and they know the kind of policies that will work best. And they want your help. And you can really help make the difference. If you’re in a state where there isn’t yet a campaign going on, you can help us speak out for these national policies. And you may also be able to help create something in that state. The exciting thing is that there are people everywhere that want to do this. Everywhere I go people say what can we do to get this started. And your listeners can absolutely be a vital part of making that happen. But also, you can support our work.

SF: Otherwise to provide support for this growing movement of people throughout our great country, to help us really start to get close to on par with the rest of the developed world,  because we are so woefully and tragically behind in terms virtually all of our competitors in the world economy, what are the options?

EB: Have I told you my favorite country? It’s Iceland. They have policy “3-3-3” that next year is going to be “5-5-2”. And what that means is each parent can take 3 months of paid leave and the couple can share the other 3 months. And next year it will be five, five, and two months they can share. And guess what’s happened? Most men take that leave, and after a year and a half 70% of the men that take that leave are sharing childrearing. This is a great thing for families, great thing for our workforce. I love it that Susan Wojcicki, who is the CEO at YouTube, wrote an op-ed for the Wall Street Journal about how when Google, which is a parent company of YouTube, increased the amount of leave, their turnover rate among women was cut in half. She said “I’m a better person.” She has five kids. She’s taken five maternity leaves. She’s also unapologetic about it. But she said, “I’m a better leader by having taken that time. I am more in sync with our customers and what they need.” And that’s a good thing. It’s not a favor to women; it’s a better way to do it. That’s what’s really great.

SF: It’s not just about women, as we know. In our 20 year longitudinal study of Wharton grads, we found that young men especially are as eager, more so than women, to have policies, both corporate and social, that support them as fathers, as sons, as brothers to be able to provide support for the family and the people that depend on them.

EB: Absolutely. And in our pamphlet, a number of those activists became active as new dads wanting paid family leave for everybody. One of the things they say is, “We’re tired of dads being treated like a spare part. These are our kids. We want to be just as involved in their lives. And we don’t want to be punished for being responsible fathers.” The great thing about these policies is that they are strengthening families and helping so many men to be exactly what they want: be good fathers, sons, and husbands, and brothers, as you point out. We’re delighted to see that.

SF: Not only is it better for them as fathers, but it helps their children and it enables women to lean in at work if dads are leaning in at home. So, it truly is a win all the way around. We just got another couple of minutes here, Ellen. What’s the most important thing for our listeners to know about the work that you’re doing and how they can be a part of it at a personal level?

EB: The most important thing for them to know is that peoples’ lives are being transformed. If you read the language in the booklet, they talk about it “being an honor to do this.” And, “I suddenly felt I found my voice. I realized the power that we have to make change happen.” There are so many people who want to do exactly that, but they don’t know what they can do alone as individual.  By becoming part of these coalitions we amalgamate our power, and that’s what’s enabling us to make change. Elected officials say, “Look at these business owners speaking up. When the lobbyist comes and tells me business says X, I’m going to say no they don’t. I just sat and talked to them in my office, or I got a call, or I got a letter.” So, sharing your stories, why you do this, and why you support it.   Sharing how these policies help you to invest in and retain the people that work for you, and how it made your company a success. That’s the best thing we can do. We so appreciate the work that you’re doing already and I hope that you’ll add to the strength that we’re building up in the field. And that will get us the national policies that we need.

SF: It’s going to take time. It’s going to take effort from a lot of people, but it really doesn’t take all that much. And it doesn’t cost business. The policies that I’m aware of, they are neutral in terms of the revenue implications for most business owners.

EB: I remember the guy who was the CEO at Stride Rite, and who had an intergenerational care center, so there were little kids and there were seniors. And they did activities together. They made bread. They told stories. But there were also activities they did separately. Somebody said, “Are you an idiot? Why are you wasting money on that?” He said, “Have you seen the faces of our employees when they get off the elevator and they see a parade of the little kids and the seniors going through the hall. Even if it isn’t their kids or their seniors?   You think that doesn’t last, that smile, when they go back to work?” He says, “Who’s the idiot?”  And I’ve always remembered him saying that. I think that’s so true. I mean, Stew, I meet people all the time who tell me stories of having to kiss their dying son or husband or mother every day at the hospital and then go to work knowing that this was the day, and she might die forever. And they can’t help it because it’s the only way they can pay the bills. Or think about the nearly one in four mothers who go back to work within two weeks of giving birth. What kind of country are we?

To learn more about The Family Values at Work  Consortium visit their website and follow them on Twitter, @FmlyValuesWork

About The Author

Ali Ahmed is an undergraduate senior majoring in Biological Basis of Behavior and minoring in Cinema Studies.

Supporting Working Families — Vicki Shabo

Contributor: Morgan Motzel

Work and Life is a radio program hosted by Stew Friedman, director of the Wharton Work/Life Integration Project, on Sirius XM’s Channel 111, Business Radio Powered by Wharton. Every Tuesday at 7 pm EST, Stew speaks with everyday people and the world’s leading experts about creating harmony among work, home, community, and the private self (mind, body, and spirit).

On Work and Life, Stew Friedman spoke with Vicki Shabo, the Vice President at the National Partnership for Women & Families. As a lawyer and an advocate, Shabo focuses on policy issues such as paid sick days, paid family and medical leave, expansion and enforcement of protective legislation, workplace flexibility, fair pay, and pregnancy discrimination and serves as the Partnership’s contact for researchers, businesses and advocates. Friedman spoke with her about recent changes in nationwide social policy that have the potential to make the workplace fairer and friendlier for American families.

The following are edited excerpts of their conversation.

Stew Friedman: The Family and Medical Leave Act (FMLA), which is the nation’s only federal law designed to help working people meet the demands of work and family, just celebrated its 22nd anniversary last week. What have we learned over the last couple of decades of FMLA implementation, and how has it helped address the real needs of working families?

Vicki Shabo: vicki-shaboThe FMLA was put into effect by President Clinton in 1993, and we’ve just done a new calculation estimating that the FMLA has been used over 200 million times during those last 22 years. Every use represents a mother or a father who was able to take care of a child, a son or daughter who was able to sit by the bedside of a dying or ill parent, spouses taking care of each other, or people taking care of their own serious health conditions and then being able to go back to work—sustaining themselves financially, being able to continue in the labor market, and supporting their families.

The FMLA has been a tremendously successful law. The most important thing we know (besides the history of utility of the FMLA) about the FMLA’s impact on our culture is that when the FMLA was signed only 22% percent of workers had access to some kind of unpaid leave and now it’s close to 90%.

Nevertheless, the FMLA has significant gaps. About 40% of workers are left out of the legislation because they work for smaller businesses or haven’t been at their current job long enough to qualify. We also know that the number one reason that people can’t take unpaid leave under the FMLA is simply the fact that it is unpaid—there’s no requirement that they earn any wages or get any income replacement while they’re on leave. That fact leaves way too many people out because they can’t afford to lose that income; it’s the number one reason why somebody who needs the protection of the FMLA doesn’t take it.

SF: Last Friday, our city council in Philadelphia voted 14-2 to approve an ordinance that guarantees workers in this city the right to earn paid sick time. How is this recent change in Philadelphia an example of how things are changing more broadly?

VS: Right now, there are 20 places that have paid sick day laws—3 states (California, Connecticut, and Massachusetts) and 17 cities. That this legislation has slowly become more mainstream is a story of the fear and concern frequently espoused by corporate interests and trade organizations now being turned on its head by the evidence.

It’s also a story about very smart organizing that has brought together progressive businesses and health advocates, women’s and children’s groups, civil rights organizations, and others who are standing together and saying that it is absolutely crazy that someone could be fired in this country because they have the flu or they need to go pick their child up from the ER after a fall off the jungle gym. That’s just not right.

It’s also a story of leadership. We just saw an example of the President in the State of the Union address ask Congress to send him a bill guaranteeing workers the right to earn paid sick days at work. This is something that is incredibly popular with people, whether they are Democrats or Republicans—everybody gets sick, and everybody understands that you shouldn’t lose a day of pay or risk your job when that happens.

SF: What is the most important thing our listening audience should know about family medical leave and paid sick leave?

VS: There is a role that everyone around the country can play if you care about this issue. This is the time to make sure that that the journalists and social media folks in your area know that these are issues that matter to you. If you’ve have candidates coming through your area, ask them where they stand. Your local elected officials (and even your federal elected officials) need to know that you want a basic paid sick days law in this country and that you want family and medical leave protection that offers some pay to people when they need to take leave to care for a new baby or a sick loved one or when they themselves fall sick. These issues are gaining so much momentum, and we’re seeing news article after news article writing that this topic is “the next big thing,” but it’s up to the people to bring these changes to fruition.

If you have something to say or a personal story to share, write a Letter to the Editor, write an Op-Ed, or write to your legislators. Let them know that it is crazy that in this country we do not have the most basic paid sick day standards—that new moms and new dads and people who have family and medical needs can’t both support their families and care for their families. It’s time for that to change.

To learn more about the National Partnership for Women & Families, visit their website at www.NationalPartnership.org. You can also follow on Twitter for updates @NPWF  @VShabo.

Join Work and Life next Tuesday at 7 pm on Sirius XM Channel 111.  Visit Work and Life for a full schedule of future guests.

About the Author

Morgan Motzel Morgan Motzelis an undergraduate senior in the Huntsman Program in International Studies and Business at Penn focusing on Management and Latin America.

When Flexible Schedules Hurt — Dan Clawsen and Naomi Gerstel

Work and Life is a radio program hosted by Stew Friedman, director of the Wharton Work/Life Integration Project, on Sirius XM’s Channel 111, Business Radio Powered by Wharton. Every Tuesday at 7 pm EST, Stew speaks with everyday people and the world’s leading experts about creating harmony among work, home, community, and the private self (mind, body, and spirit).

On Work and Life, Stew Friedman spoke with Dan Clawson and Naomi Gerstel from the Sociology Department at the University of Massachusetts in Amherst. They’re co-authors of Unequal Time: Gender, Class and Family in Employment Schedules and they spoke about the problem with flexible schedules at work.

The following are edited excerpts of their conversation.

Stew Friedman: What are the pernicious problems of flex-time that have you two discovered in your research?

Dan Clawson: The rhetoric and the practice is that flexible schedules will liberate us. But many employers have appropriated the language of flexibility and changed it around. Increasingly what flexibility means is that workers come in whenever the employer wants them to and are sent home when demand is slack.  It’s putting employers’ demands first. And if that’s what flexibility means, then workers aren’t very happy with it.

SF: It’s flexibility for whom, right? And if it’s not for the employee, then what’s the point?

DC: For an employer you’re paying only for those hours that you most need the workers and any time that you don’t need them, you send them home.

SF: So that means less control and predictability for employees.

Naomi Gerstel: It turns out that there are a lot of employees in these circumstances: young, old, salaried, working class, women, men.  Unpredictable hours are growing and they’re very painful for people.  And not only painful in the workplace but also outside. If they have children or elderly parents that they care or other family or personal obligations, it makes it hard.

SF: How extensive is flexibility solely at the behest of the employer? How widespread is this problem? And is this part of a pattern of change over the last decade or so?

NG: We don’t have data over time, but we do know that the economy is changing now. There’s technological development and changing views of workers that means that employers are increasingly staffing lean so that enforce these unpredictable hours. And we know that there are changes in families which are themselves sources of increasing unpredictability. There are more single mothers, there are more dual-earner couples, so there’s lots of reasons to believe that it’s increasing. People have just begun to collect data that show that it’s a very common problem.

SF: You mentioned that it’s not just people at the low end of the wage spectrum. How is this affecting people at the high end of the economic ladder?

DC: We interviewed one doctor and when we asked him how often he had to unpredictably had to stay late he responded, “Every night, according to my family.”  And we found that in a high end nursing home with a stable number of residents, one out of every three shifts was one that had not been scheduled in advance. So there’s a high level of unpredictability across the spectrum.

SF: And this, of course, wreaks havoc on schedules at home. What have you observed about the impact of unpredictable hours at work on workers’ families – stability, health, relationships?

NG: The effect on families depend on the economic position of the worker. Among professionals, like doctors, a very high proportion of them, men who work very long hours tend to have wives who are home or who work part-time.  They can pick up the slack when they don’t show up or can’t show up because they’re working for pay. And with nurses we see the reverse pattern. The nurses are insisting that the organizations allow them to take time to take care of their families. And they’re able to do that because nurses are in short supply. We did hundreds of interviews with nurses, doctors, nursing assistants, and emergency medical technicians and one nurse manager said to us, “You know, they’re always FMLA’ing us.” FMLA is the Family and Medical Leave Act and she talked about how so many of the nurses knew about the FMLA and took advantage of it which was rarely true for the less well paid, less well educated nursing assistants.

SF: So, it’s partly a matter of knowing your rights. So how can we help educate people about the protections that are offered, even though they are still so much smaller than those offered in other developed countries?

NG: That’s an understatement. There aren’t a lot of protections in this country! The only one is the FMLA at the moment.  But in some states paid leave is beginning to appear. But we have found that most people don’t use it or they aren’t allowed to use it especially as you move down the class structure. They don’t know about it, they don’t use it, and they’re not allowed to use it. The law is broken all the time.

SF: In the medical profession?

NG: Both in the study reported in our book, Unequal Time, but also in the national study more generally.

DC: At the nursing home where we got the records of who worked when in a 6 month period, there was only one day over that entire 6 months that was charged to a Family and Medical Leave Act. The policy at this nursing home – they had 6 paid sick days per year – was that the 1st time that somebody called out they were given a verbal warning, the 2nd time a written warning, the 3rd time a stronger written warning and the 4th time they were fired. Few states have legal protections. The clock re-set every 90 days so the director of nursing didn’t think the policy was strict enough. But that meant that if you were a single mother with two kids and something was going around and first one kid got it and then a week later the other kid got it and then a week later you got it, then if anybody was sick in the next 2 ½ months you’d be fired.

SF: Where are we going as a nation with work/life policies and practices? Is there any reason for hope?

NG: That’s a very good and a very hard question. There’s certainly a fair amount of movement, activism, to create more predictable schedules, to offer people leaves and paid leaves.  But the country is increasingly moving away from helping those who have less. We talk a lot about the growing wealth inequality but we what we worry about is that the growing time inequality is accompanying that wealth inequality. So that time, like wealth, is becoming a perk of the few. That’s the fear.

DC: All of that is absolutely true and that’s the main dynamic. But the counter movement is that at the state level and at the city level we have seen places pass laws that guarantee everybody the right to get paid sick days (or unpaid sick days depending on the size of the employer). And we have also increasingly seen movements to provide paid family leave.

NG: San Francisco just passed a bill that requires businesses to set schedules two weeks in advance so there are all sorts of movements to try to provide leaves and predictability. So it’s not as though it’s been only backward motion, but so far the gains have been relatively small.

SF:  The title of your new book is Unequal Time: Gender, Class and Family in Employment Schedules, so how does gender factor into unequal time?

NG: Gender interacts with class. Among those who are relatively well-off, the doctors and nurses, they tend to “do gender” in fairly conventional ways. Men do relatively little family work; their spouses and sometimes their nannies do it for them. And female nurses are the reverse, they tend to care of families.  But when we turn to low wage workers whether women or men we see that they “undo gender.” Sometimes this is because they have no other choice because the wife (the certified nursing assistant) becomes the primary breadwinner. And with working class men, the emergency medical technicians, tend to do far more of the work of the home than do professional men.

SF: How do you explain that?

DC: They don’t have a choice. The male doctors are earning 87% of their household’s income. For the emergency medical technicians it’s a much lower percentage and a much higher percentage of their wives are working and are working full-time so they need that income.  It’s not something they can do without and therefore they need to juggle childcare.

NG: Often their wives, who make a fairly high proportion of the family income, insist that they do.

SF: So the more equal the income contribution of partners the more likely it is that they’ll have egalitarian gender roles at home?

NG: Yes, but that’s only part of the story because the [female] nurses tend to earn a relatively high proportion of the family income and in a fair number of cases, more than their husbands. And yet they still do more of the domestic labor.  So, it’s both money and culture that shape what people do.

SF: Again, what pattern do you see over time and what do you anticipate in the future?

DC: I think there’s much more awareness of the issue now than there was when we began working on this book. But there isn’t yet a kind of unified awareness or language. It’s analogous to when, in the 1960’s Betty Friedan wrote that there was “a problem with no name.” Union negotiators, for instance, told us the negotiations would be boring and technical. And the technical turned out to be about unpredictable schedules.  There wasn’t yet an awareness of this as a problem among unions, of the connections between vacations and over-time, and being sent home unexpectedly. I think this consciousness is developing.  There are many more news articles about it.  The question is whether this growing awareness will grow into a movement to make real changes with respect to the importance of predictable schedules for our families.

NG: People have a tendency to think about their hours that there’s something wrong with them that they can’t keep control over their time. What we’re trying to show is that this isn’t simply a personal issue, that it’s a social and political issue.  As people start to understand that it’s politics and structures and that countries elsewhere do it differently they can start to fight for the right to control their time and the right to have a life outside work.

Join Work and Life next Tuesday at 7 pm on Sirius XM Channel 111.  Visit Work and Life for a full schedule of future guests.

 

 

Successful Companies Support Working Families — Dave Lissy, Bright Horizons Family Solutions

Contributor:  Meaghan Casey

Work and Life is a radio program hosted by Stew Friedman, director of the Wharton Work/Life Integration Project, on Sirius XM’s Channel 111, Business Radio Powered by The Wharton School. Every Tuesday at 7:00 PM EST, Stew speaks with everyday people and the world’s leading experts about creating harmony among work, home, community and the private self (mind, body and spirit).

On Work and Life, Stew Friedman spoke with Dave Lissy, CEO of Bright Horizons Family Solutions, a leading provider of employer-sponsored family care services including child care; back-up care for dependents of all ages; educational advisory services; tuition assistance program management; and work/life consulting.

The following are edited excerpts of their conversation.

Stew Friedman: Your Company, Bright Horizons, just released a study, the Bright Horizon Modern Family Index, which revealed very important – and rather disturbing findings – about the state of working families in America. Would you share with us the headlines?

Dave Lissy: Dave LissyOver the years we’ve been committed to shining a light on issues facing working families, and from time to time we do studies like this. The goal with the Modern Family Index was to test where’s people’s attitudes are – in 2014 – about how employees think about these work and life issues. The survey produced some really interesting information.

Some results were startling, for example even in 2014 working parents still fear many things related to trying to balance work and life. They fear, in the worse case, that their family responsibilities could get in the way of them getting promoted, achieving their career goals, or even continuing their employment. Even in 2014, we found that some of these attitudes of fear still exist.

On the other side, the study showed us the difference it can make for employees who are fortunate to work in supportive workplaces with employers that really get this. And most importantly, the study showed us the difference it can make for employees who work for supportive bosses. What our data shows us is that company policies are extremely important and that the tone from the top is really important but it’s really the attitude of one’s direct supervisor that makes a difference. The age-old adage that people tend to quit their boss and not their company relates a lot to this issues facing   working families and how supportive one’s direct supervisor is or is not.

SF: Let me just briefly recount some of the data. 48% of working parents fear loosing their jobs because of family obligations. 39% fear that they might be denied a raise because of family obligations. 26% fear being demoted and 19% fear being excluded from important meetings because of their family responsibilities. Those are scary numbers.

DL: Yes, those are scary numbers. It shows that even in today’s world – with all the progress we’ve made – that this fear still exists and there’s still a lot of work to do on the dialogue between employers and employees.

SF: And that’s part of the work you are doing. I believe that 80% of 100 best companies to work for, at least according to Working Mother’s annual study, are clients of yours. Is that accurate?

DL: Yes, 80% of the Working Mother 100 Best Companies to Work For are clients of Bright Horizons as are many others that are recognized on lists such as Fortune’s 100 best companies to work for in America are our clients as well. The most interesting piece to me is that when you look at some of these lists, there has been work done to research the financial successes of these organizations that have been recognized for supportive workplaces. And they tend to outperform the S&P and other benchmarks over time.

We’re proud to have relationships with many leading employers, almost 1,000 leading employers in every industry.  But I am also very proud that the work that we do has translated into financial benefits for many of our clients.

Dave Lissy is the Chief Executive Officer of Bright Horizons Family Solutions, a company which works with nearly 1,000 of today’s leading employers, including more than 130 of the FORTUNE 500, to provide benefits that yield improved productivity, job satisfaction and engagement, and overall well-being for their employees. To learn more about his work, go to their website: http://solutionsatwork.brighthorizons.com/ and follow them on twitter: @BrightHorizons.

If you would like to access the findings from the interesting and important Modern Family Index Study we discussed on the show, please visit:http://www.multivu.com/mnr/7227551-bright-horizons-modern-family-employees-struggling-responsibilities.

Join Work and Life next on August 5th at 7:00 PM ET on Sirius XM Channel 111 for conversations with Monique Valcour.  Visit Work and Life for a full schedule of future guests.

About the Author

Meaghan CaseyMeaghan Casey is an MBA candidate WG’15.

 

Real Family Values: Ellen Bravo on Work and Life

Work and Life is a radio program hosted by Stew Friedman, director of the Wharton Work/Life Integration Project, on Sirius XM’s Channel 111, Business Radio Powered by The Wharton School. Every Tuesday at 7:00 PM EST, Stew speaks with everyday people and the world’s leading experts about creating harmony among work, home, community and the private self (mind, body and spirit).

On Work and Life, Stew Friedman spoke with Ellen Bravo, Director of the Family Values @ Work Consortium about what individuals and employers can do to bring family values – paid sick days and family leave – to organizations to help working families.

The following are edited excerpts of their conversation.

Stew Friedman: Last time I saw you was a week or so ago at the White House Summit for Working Families, where you had the honor of speaking directly after President Obama’s stirring speech.

Ellen Bravo: Ellen BravoI was so glad to be able to thank him and to bring the stories of the “experts” that we brought with us.  These are people who have found themselves fired because they wouldn’t let a special needs child stay home alone when the schools were closed because it was too cold or had their pay docked because they insisted on being with a kid with sickle cell anemia, or taking care of a dad who just had eye surgery. These are people who have taken that personal pain and hardship and are standing up together and trying to change policies so that what happened to them does not happen to them again and does not happen to others, either.

SF: Tell us about Family Values @ Work.  What do you do?

EB: Family Values @ Work is a network of coalitions in 21 states that work for policies like paid sick days, paid family leave, fairness for pregnant workers, fair schedules, policies that value families. It’s local groups that form broad and diverse local coalitions.  Restaurant owners and restaurant workers.  We have business partners, labor partners, people who care about kids and people who care about seniors, people who want to end poverty.  All of them come at this from the point of view that we know what works, when 40% of the population doesn’t earn a single paid sick day, when only 12% of workers get paid sick leave from their employers, we know that that’s bad for families. And it turns out it’s also bad for the economy and bad for businesses.  We are way behind the rest of the world. What we’re trying to do is modest, some might say meagre.  I think President Obama was shocked and horrified when he heard that we were one of only 3 countries in the world that don’t offer at least some form of paid leave.  Most employed women have to cobble together vacation days.  It’s a great joy to have a child, but it is not a vacation.

SF: You have been uniquely effective in advocating at the local, state and federal levels to help make our nation a more caring society. So what fuels your passion? How did you get into advocating for social change for families?

EB: My sons are in their 30s. I had two unpaid leaves. When the second one was born I hurt my back, the doctor said I needed to be flat on my back.  My husband could not take off.  We had no money.  I asked how I would do that with a toddler, too? He said, “Oh, just have your mother or your housekeeper take care of you.” We didn’t have a house much less a housekeeper and my mother worked full time. Then when the kids were 1 and 4 we moved to Milwaukee and one of us needed a job with health insurance.  So I took a job with the phone company which had health benefits and the person who hired me said, “You can’t be sick for five years” and she said, “I know you’re thinking how the hell am I going to do this.” I remember being surprised that she used that language because she was very prim and proper. She said, “Well you just have to.  We’re a public utility. We need you here every day.” And obviously what happened is that people came to work sick and they made each other sick and they stayed sick much longer.  And I thought this doesn’t make sense.  I was already an activist and I realized that I needed to actively address this issues; that family values cannot end at the workplace door. And I found the group 9 to 5 that was focused on low wage women and this was one of their key issues. We worked for and won family unpaid leave in Wisconsin and then in the nation. But we knew we needed to find a way to make it affordable.  We have to make sure that we don’t fire people for following doctor’s orders by staying home.

SF: And yet people still do live in fear of having to take time away from work to meet family responsibilities. But how did you win your first big victory?  Tell us about what you did in Wisconsin.  What did you have to do and what did you accomplish.

EB: The way we won was kids.  The governor had said he’s only sign a maternity leave bill and only a 30 day bill.  We knew we had to establish the principle of family leave; it’s not just new babies who need their parents and it’s not just mothers whom they need.  We put together a group of children each of whom had a reason why their family needed leave. One was a kid who’d had cancer when he was five; he was now nine and he remembered both his parents would be in the room with him when he got treatments.  One to hold him and one to tell him a story. He said the kid in the next bed didn’t have parents there during the day.  What he didn’t know then when he was five, but what he knew then was he was nine was that they would have lost their jobs and their health insurance if they had been with him.  There was a kid who had been adopted for the first time at the age of 12.  He was so happy to have a family but his new mom had to put the kids to bed at 8 PM because the adoption agency required that she be home during the day, but work wouldn’t give her leave so she had to work the nightshift. My younger son, he was seven at the time but when he was five he got hit by a car and had to stay overnight in the hospital for a concussion, which for him was two days.  But the idea that you would have to go through that without your parents there was unimaginable to him.

They all told their stories.  They met with the Secretary of Employment Relations for the State of Wisconsin. He didn’t know whether to laugh or cry because they were very moving, but cute, as well. He said, we’re so used to meeting with lobbyists we sometimes forget about the people are impacted by the bills we pass. The Secretary asked if anyone had any questions, my little son, the youngest in the room, asked why wouldn’t the Governor sign this bill. The Secretary said, I promise that he will sign some version of the bill.  So, we quickly had a press conference and made this announcement, the kids all told their stories again.  The headline read: Children Lobbyists Win Lawmaker Hearts. The Governor said, it’s because of the kids that I’m signing this.

SF: So is this the modus operandi, to bring the voices of children in?  Or are there other strategies to influence policy-makers?

EB: There are many ways. So, California had won paid family leave in 2002.  We knew that there were other places that could do it, but they needed resources. We went to funders asking for seed money to create a new model where we work to raise money, but we share it among many groups, especially those working at the local and grassroots level. And our funders really liked this idea. So we started with eight states and now we’re in 21.  People can go to our web site www.familyvaluesatwork.org .  You can sign up on our web site and we’ll find ways to help you get involved in one of those states.

SF: So, what’s the business case for family leave, paid leave?

EB:  We’ve collected a growing body of evidence that shows that these policies are really beneficial. The majority of businesses now support these policies they find that it’s a non-event.  It cuts down on turnover costs. Advertising, screening, and training new hires is one of a businesses biggest expense.

SF: What have the states that have enacted enacted paid leave learned about what works or what doesn’t?

EB: For example Herb Greenberg of Caliper in NJ says for him this is a no-brainer because it helps him attract and retain people. He’s talking about the NJ Family Leave Insurance Fund. In the three states that have it, it’s all employee-paid. So it’s a cost savings for the employer because they don’t have to pay the person’s salary while they’re out, and they get them back. And they do what they want to do which is to help that employee be a good family member.

Same thing with paid sick days. Makini Howell was one of the people who spoke at the White House Summit.  She’s a restaurant owner in Seattle, and she said, why wouldn’t small businesses do this? You attract and keep people and you don’t have someone coming to work and making other people sick, and it’s good in the community.  Her business increased since she became known as a leader in the fight for paid sick leave.

SF:  It’s good for her brand.

EB: Makini Howell also said, “I want to be the kind of employer that I’d want to work for.”

SF: What are the hurdles? What are the barriers to adopting these policies?

EB: The biggest hurdle is lobbyists who claim to speak for the business community when they often do a disservice to employers by making it seem as though they’re mean-spirited or have a knew-jerk reaction to simple regulations. Because of the role of money in politics, they sort of threaten politicians, we’ll say that you’re anti-business if you support this policy. So it’s made a lot of politicians nervous.  The good thing is our coalition has really helped to break the “identity theft” by having business owners speak their stories of success.  They say that they already provide this for their employees but they want there to be a floor, some minimum standard and that’s the reason for a public policy.  They also say to other business owners, your workers are my customers so if they don’t get a paycheck or if they lose their job because they were being a good parent or taking care of themselves it’s bad for the economy as a whole. This is what small business owners tell us all the time, sales is the number one problem.  They need people to have money in their pockets.  That’s why business owners are supporting higher minimum wage as well.

 

Ellen Bravo directs the Family Values @ Work Consortium, a network of broad coalitions working for—and winning—policies such as paid sick days and family leave insurance.  She’s the author of Taking on the Big Boys, or Why Feminism is Good for Families, Business and the Nation.  To learn more about her work go to the Family Values @ Work web site www.familyvaluesatwork.orgfollow them on Twitter @FmlyValuesWork.

Join Work and Life next on July 29 at 7:00 PM ET on Sirius XM Channel 111 for conversations with Gretchen Spreitzer and Kathie Lingle.  Visit Work and Life for a full schedule of future guests.

Evolving Toward Workplace Effectiveness — Ellen Galinsky

Contributor: Morgan Motzel

Work and Life is a two-hour radio program hosted by Stew Friedman, director of the Wharton Work/Life Integration Project, on Sirius XM’s Channel 111, Business Radio Powered by Wharton. Every Tuesday from 7 pm to 9 pm EST, Stew speaks with everyday people and the world’s leading experts about creating harmony among work, home, community, and the private self (mind, body, and spirit).

Stew Friedman spoke with Ellen Galinsky, President and Co-Founder of the Families and Work Institute, an organization that conducts research on workplace effectiveness.  Galinksy offered practical advice for businesses to create shared value for employers and employees and improve the well-being of working American families.

The following are edited excerpts of Friedman’s conversation with Galinsky:

Stew Friedman: What do you see as you go around the country talking to employers and families and communities about what is making life better for working families in this country?

Ellen Galinsky: Ellen GalinskyI think that social policy can be a part of the equation, but I also think that social policy is not enough. I think it takes business action to bring about change, especially in the United States. For the past decade at the Families and Work Institute, we have been working on ways to create more effective work places.

The Families and Work Institute does an ongoing study of the changing workforce in America. We have about 600 unique data points so we can look at peoples’ lives in any way we want. This is truly exciting because whatever new issues come up in the news, we can pretty quickly develop an opinion based on research.

One of the things we continue to wonder a lot about is the question of “Are there win-wins? Are there things that would be good for employees that would be good for employers too?” If there are, we could then take things that we know are good for employees, for example being in better health – although that’s good for employers too because healthcare costs are expensive – being in less conflict, less stressed, better able to sleep at night, less depression, and then translating that to the related good for employers, including people who are better engaged at work, people who want to stay with their company, and people who are more satisfied with their jobs.

We could take a whole series of outcomes that were personal-, family-, and job-oriented and put them in to this research mix and determine what about the workplace predicts these outcomes that are mutually beneficial for both the employer and the employee. We’ve been researching this since about 1997, but we’ve actually found that the list keeps changing. For example, economic security was not as important when the economy was booming, but when we went into the recession, economic security suddenly became the major predictor of all outcomes. If you were worried about losing your job, or didn’t feel that you were fairly compensated, or you didn’t feel that you had adequate benefits, the things that we might otherwise predict to be positive were negative.

So while the factors can fluctuate, the most important considerations are pretty solidified. Things like having an opportunity to be challenged by your job and to learn, for example, that turns out to be critically important for both your well-being in your personal life and your well-being at work. Having some say over how to do your job – not being an automaton, not being told what to do all the time, but having some discretion and some chance to be yourself and to be creative with your job – that turns out to be predictive as well. Having a supervisor that helps you succeed on the job, that turns out to be very important. A culture of respect and trust that is genuinely felt by employees is also key – not just something that the employer says and puts in a logo on a mission statement somewhere, but something that it’s really experienced by the employees.  Finally, having work-life integration, as you talk about Stew, is also important.

So in summary, we’ve found six predictors that are consistently important. We then took those predictors and developed a project in which we could share our research and work with communities around the country by giving a reward for employers – small, mid-size, and large – that exemplify these six characteristics. From there, we developed a set of guidelines which outline best practices for creating an effective workplace.

SF: Tell us about the key points in that set of guidelines.

EG: This is a guide that we at the Families and Work Institute do in our partnership with the Society for Human Resource Management (SHRM). We started our project called “When Work Works” in 2005 with funding from the Sloan Foundation, and in 2011 we partnered with SHRM and have since been taking When Work Works nationwide. More employers are trying to actively manage employee workload, and there is a list of strategies which summarize what they’re doing to keep people from being so overworked.

Some companies are providing additional staffing for times when work is heaviest, for example, companies like CPAs where the busy seasons are predictable leading up to Tax Day. Other organizations are implementing employee cross-training so people can cover for each other when they need to take time off.

SF: And that also enriches the job too. The more skills you have or are developing, the more competent and confident you are in being able to do all sorts of things

EG: Right. To give one example, there’s a company called Menlo Innovations where all of their organization’s work is team-based. Because of that, people can almost always take vacations, and they can always go home at the end of the day. They have a very different staffing model, and it’s been quite successful for them.

SF: Interesting. So staffing, cross-training, a team-approach, what else?

EG: Improving work design: look at what’s working and what’s not working about the way we’re working. For example, is everything last minute in a crisis? Could we prevent that? How can we do that? Having teams of people get together to talk about how they can improve the way they work to make it more effective.  Another solution that we saw in this year’s guide was to provide uninterrupted time during the work day. There’s a software and business services firm in Santa Barbara, and they have email and chat functions that go silent for all employees 3 hours each day to provide uninterrupted time for “passion projects”, as what they call it.

SF: Three hours of uninterrupted time, daily?

EG: That’s what the employees say. In the 90s, Xerox did an experimental project with which we were affiliated where they created uninterrupted time and found that the results were really incredible. They had products getting to market on time when people were not being interrupted constantly throughout the day. Actually, we found that in our studies on workload that employees who are interrupted all of the time are the most likely to report feeling overworked.

SF: I would assume that’s another factor, like economic security, that has grown increasingly important in recent years. I’m sure that this need for uninterrupted time is becoming increasingly relevant in the digital age.

EG: Yes, absolutely.

Galinksy reports on the research of the Families and Work Institute and discusses actionable strategies employers can take in order to increase the effectiveness their workforce. Many well-intentioned organizations, however, will never see the implementation of these work design tactics because they face strong inertia or active resistance to company change. What challenges do you foresee in your organization? Can you create uninterrupted time or a team-based approach to work, for example? Join us in the comments below with your thoughts and experiences.

To learn more about Galinsky’ work, visit her organization’s website at http://www.familiesandwork.org/.

Join Work and Life on May 13 at 7 PM on Sirius XM Channel 111 for conversations with Neil Blumenthal about the impact of Warby Parker’s social mission on the lives of its employees and with Nilofer Merchant about your “onlyness” as a source of inspiration.  Visit Work and Life for a full schedule of future guests.

About the Author:

Morgan Motzel Morgan Motzelis an undergraduate junior in the Huntsman Program in International Studies and Business at Penn focusing on Management and Latin America.